請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳文華(Wun-Hwa Chen) | |
| dc.contributor.author | Johanna Rea C. Sy | en |
| dc.contributor.author | 施純淨 | zh_TW |
| dc.date.accessioned | 2021-06-16T06:37:06Z | - |
| dc.date.available | 2014-08-08 | |
| dc.date.copyright | 2014-08-08 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-07-31 | |
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Retrieved March 22, 2014, from http://en.wikipedia.org/wiki/Golgo_13 History of manga (2014). Retrieved March 16, 2014, from http://en.wikipedia.org/wiki/History_of_manga History of comics (2014). Retrieved March 16, 2014, from http://en.wikipedia.org/wiki/History_of_comics Hoffelder, Nate (2013). Digital comics distributor JManga to close – Proves once again that DRM is a terrible idea. Retrieved March 16, 2014, from http://www.the-digital-reader.com/2013/03/16/digital-comics-distributor-jmanga-to-close-proves-once-again-that-drm-is-a-bad-idea#.UyUk1PmSyRM Japan Book Publishers Association 2012 (2012). An introduction to publishing in Japan 2012-2013. Shinjuku-ku, Tokyo: Japan Book Publishers Association Japan Consumer Marketing Research Institute (n.d.). Manga in English. Retrieved March 30, 2014, from http://www.jmr-marketing.com/user/668/Manga_in_English/ Japan's comic sales totaled 271.71 billion yen in 2011 (2012). Retrieved March 16, 2014, from http://www.animenewsnetwork.com/news/2012-01-23/2011-comic-sales-totaled-271.71-billion-yen-in-japan JETRO (2005). Japanese Publishing Industry. JETRO Japan Economic Monthly, July 2005. Retrieved March 29, 2014, from http://www.jetro.go.jp/en/reports/market/pdf/2005_42_r.pdf Join JManga for a chance to win USD 20 Amazon gift cards! (2012). Retrieved April 6, 2014, from http://www.crunchyroll.com/forumtopic-759520/join-jmanga-for-a-chance-to-win-20-amazon-gift-cards Kamen, Matt (2010). Anime video streamer Crunchyroll turns profitable. Retrieved May 17, 2014, from http://www.wired.co.uk/news/archive/2010-08/26/crunchyroll-profitable MacDonald, Heidi (2013). JManga shuts down, taking all the manga you bought with it. Retrieved March 16, 2014, from http://comicsbeat.com/jmanga-shuts-down-taking-all-the-manga-you-bought-with-it/ Manga Guide: Dragon Ball Tankōbon Release (n.d.). 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Chiyoda-ku, Tokyo: Publishers Association for Cultural Exchange NYCC: Griepp's white paper report gives comics industry a gold star (2013). Retrieved April 4, 2014, from http://www.comicbookresources.com/?page=article&id=48400 Okabayashi, Kensuke (n.d.). Basic Manga Genres. Retrieved March 22, 2014, from http://www.dummies.com/how-to/content/basic-manga-genres.html Orsini, Lauren (2013). Where your Crunchyroll dollars really go: An interview with the CEO. Retrieved May 17, 2014, from http://otakujournalist.com/where-your-crunchyroll-dollars-really-go-an-interview-with-the-ceo/ Osterwalder, Alexander (2013). A better way to think about your business model. Retrieved April 20, 2014, from http://blogs.hbr.org/2013/05/a-better-way-to-think-about-yo/ Osterwalder, Yves Pigneur and Alan Smith (2010). A business model generation. Self published Oricon: Manga volume sales dipped 1.5% in Japan in 2012 (2013). Retrieved March 15, 2014, from http://www.animenewsnetwork.com/news/2013-02-03/oricon/manga-volume-sales-dipped-1.5-percent-in-japan-in-2012 Pattillo, Lissa (2013). JManga.com shutting down digital manga operations. Retrieved April 10, 2014, from http://www.kuriousity.ca/2013/03/jmanga-com-shutting-down-digital-manga-operations/ Porter, Michael (2008). The Five Competitive Forces That Shape Strategy. Retrieved April 19, 2014, from http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1 Porter, Michael (2008). Porter's five forces: A model for industry analysis. Retrieved April 19, 2014, from http://www.quickmba.com/strategy/porter.shtml Reid, Calvin (2011). Japanese publishers launch JManga.com manga portal at Comic-Con. Retrieved March 16, 2014, from http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/48109-japanese-publishers-launch-jmanga-com-manga-portal-at-comic-con.html Ross, Schmuel (n.d.). 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Common manga definitions. Retrieved March 21, 2014, from http://forums.mangatraders.com/index.php?topic=1782.0;wap2 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57181 | - |
| dc.description.abstract | 當日本廠商察覺到國際間對日本漫畫各國翻譯版本的需求由於scanlation sites和aggregators的興起而逐漸增加時，他們很難不針對此情況採取任何行動，加上日本國內的銷售也在逐漸下滑當中，且漫畫迷因許多未被滿足的需求及嚴重落後於日本最新漫畫發售進度等因素而造成的不滿逐漸上升，顯然地網路又再次證明此新通路能藉由提供消費者所需而受到廣大的喜愛。
本研究利用波特的五力模型分析漫畫市場，並將JManga.com的失敗案例和Crunchyroll的成功轉型作為例證，試圖設計一套適用之全新商業模式。 | zh_TW |
| dc.description.abstract | As international demand for translated Japanese comics or manga start to be perceived through the proliferation of scanlation sites and aggregators, Japanese publishers are hard pressed not to take any action especially when sales are declining in their home base. And with fans taking matters of unfulfilled needs and lengthy time lag from Japanese publication date to international release date into their own hands through sharing online, it is obvious that the internet has yet again proved to be the new channel preferred by consumers in acquiring what they want. This research will provide an analysis on the manga/comics industry by utilizing the Porter's Five Forces Model and attempt to introduce a new business model to capitalize on this demand. Whereas the failed attempt of JManga.com and the successful transformation of Crunchyroll will be used as cases in point in the introduction of the new business model. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T06:37:06Z (GMT). No. of bitstreams: 1 ntu-103-R01741062-1.pdf: 631236 bytes, checksum: 408095423542999b726ae9e91b4e9800 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | 口試委員會審定書 i
中文摘要 ii Abstract iii Table of Contents iv List of Figures vi List of Tables vii Chapter 1 Introduction 1 1.1. Research Background 1 1.2. Research Objective and Method 2 1.3. Research Structure 2 Chapter 2 Literature Review 4 2.1. Analytical Frameworks 4 2.1.1. Porter Five Forces 4 2.1.2. Business Model Canvas 7 Chapter 3 Manga/Comics Industry 9 3.1. Brief History 9 3.2. Manga Industry in Japan 12 3.3. Manga Industry Abroad 22 3.3.1. USA 22 3.3.2. Others 31 Chapter 4 Capitalizing on International Demand 34 4.1. Industry Analysis- Porter's Five Forces 34 4.2. Strategy and Business Model for a New e-Business 36 4.2.1. Failed Industry Effort- Learn from the Mistakes of JManga.com 37 4.2.2. From Pirate to Licensed- Turning Around Crunchyroll 42 4.2.3. Proposed e-Business Model 45 Chapter 5 Conclusion, Limitations and Future Research 53 5.1. Conclusion 53 5.2. Limitations and Future Research 54 References 55 | |
| dc.language.iso | en | |
| dc.title | 日本漫畫在國際市場中的新獲利模式探討 | zh_TW |
| dc.title | Capitalizing on International Demand for Japanese Comics | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 簡怡雯(Yi-Wen Chien),施人英(Jen-Ying Shih) | |
| dc.subject.keyword | 日本漫畫,漫畫,商業模式,JManga,Crunchyroll, | zh_TW |
| dc.subject.keyword | Japanese comics,manga,comics,business model,JManga,Crunchyroll, | en |
| dc.relation.page | 62 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-07-31 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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