請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57502完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳俊忠 | |
| dc.contributor.author | Chun-Ting Jennifer Yu | en |
| dc.contributor.author | 游鈞婷 | zh_TW |
| dc.date.accessioned | 2021-06-16T06:48:54Z | - |
| dc.date.available | 2014-07-29 | |
| dc.date.copyright | 2014-07-29 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-07-24 | |
| dc.identifier.citation | References
Alexander, Osterwalder & Uves, Pugneur. “Business Model Generation”, 2009 台灣內政部統計處 Ministry of the Interior Department of Statistics (http://www.moi.gov.tw/stat/index.aspx) 台北旅遊網 Taipei Travel (http://www.taipeitravel.net/frontsite/tw/tips/storeListAction.do?method=doStoreDetail&iscancel=true&menuId=2010203&serNo=2013021900000023) 閣樓婚顧公司 （http://weddings.com.tw） CH WEDDING (http://www.c-hwedding.com) MODWEDDING (http://www.modwedding.com) | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57502 | - |
| dc.description.abstract | This business plan illustrated how to start-up a successful retail business in Taiwan, based on the research and the retail management experience through parental company.
Diamond Plus provides an access to the current wedding industry situation. This business plan also builds on the basis of more than thirty years of footwear retail experiences. The foundation of this business lay out through its core principles and products. This business plan used wedding shoes as product to enter the wedding industry and then further develop into different aspect such as wedding consultant, wedding accessories, honeymoon and etc. We will become pioneer in the wedding industry to provide the custom customer services for the wedding shoes. After stabilized the footwear business, the he business plan also addresses other possible business opportunities to help expand the gross profitability. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T06:48:54Z (GMT). No. of bitstreams: 1 ntu-103-R01749030-1.pdf: 1603658 bytes, checksum: 343e30e641d60ba0f8237334b468e3a2 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | Table of Contents
Thesis Oral Committee Defense Committee Certification……………………………-i- Acknowledgements……………………………………………………………………-ii- Abstract………………………………………………………………………………..-iii- 1. Executive Summary……………………………………………………………......-1- i. Objectives…………………………………………………….…-1- ii. Mission…………………………………………………….……-2- iii. Key to Success…………………………………………………..-2- 2. Introduction and new business of enterprise………………………………………-3- i. Company Ownership……………………………………………..-3- ii. Start-up Summary…………………………………………….…..-4- 3. Industry Analysis……………………………………………………….………….-6- i. Competition and Buying Patterns………………………………...-6- ii. SWOT…………………………………………………………….-7- iii. Porter’s Five Force……………………………………………….-8- 4. Products Market and business analysis…………………………………………-11- i. Products…………………………………………………………..-11- ii. STP……………………………………………….………………-12- 1. Marketing Segmentation………………………………...….-12- 2. Targeting Market…………………………………….….…..-13- 3. Market Position…………………………………….….…….-14- 5. Business Model Design……………………………….………………………….-15- i. Value Proposition…………………………………………….…..-16- ii. Customer Segments……………………………………………-18- iii. Channels………………………………………………………..-22- iv. Customer Relationships………………………………………..-26- v. Key Resources………………………………………………….-27- vi. Key Activities…………………………………………………..-28- vii. Key Partnerships………………………………………………..-29- viii. Cost Structure…………………………………………………...-32- ix. Revenue Streams………………………………………………..-33- 6. Marketing Strategy and Implementation Strategy………………………………..-35- i. Sales Strategy…………………………………………………..-35- ii. Milestones………………………………………………………-37- iii. Marketing Strategy……………………………………………...-38- iv. Website Marketing Strategy…………………………………….-38- v. Development Requirements……………………………………..-39- vi. Mobile Application………………………………………………-39- 7. Financial Capital Plan…………………………………………….………………-41- i. Important Assumptions…………………………………………..-41- ii. Break-even Analysis………………………………….………….-41- iii. Projected Profit and Loss…………………………………………-42- iv. Projected Cash Flow………………………………………………-43- v. Projected Balance Sheet…………………………………………..-44- 8. Conclusions and Discussion……………………………………………………-46- Reference……………………………………………………………………………-47- | |
| dc.language.iso | en | |
| dc.subject | 新娘鞋 | zh_TW |
| dc.subject | Wedding Shoes | en |
| dc.title | 夢想中的新娘鞋之企畫書 | zh_TW |
| dc.title | Diamond Plus, Wedding Shoes Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 許瑋元,林俊昇 | |
| dc.subject.keyword | 新娘鞋, | zh_TW |
| dc.subject.keyword | Wedding Shoes, | en |
| dc.relation.page | 48 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-07-24 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
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