限時動態影響了什麼？社群媒體中青年的使用動機、自我呈現與自我揭露

Abstract

本研究主要探討當限時動態加入社群媒體後，對使用者於社群媒體中的使用動機、自我呈現和自我揭露現象的影響與改變。本研究觀察到使用者在社群媒體中一般貼文和限時動態上自我呈現內容的不同，透過半結構式的深度訪談，探詢使用者於貼文和限時動態中自我呈現不同內容背後的原因，以及如何決定個人於社群媒體上自我呈現的過程。本研究發現除了功能上的時效性、留言私訊化不同於以往的社群媒體，影響了使用者的使用動機和自我呈現，功能差異造成的觀眾界定也是使用者區分限時動態和一般貼文內容的重要關鍵。在限時動態出現後，使用者更加在意一般貼文中呈現的內容，而生活中發生的瑣事則依賴限時動態分享，除了利用限時動態改變過去社群媒體上的互動頻率，用來與他人以維繫關係外，使用者也會利用限時動態進行自我呈現日常形象的塑造。

After Stories joined in social media, this research focuses on the influence on users' motivation, self-representation, and self-disclosure in social media. This paper observes the difference between users' self-presentation content in social media posts and Stories. With semi-structured in-depth interviews, we explore the reasons behind the difference. This study found that the function of ephemerality and the private message is different from previous social media, which affects users' motivation and self-presentation, and the definition of the audience caused by functional differences is also the distinction between Stories and post content. After the emergence of Stories, users pay more attention to the content presented in their posts, while trivial matters in life rely on Stories sharing. In addition to using Stories to change the frequency of past interactions on social media, they are used to maintain relationships. Besides, users will also use Stories to create daily self-presentation images.