請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57321
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 周雍強(Yon-Chun Chou) | |
dc.contributor.author | Chiung-Wen Yeh | en |
dc.contributor.author | 葉瓊雯 | zh_TW |
dc.date.accessioned | 2021-06-16T06:41:36Z | - |
dc.date.available | 2019-08-01 | |
dc.date.copyright | 2014-08-01 | |
dc.date.issued | 2014 | |
dc.date.submitted | 2014-07-29 | |
dc.identifier.citation | [1] Aaker, D. A. (1992). The value of brand equity. Journal of business strategy, 13(4), 27-32.
[2] Buyukozkan, G., Feyzioğlu, O., & Nebol, E. (2008). Selection of the strategic alliance partner in logistics value chain. International Journal of Production Economics, 113(1), 148-158. [3] Church, J. R., & Ware, R. (2000). Industrial organization: a strategic approach. [4] d'Aspremont, C., Gabszewicz, J. J., & Thisse, J. F. (1979). On Hotelling's” Stability in competition”. Econometrica: Journal of the Econometric Society, 1145-1150. [5] Dos Santos Ferreira, R., & Thisse, J. F. (1996). Horizontal and vertical differentiation: The Launhardt model. International Journal of Industrial Organization, 14(4), 485-506. [6] Economides, N. (1989). Quality variations and maximal variety differentiation. Regional Science and Urban Economics, 19(1), 21-29. [7] Emden, Z., Calantone, R. J., & Droge, C. (2006). Collaborating for new product development: selecting the partner with maximum potential to create value. Journal of product innovation management, 23(4), 330-341. [8] Gammoh, B. S., Voss, K. E., & Chakraborty, G. (2006). Consumer evaluation of brand alliance signals. Psychology & Marketing, 23(6), 465-486. [9] Ghosh, M., & John, G. (2009). When should original equipment manufacturers use branded component contracts with suppliers? Journal of Marketing Research, 46(5), 597-611. [10] Hoetker, G. (2005). How much you know versus how well I know you: selecting a supplier for a technically innovative component. Strategic Management Journal, 26(1), 75-96. [11] Hotelling, H. (1929). Stability in competition. Economic Journal 39, 41-57. Reprinted in Dean RD, Leahy WH and McKee DL (eds) Spatial economic theory (Free Press, New York), 103-18. [12] Irmen, A., & Thisse, J. F. (1998). Competition in multi-characteristics spaces: Hotelling was almost right. Journal of Economic Theory, 78(1), 76-102. [13] Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 1-22. [14] Kotler, P., & Pfoertsch, W. (2010). Managing Ingredient Brands and Measuring the Performance of InBrands. In Ingredient Branding, Springer Berlin Heidelberg, 277-330. [15] Lerner, A. P., & Singer, H. W. (1937). Some notes on duopoly and spatial competition. The Journal of Political Economy, 45(2), 145-186. [16] [15] Leuthesser, L., Kohli, C., & Suri, R. (2003). 2+2=5? A framework for using co-branding to leverage a brand. The Journal of Brand Management, 11(1), 35-47. [17] Linder, C., & Seidenstricker, S. (2010). The Strategic Meaning of Ingredient Brands: A Resource-Based Analysis. Asian Journal of Marketing, 4(1). [18] McCarthy, M. S., & Norris, D. G. (1999). Improving competitive position using branded ingredients. Journal of Product & Brand Management, 8(4), 267-285. [19] Neven, D. J. (1986). On Hotelling's competition with non-uniform customer distributions. Economics Letters, 21(2), 121-126. [20] Neven, D., & Thisse, J. F. (1990). On Quality and Variety in Competition. Gab0 sewicz, R. and Wolsey, Economic Decision Making: Games, Econometrics and Optimization, North Holland. [21] Newmeyer, C. E., Venkatesh, R., & Chatterjee, R. (2011). Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines. Journal of the Academy of Marketing Science, 1-16. [22] Ng, W. L. (2008). An efficient and simple model for multiple criteria supplier selection problem. European Journal of Operational Research, 186(3), 1059-1067. [23] Norris, D. G. (1992). Ingredient branding: a strategy option with multiple beneficiaries. Journal of Consumer Marketing, 9(3), 19-31. [24] Pfoertsch, W., Linder, C., & Chandler, J. (2007). Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: A Component Supplier’s Perspective’. Interdisciplinary Management Research, 4, 571-94. [25] Prince, M., & Davies, M. (2002). Co-branding partners: What do they see in each other? Business Horizons, 45(5), 51-55. [26] Ruekert, A. R. R. R. W., & Rao, A. (1994). Brand alliances as signals of product quality. MIT Sloan Management Review, 36(1), 87-97. [27] Salop, S. C. (1979). Monopolistic competition with outside goods. The Bell Journal of Economics, 141-156. [28] Sanjo, Y. (2007). Hotelling’s location model with quality choice in mixed duopoly. Economics Bulletin, 18(2), 1-11. [29] Tabuchi, T. (1994). Two-stage two-dimensional spatial competition between two firms. Regional Science and Urban Economics, 24(2), 207-227. [30] Tabuchi, T., & Thisse, J. F. (1995). Asymmetric equilibria in spatial competition. International Journal of Industrial Organization, 13(2), 213-227. [31] Takashima, K. (2010). Product Attributes, Product Differentiation, and Market Segmentation. 神戸大学経営学研究科 Discussion paper, 2010. [32] Vaidyanathan, R., & Aggarwal, P. (2000). Strategic brand alliances: implications of ingredient branding for national and private label brands. Journal of Product & Brand Management, 9(4), 214-228. [33] Vandenbosch, M. B., & Weinberg, C. B. (1995). Product and price competition in a two-dimensional vertical differentiation model. Marketing Science, 14(2), 224-249. [34] Venkatesh, R. A. J. I. V., & Mahajan, V. (1997). Products with branded components: An approach for premium pricing and partner selection. Marketing Science, 16(2), 146-165. [35] Venkatesh, R., Chintagunta, P., & Mahajan, V. (2006). Research Note—Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands. Management science, 52(4), 613-622. [36] Washburn, J. H., Till, B. D., & Priluck, R. (2004). Brand alliance and customer‐based brand‐equity effects. Psychology & Marketing, 21(7), 487-508. [37] Wong, W. P., & Wong, K. Y. (2007). Supply chain performance measurement system using DEA modeling. Industrial Management & Data Systems, 107(3), 361-381. [38] Xu, Y., Gurnani, H., & Desiraju, R. (2010). Strategic supply chain structure design for a proprietary component manufacturer. Production and Operations Management, 19(4), 371-389. [39] 賴孚權、姚仁德、余家銘、孫嘉宏(2011):區域經濟學。台北:翰蘆圖書 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57321 | - |
dc.description.abstract | 本研究以智權元件供應商為主要的研究對象,通常其保有專利所有權或智慧財產權,得以搶得先機進入市場。因智權元件的專業技術或獨創專利是極具競爭力的優勢,若能善加利用,正確評估市場情勢並採用適當的決策,便有機會成功發展要素品牌,而打出品牌就如同保證了產品的高品質與高價值,智權元件供應商便將可獲得市場與利潤分配之主導權,以高度競爭力獨占市場。
供應商下游存在兩間製造廠商,生產之兩產品間存在二維之垂直差異化,彼此相互競爭搶占市場,因激烈的競爭關係,雙方皆持積極態度欲與智權元件供應商建立合作關係,利用此智權元件資源,開發出更為優質的最終產品以吸引末端顧客。智權元件供應商擁有決定下游合作夥伴的權力,本研究以智權元件供應商的觀點,探討如何選擇最佳下游通路夥伴,並以產品差異化原則突顯智權元件的價值,若智權元件供應商能做出適當的選擇,將可以最大化自身利潤,甚至拉開兩產品間之差異化程度以減緩兩家下游製造商之間的激烈競爭。 最終兩製造商之策略將取決於供應商之定價模式,本研究透過供應商定價之數值情境分析,討論供應商定價與兩製造商策略賽局均衡之關係,進而擬定供應商最適定價與其最終之下游合作夥伴,最終證明智權元件供應商最佳之下游通路夥伴選擇決策應為鎖定雙占廠商中較為強勢者,並使定價盡可能貼近其臨界之最高願付價格,另外評估於雙占市場於最終均衡態下之競爭情勢變化。 | zh_TW |
dc.description.abstract | From the perspective of the proprietary component suppliers, with the patents or the intellectual property rights, the proprietary component suppliers usually have competitive strengths, and have the chance to build up the ingredient brands. Strong brand name is usually seemed as high quality and competitive market power, and the proprietary component supplier with strong brand name would have the decision power for profit sharing and supply chain structure.
There are two downstream manufacturers for the proprietary component supplier, each of them produces a product with two kinds of important vertical attributes, and these two products compete with each other by vertical differentiation. Both of them are willing to cooperate with the supplier, in order to adopt the proprietary component in their own product, and to attract more customers. The proprietary component supplier has the right to decide which one to cooperate with, and the problem the supplier faced with is, how to evaluate the benefits and market competitive situation, to select a better partner, and at the same time, find the best pricing method, to ensure the profit maximization. The strategies taken by the manufacturers are depending on how the supplier prices the proprietary component. By numerical analysis, we figure out the relationship between the pricing and the manufacturers’ strategy game, then result in a best strategy for the supplier to price and select the downstream partner. The final Nash Equilibrium of two manufactures’ strategies and market competition situation will then be affected by the final decision of the proprietary component supplier. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T06:41:36Z (GMT). No. of bitstreams: 1 ntu-103-R01546001-1.pdf: 3146331 bytes, checksum: c8d9f33f1d5b8febf6213b70e28a1f83 (MD5) Previous issue date: 2014 | en |
dc.description.tableofcontents | 口試委員會審定書 #
致謝 i 摘要 ii ABSTRACT iii 目錄 iv 圖目錄 vi 表目錄 ix 第一章 緒論 1 1.1 研究背景 1 1.2 研究問題分析 1 1.3 研究目的 4 第二章 文獻回顧 5 2.1 要素品牌與智權元件 5 2.1.1 通路夥伴的選擇 5 2.1.2 品牌聯合(co-branding, brand alliances) 7 2.1.3 要素品牌 8 2.1.4 智權元件供應鏈結構 11 2.2 產品差異化 17 2.2.1 產品特性空間 18 2.2.2 Hotelling Address Model 20 第三章 智權元件與雙占市場均衡 36 3.1 市場需求與利潤函數 36 3.1.1 產品定位與消費者評價空間 36 3.1.2 市場需求與價格均衡基礎模型 38 3.1.3 最大最小差異化原則(MaxMin) 41 3.2 智權元件策略之利潤模型 42 3.2.1 智權元件採用策略 42 3.2.2 擴增之產品特性空間與潛在市場規模 44 3.2.3 雙占廠商智權元件採用策略之賽局 46 3.2.4 智權元件採用策略之利潤模型 56 第四章 供應商定價情境分析 62 4.1 製造商利潤與賽局均衡 62 4.1.1 情境一 63 4.1.2 情境二 64 4.2 供應商定價與製造商利潤分析 67 4.2.1 製造商決策之成本條件 67 4.2.2 供應商定價之數值情境分析 69 4.3 供應商定價模式與夥伴選擇決策 74 第五章 結論與建議 77 5.1 研究結果 77 5.2 未來研究方向 78 參考文獻 79 | |
dc.language.iso | zh-TW | |
dc.title | 智權元件供應商以產品差異化原則探討通路夥伴選擇決策 | zh_TW |
dc.title | Partner Selection Strategy Based on Product Differentiation for a Proprietary Component Supplier | en |
dc.type | Thesis | |
dc.date.schoolyear | 102-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 江行全(Bernard-C Jiang),洪一薰(I-Hsuan Hong),許錫美(Hsi-Mei Hsu) | |
dc.subject.keyword | 智權元件,要素品牌,品牌聯合,夥伴選擇,產品差異化,雙占市場,定價策略, | zh_TW |
dc.subject.keyword | proprietary component,ingredient branding,co-branding,partner selection,product differentiation,duopoly market,pricing strategy, | en |
dc.relation.page | 82 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2014-07-29 | |
dc.contributor.author-college | 工學院 | zh_TW |
dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
顯示於系所單位: | 工業工程學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-103-1.pdf 目前未授權公開取用 | 3.07 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。