請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56510完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 余家斌(Chia-Pin Yu) | |
| dc.contributor.author | Li-Ping Hsieh | en |
| dc.contributor.author | 謝莉蘋 | zh_TW |
| dc.date.accessioned | 2021-06-16T05:32:13Z | - |
| dc.date.available | 2016-09-05 | |
| dc.date.copyright | 2014-09-05 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-08-13 | |
| dc.identifier.citation | Ajzen, I. (1996). The social psychology of decision making. Social Psychology: Handbook of Basic Principles, pp. 297-328.
Albrecht, D.; Bultena, G.; Hoiberg, E.; Nowak, R. (1982). The new environmental paradigm scale. Journal of Environmental Education, 13, pp. 39-43. Anderson, R. A. (1967). Mobility and Life Style Pattern. A.M.A., Leisure, Conference Preceedings, pp. 56-62. Andy S. Choi; Kelly S. Fielding. (2014). Environmental attitudes as WTP predictors: A case study involving endangered species. Ecological Economics Volume 89, pp. 24-32. Anna Bartczak; Henrik Lindhjem; Stale Navrud: Marianne Zandersen; Tomasz Żylicz. (2008). Valuing forest recreation on the national level in a transition economy: The case of Poland. Forest Policy and Economics 10, pp. 467–472. Arcury, T. A. (1990). Environmental attitude and environmental knowledge. Human Organization, 49, pp. 300-304. Bateman I.J.; Turner R.K. (1992). Evaluation of the environment: the contingent valuation method. (pp. 92-108). CSERGE GEC Working; UK: University of East Anglia, Norwich. Bernard, F.; R. S. de Groot; J. J. Campos. (2009). Valuation of tropical forest services and mechanisms to finance their conservation and sustainable use: A case study of Tapanti National Park, Costa Rica. Forest Policy and Economics 11, pp. 174-183. Bhubaneswor Dhakal; Richard T. Yao; James A. Turner; Tim Barnard. (2012). Recreational users' willingness to pay and preferences for changes in planted forest features. Forest Policy and Economics, Volume 17, pp. 34–44. Bishop, R. C.; Heberlein, T. A.; Kealy, M. J. (1983). Contingent Valuation of Environmental Assets: Comparisons with a Simulated Market. Natural Resources Journal 23(3), pp. 619-633. Bishop, R.C.; Heberlein,T.A. (1979). Measuring values of extra market goods:are indirect measures biased. American Journal of Agricultural Economics. Brookshire, D. S.; A. Randall; J. Stoll. (1980). Valuing increments and decrements in natural resource service flows. American Journal of Agricultural Economics, 62(3), pp. 478-488. Cameron, T.; M. James. (1987). Efficient estimation methods for closed-ended contingent valuation survey data. Review of Economics and Statistics 69, pp. 269-276. Carmichael, B. A. (1996). Conjoint analysis of downhill skiers used to improve data collection for market segmentation. Journal of Travel & Tourism Marketing, 5:3, pp. 187-206. Carson, J. A. (1989). Environmental perspectives of blacks: Acceptance of the Unew environmental paradigm' scale: A reexamination. Journal of Environmental Education, 20, pp. 21-26. Choong-Ki Lee; Sang-Yoel Han. (2002). Estimating the use and preservation values of national parks’ tourism resources using a contingent valuation method. Tourism Management, Volume 23, Issue 5, pp. 531–540. Clevo Wilson; Clem Tisdell. (2001). Why farmers continue to use pesticides despite environmental, health and sustainability costs. Ecological Economics 39, pp. 449-462. Corral-Verdugo, V.; Armendariz, L.I. (2000). The 'New Environmental Paradigm' in a Mexican community. Journal of Environmental Education, 31, pp. 25-31. Cotgrove, S. (1982). Catastrophe or cornucopia: The environment, politics, and the future. New York: Wiley. Davis, R. (1963). The Value of Outdoor Recreation: An Economic Study of the Maine Woods. Unpublished Ph.D. dissertation, Harvard University. Duk-Byeong Parka; Yoo-Shik Yoon. (2009). Segmentation by motivation in rural tourism: A Korean case study. Tourism Management,Volume 30, pp. 99–108. Dunlap, R. E.; Van Liere, K. D. (1978). The 'new environmental paradigm': Aproposed instrument and preliminary results. Journal of Environmental Education, 9, pp. 10-19. Dunlap, R. E.; Van Liere, K. D.; Mertig, A. G.; Jones, R. E. (2000). New Trends in Measuring Environmental Attitudes: Measuring endorsement of the New Ecological Paradigm: A revised NEP scale. Journal of Social Issues, 56(3), pp. 425-442. Edgell, M., & Nowell, D. E. (1989). The new environmental paradigm scale: Wildlife and environmental beliefs in British Columbia. Society and Natural Resources, 2, pp. 285-296. Engel J. F.; Blackwell R. D.; Miniard P. W. (1995). Consumer Behavior. 8th. Forth Worth, Dryden Press, Texas. Fleer, M. (2002). Curriculum compartmentalisation? a future perspective on environmental education. Environmental Education Research, 8(2), pp. 138-154. Freeman, A. (1993). The Measurement of Environmental and Resource Values: Theory and Methods. RFF Press, Washington, DC. George E. Halkos; Nikoleta Jones. (2012). Modeling the effect of social factors on improving biodiversity protection. Ecological Economics Volume 78, pp. 90–99. Greenley, D.A.; Walsh, R.G.; Young, R.A. (1982). Option Value: Empirical Evidence from a Case Study of Recreation and Water Quality: Reply. Quarterly Journal of Economics, 100(1), pp. 294-299. Hair, J. F.; Anderson, R. E.; Tatham, R. L.; Black, W.C. (1992). Multivariate Data Analysis, 4th ed. New Jersey: Prentice-Hall . Hsieh JC; Chien SH. (2003). The conservative value of environmental sensitive area. QJ Land Bank Taiwan 40(1), pp. 1-21. Jihwan Yoon, Elwood L. Shafer. (1997). An Analysis of Sun-Spot Destination Resort Market Segments: All-Inclusive Package Versus Independent Travel Arrangements. The Pennsylvania State University. John P. Hoehn; Alan Randall. (1987). A satisfactory benefit cost indicator from contingent valuation. Journal of Environmental Economics and Management vol. 14, issue 3, pp. 226-247. Jonn Axsen; Jennifer Tyree Hageman; Andy Lentz. (2012). Lifestyle practices and pro-environmental technology. Ecological Economics Volume 82, pp. 64-74. Jose Barrena; Laura Nahuelhua;, Andrea Baez; Ignacio Schiappacasse; Claudia Cerda. (2014). Valuing cultural ecosystem services: Agricultural heritage in Chiloe island, southern Chile. Ecosystem Services Volume 7, pp. 66–75. Kahneman, Daniel; Knetsch, Jack L. (1992). Valuing public goods: The purchase of moral satisfaction. Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pp. 57-70. Kannien, B. J. (1993). Optimal Experimental Design for Double-Bounded Dichotomous Choice- Contingent Valuation. Lund Economics 69, pp. 138-146. Kau Ah Keng; Judy Lee Li Cheng. (1999). Determining Tourist Role Typologies: An Exploratory Study of Singapore Vacationers. Hospitality, Leisure, Sport & Tourism, pp. 382-390. Kelly, G. A. (1955). The psychology of personal constructs. New York: Norton. Kenneth Arrow; Robert Solow; Paul R. Portney; Edward E. Leamer; Roy Radner; Howard Schuman. (1993). Report of the NOAA Panel on Contingent Valuation. Retrieved from http://www.darrp.noaa.gov/library/pdf/cvblue.pdf Kevin J. Boyle; Richard C. Bishop. (1988). Welfare Measurements Using Contingent Valuation: A Comparison of Techniques. American Journal of Agricultural Economics. Kotler, P. (1997). Marketing Management: Analysis planning implementation and control(9th ed). Upper Saddle River, NJ: Prentice-Hall. Kristrom, B. (1990). A Non-Parametric Approach to the Estimation of Welfare Measures in Discrete Response Valuation Studies. University of Wisconsin Press. Kuhn, R. G.; Jackson, E. L. (1989). Stability of factor structure in the measurement of public environmental attitudes. Journal of Environmental Education, 20, pp. 27-32. Lazer, W. (1963). Symbolism and Life Style, in Toward Scientific Marketing (Ed.) Stephen A. Greyser. American Marketing Association, Chicago, pp. 140-149. Leon G. Schiffman; Leslie Lazar Kanuk. (1997). Consumer Behavior Prentice Hall. Leon, C. J. (1996). Double Bounded Survival Values for Preserving the Landscape of Natural Parks. Journal of Environmental Management, Volume 46, Issue 2, pp. 103-118. Luo, Y., & Deng, J. (2007). The New Environmental Paradigm and Nature-Based Tourism Motivation. Journal of Travel Research. Marcus, B. (1975). Modern marketing. Business & Economics. Matthew J. Kotchen; Stephen D. Reiling. (2000). Environmental attitudes, motivations, and contingent valuation of nonuse values: a case study involving endangered species. Ecological Economics Volume 32, Issue 1, pp. 93–107. McCarthy, J. E. (1981). Basic Marketing：A Managerial Approach Haomewood 7th ed. Illinois：Richard D.Irwin Inc. Michael Hanemann; John Loomis; Barbara Kanninen. (1991). Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation. Agricultural & Applied Economics Association, pp. 1255-1263. Milbrath, L. (1984). General Report: U.S. Component of a Comparative Study of Environmental Belifes and Values. Environmental Studies Center SUNY Buffalo. Moran, D. (1994). Contingent Valuation and Biodiversity Conservation in Kenya Protected Areas. Centre for Social and Economic Research on the Global Environment. Noe, F. P.; Snow, R. (1990a). The new environmental paradigm and further analysis. Journal of Environmental Education, 21, pp. 20-26. Noe, F. P.; Snow, R. (1990b). Hispanic cultural influence on environmental concern. Journal of Environmental Education, 21, pp. 27-34. Nunnally, J. C. (1967). Psychometric theory (1st ed.). New York: McGraw-Hill. Pierce, John c.; Taketsugu Tsurutani; Takematsu Abe. (1987). Culture, Politics and Mass Publics: Traditional and Modern Supporters of the New Environmental Paradigm in Japan and the United States. The Journal of Politics, pp. 54-79. Pirages D. C.; Ehrlich P. R. (1974). Social Response to Environmental Imperatives. New YorkL Viking Press. Plummer, J. T. (1974). The concept and application of life style segmentation. Journal of Marketing, 1, pp. 33-37. Randall A. Kramer; D. Evan Mercer. (1997). Valuing a Global Environmental Good: U.S. Residents' Willingness to Pay to Protect Tropical Rain Forests. Land Economics, pp. 196-210. Reynolds, F. D.; Darden, W. R. (1974). Constructing Life Style and Psychographics, In W. D. Wells(Ed), Life Style and Psychographics. Chicago: American Marketing Assn, p. 174. Rida, W., Ezeuduji, I. O., & Probstl-Haider, U. (2014). Segmentation by motivation for rural tourism activities in The Gambia. Tourism Management Volume 40, pp. 102–116. Robert R.B.; John L. B. (2005). Climate Change and Recreation Benefits in an Alpine National Park. Journal of Leisure Research, 37(3), pp. 307-320. Rowe, R.D.; d’Arge, R.C.; Brookshire, D.S. (1980). An experiment on the economic value of visibility. Journal of Environmental Economic and Management 7, pp. 1-19. Seunghae Lee; Hae Sun Paik. (2011). Korean household waste management and recycling behavior. Building and Environment, Volume 46, pp. 1159–1166. Sevda Birdir; Ozlem Unal; Kemal Birdir. (2013). Willingness to pay as an economic instrument for coastal tourism management: Cases from Mersin, Turkey. Tourism Management Volume 36, pp. 279–283. Sheppard, J. A. (1995). The black-white environmental concern gap: An examination of environmental paradigm. Journal of Environmental Education 26(2), pp. 10-19. Shoemaker, S. (1994). Segmenting the U.S. Travel Market According to Benefits Realized. Journal of Travel Research. Stern, P. C., Dietz, T., Kalof, L., & & Guagnano, G. (1995). Values, beliefs, and proenvironmental action: Attitude formation toward emergent attitude objects. Journal of Applied Social Psychology, 25, pp. 1611-1636. Sun-Hee Lee; Beverley Sparks. (2007). Cultural influences on travel lifestyle: A comparison of Korean Australians and Koreans in Korea. Tourism Management, Volume 28, Issue 2, pp. 505-518. Tarrant, M.A.; H. K. Cordell. (2002). Amenity values of public and private forests: Examining the value-attitude relationship. Environmental management 30(5), pp. 692-703. Thapa, B. (1999). Environmentalism: The relation of environmental attitudes and environmentally responsible behaviors among undergraduate students. Bulletin of Science, Technology & Society, 18(5), pp. 426-438. Tobin, J. ( 1958a). Estimation of relationships for limited dependent variables. Econometrica (The Econometric Society) 26 (1), pp. 24-36. Trudy Ann Cameron; John Quiggin. (1994). Estimation using contingent valuation data from a' dichotomous choice with follow-up' questionnaire. Journal of environmental economics and management 27 (3), pp. 218-234. Tu, Su-hao; Craig K. Harris. (1993). Taiwanese Farmers' Ecological Worldview: A Test of New Ecological Paradigm Scale. Paper presented in American Rural. Vijay Mahajan; Arun K. Jain. (1978). An Approach to Normative Market Segmentation. Journal of Marketing Research 15, pp. 338-345. W.M., H. (1984). Welfare evaluations in contingent valuation experiments with discrete responses. American Journal of Agricultural Economics, 66, pp. 332-341. Wang Yong; He Yong; Zhang Jian; Chen Xiu-Lan; Zeng Wei-Zhong. (2009). Contingent valuation of the economic benefits of forest ecosystem services of the upper reaches of MinJiang River. Issues of forestry Economics Vol 29. Wells. W.D.; Tigert. D.J. (1971). Activities, Interest, Opinion. Journal of Advertising Research. 11(4), pp. 27-35. William Pride, O. C. (1983). Marketing: basic concepts and decisions. Houghton Mifflin. Wind, Y. (1978). Issues and advances in segmentation research. Journal of Marketing Research, Volume 15, pp. 317-337. Wolfgang Rid; Ikechukwu O. Ezeuduji; Ulrike Probstl-Haider. (2013). Segmentation by motivation for rural tourism activities in The Gambia. Tourism Management, Volume 40, pp. 102-116. Wolters, E. A. (2013). Attitude–behavior consistency in household water consumption. The Social Science Journal Volume 51, Issue 3, pp. 455-463. Zins, A. H. (1998). Leisure Traveler Choice Models of Theme Hotels Using Psychographics. Journal of Travel Research vol. 36 no.4, pp. 3-15. 方世榮. (1993). 行銷管理學. 台北：東華書局. 王秋萍. (2008). 遊客休閒生活型態與旅遊消費行為之研究--以北投及烏來溫泉區為例. 中國文化大學生活應用科學研究所碩士論文. 朱孟玲. (2013). 探討不同環境信念的網路使用者對綠色餐廳的選擇偏好. 國立臺南大學生態科學與技術學系生態旅遊研究所碩士論文. 余聿萱、郭乃文. (2008). 利用有機農業發展保健旅遊之願付價格探討. 國立台北護理學院旅遊健康研究所碩士論文. 別蓮蒂. (2000). 生活型態白皮書 : 2000年臺灣消費習慣調查報告. 台北:商業周刊出版:城邦文化發行. 吳佩樺. (2009). 環保志工對組織認同之研究. 國立中山大學公共事務管理研究所碩士論文. 吳明清. (1991). 教育研究：基本觀念與方法之分析. 台北：五南. 吳珮瑛. (2005). 生物多樣性社經法規篇：生物多樣性資源價值的評估方法. 台北：教育部顧問室. 吳珮瑛、吳巽庚. (2002). 二元選擇條件評估模型於環境資源效益分析之整合與比較. 第三屆全國實證經濟學論文研討會. 國立暨南大學. 吳珮瑛、林雅芳、劉哲良. (2000). 多財貨雙界二元選擇條件評估起始點偏誤檢定與校正模型之建構－改善三高危險因子對心血管疾病願付價值之評估. 應用經濟論叢，87期. 吳珮瑛、趙莊敏、蘇明達. (2000). 國家公園資源經濟效益評估－以墾丁國家公園為例. 內政部營建署國家公園組. 吳珮瑛、劉哲良、蘇明達. (2005). 台灣之生活品質、環境保護與所得水準關係的剖析. 全球變遷通訊雜誌，46期, 頁 1-6. 吳珮瑛、蘇明達. (2001). 墾丁國家公園資源經濟效益評估-兼論資源保育之哲學觀與資源價值之內涵. 國家公園學報，11卷，1期, 頁 1-29. 李佩姍. (2011). 大學生對生態保育之環境態度與願付價格. 國立臺南大學生態旅遊研究所碩士論文. 李明和. (2002). 中部地區中學科學教師環境知識、態度及行為意向之研究. 台中師範學院環境教育研究所碩士論文. 李明聰、甘志展. (2007). 國家公園遊客對綠建築旅館之願付價格研究－以墾丁國家公園為例. 中華建築學刊 第三卷 第二期, 頁 01-14 . 李杰沛. (1999). 曾參與教師環境教育訓練之高中教師對於新環境典範態度之研究. 國立師範大學環境教育研究所碩士論文. 李香玉. (2004). 達娜依谷自然生態公園遊憩資源效益評估之研究. 朝陽科技大學休閒事業管理研究碩士論文. 杜素豪. (1998). 態度量表在跨文化運用上之信度與效度問題：以美國『新生態觀』量表為例. 中央研究院調查研究工作室與中央研究院中山人文社會科學研究所. 台北: 台北中央研究院. 杜素豪. (2002). 態度量表跨文化應用之有效性分析－以'新生態觀'量表為例. 調查研究，第11期, 頁 73-100. 汪大雄、王培蓉、林振榮. (1999). 扇平自然教育區遊憩效益之經濟評估. 台灣林業科學 14(4), 頁 457-468. 周奕君. (2006). 消費者對綠色汽車之偏好結構及願付價格研究. 成功大學資源工程學系研究所碩士論文. 林秀瞳. (1996). 環境相關科系學生之環境典範、知識及行動意向調查研究. 國立台灣師範大學衛生教育學系碩士論文. 林佩蓉. (2013). 島嶼居民對觀光發展態度與遊憩資源維護願付價值之研究-以台灣澎湖群島為例. 國立東華大學觀光暨休閒遊憩學所碩士論文. 林建信. (1999). 奧萬大森林遊樂區遊客付費行為之研究. 朝陽大學企業管理系碩士班碩士論文. 林建煌. (2002). 消費者行為 . 台北：智勝文化事業有限公司. 林晏州; George L. Peterson; Patricia A. Champ. (2005). 太魯閣國家公園的生態經濟效益分析. 內政部營建署太魯閣國家公園管理處. 林喻東、羅凱安、蔡佺廷、陳宛柔、梁盛棟. (2006). 國有森林遊樂區市場區隔與市場定位的研究. 林業研究季刊28(2), 頁 15-34. 林新沛、鄭時宜. (2001). 大學生的新環境典範態度與環境政策態度：一所科技大學的調查結果. 環境教育國際學術研討會—新世紀環境教育的回顧與展望. 林應本. (2004). 一國小鳥類保育課程之實驗研究. 國立台中師範學院環境教育研究所碩士論文. 邱世宗. (2002). 都市林遊憩效益之研究-以屏東市中山公園為例. 屏東科技大學森林系碩士論文. 邱媚珍. (1998). 花蓮林區管理處與太魯閣國家公園管理處人員之環境知識、環境意識及環境典範調查研究. 國立東華大學自然資源管理研究所碩士論文. 邱皓政. (2011). 量化研究與統計分析(五版). 台北: 五南出版社. 范織欽. (2006). 茂林地區潛在遊客意象區隔及行銷策略研究. 國立中山大學公共事務管理研究所碩士論文. 翁婕爾. (2006). 嘉義農場遊客利益區隔之研究. 南台科技大學休閒事業管理系碩士論文. 張子超. (1995). 環保教師對新環境典範態度分析. 環境教育季刊，26, 頁 37-45. 張子超. (2003). 永續發展研究中融入九年一貫課程之新環境典範的內涵概念. 全球變遷通訊雜誌 38, 頁 11-16. 張怡萱. (2007). 民眾環境態度、環境行為與願付價值關係之研究--以山仔頂植物園為例. 國立嘉義大學農學研究所碩士論文. 戚永年、許慧苓. (2001). 新環境典範自環境態度分析上之應用. 台灣林業, 頁 47-53. 陳宗玄、李慧珊. (2005). 消費者對旅遊資訊願付價值評估之研究-以台北地區為例. 朝陽學報第十期. 陳宗玄、李慧珊. (2005). 消費者對旅遊資訊願付價值評估之研究--以臺北地區為例. 朝陽學報，10, 頁 309-328. 陳宛君、廖祥亨. (2003). 陽明山國家公園旅遊資源經濟價值評估. 中國文化大學經濟學研究所碩士論文. 陳宛君、廖學誠. (2005). 宜蘭縣民對蘭陽溪上游集水區經營管理之意見分析及資源經濟評價. 中華林業季刊39(4), 頁 477-496. 陳宛君、廖學誠. (2011). 宜蘭海岸遊憩效益之經濟評估－以外澳海灘為例. 工程環境會刊第二十七期, 頁 19-38. 陳明建. (2003). 自然資源與環境經濟學 : 理論基礎與本土案例分析. 巨流. 陳敬中. (2003). 花蓮縣政府人員之環境知識、環境典範及環境行為之研究. 國立東華大學自然資源管理研究所碩士論文. 陳敬中. (2004). 花蓮縣政府人員之環境知識、環境典範及環境行為研究. 國立東華大學自然資源管理研究所碩士論文. 傅靖惠. (2008). 基隆市國中教師新生態典範之調查研究. 頁 國立臺灣海洋大學教育研究所碩士論文. 彭孟慈. (1996). 陽明山國家公園經營成效評估之研究-以小油坑遊憩區為例. 文化大學觀光事業學系碩士論文. 曾干育. (2004). 溫泉旅館遊客利益區隔之研究. 朝陽科技大學休閒事業管理研究所碩士論文. 曾偉君、游惠如. (2006). 臺灣國家公園之遊憩效益及其物種多樣性之價值. 戶外遊憩研究卷期:19. 游冉琪. (2008). 博物館行銷策略研究—以生活型態論推薦博物館之因素. 國立政治大學行政管理碩士學程碩士論文. 黃俊英. (2007). 多變量分析(七版七刷). 翰蘆出版社. 黃琬倫. (2005). 綠島生態維護稅願付價格之探討－條件評估法之應用. 國立台灣大學建築與城鄉所碩士論文. 黃靖雯、鄭先祐、鄭吉成. (2009). 臺南縣國小教師的環境倫理觀－主流、新生態與永續社會典範的比較. 環境與生態學報，第2卷，第2期, 頁 45~60. 楊文燦、洪玎螢. (2004). 原住民保留地發展生態旅遊之潛在市場分析－以南投縣信義鄉巴庫拉斯原住民保留地為例. 國家公園學報14(1), 頁 93-109. 楊坤翰. (1994). 五指山地區遊客對觀光農園付費意願之研究. 東海大學景觀設計學系碩士論文. 楊麗芳. (2007). 溪頭與杉林溪森林遊樂區遊客市場區隔與定位之評估. 國立嘉義大學森林暨自然資源學系所碩士論文. 葉一萱. (2000). 原住民重點學校學生環境世界觀之研究-以仁愛高農為例. 國立彰化師範大學科學教育研究所碩士論文. 廖宜彥. (2005). 台灣地區垃圾焚化爐與掩埋場之不寧適質損. 國立政治大學經濟研究所碩士論文. 劉俊昌、陳曉菁. (2002). 某師院新生環境觀【專論】. 國立台中師範學院學報，16, 頁 433-450. 蔡志宏. (2005). 新環境典範量表與新生態典範量表於預測環境行為意向上之比較研究. 國立花蓮師範學院生態與環境教育研究所碩士論文. 鄧福麒. (2003). 生態旅遊規劃方案下之居民參與和願付價值關係的探討－黑面琵鷺保護區之檢視. 國立臺灣大學農業經濟學研究所碩士論文. 鄭先祐. (1994e). 生態主張的困境與出路. 於 思與言 32(4) (頁 27-49). 鄭健雄. (2002). 休閒農場遊客度假生活型態與消費者行為之研究. 行政院農業委員會. 鄭智鴻. (2001). 北台灣主要休閒農場之市場區隔與定位分析. 觀光研究學報 vol.10(1), 頁 97-113. 鄭蕙燕. (1998). 野生動物保護區保育效益的評估方法與步驟之建立. 農委會專題研究期末報告書. 盧泰豐. (2006). 澎湖高中職生對新生態典範與綠蠵龜生態保育態度之研究. 國立中山大學公共事務管理研究所碩士論文. 蕭代基、鄭蕙燕、吳珮瑛、錢玉蘭、溫麗琪. (2002). 環境保護之成本效益分析理論、方法與應用. 俊傑書局股份有限公司. 蘇明達. (2003). 近似理想誘導支付條件評估模式之理論建構與實證檢驗：以黑面琵鷺保護區多樣性資源價值之探討為例. 台灣大學農業經濟學研究所博士論文. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56510 | - |
| dc.description.abstract | 本研究主要目的是分析遊客對於陽明山國家公園二子坪生態遊憩區的願付價格、以及環境態度價值觀，進一步藉由生活型態來區分遊客族群，並探討各群族的生態保育費。
本文以問卷方式調查，受訪者為二子坪生態遊憩區的遊客，透過生活型態量表、新生態典範量表、生態保育費、以及個人社經背景，建立受訪者願付價格Tobit實證模型。結果顯示，整體受訪者平均願付價格55.2元，「安居樂業群」平均願付金額為54.76元、「身心保健群」平均願付金額為55.73元、「理性享樂群」平均願付金額為55.07元；另一方面，受訪遊客於「新生態典範量表」得分數與願付價格在實證模型中呈正向變動；年齡、平均月收入、與居住地區「北部」與願付價格具有統計上顯著關係。 本研究期能帶給國家公園經營管理者在二子坪的活動行銷、廣告宣傳、以及門票收取上有所依據，並可運用不同行銷策略滿足不同族群、以及不同的需要。 | zh_TW |
| dc.description.abstract | The purpose of this article is to analyze tourists’ willingness to pay (WTP) as well as environmental attitude and values of Erziping recreation area, which is located on Yangminshan National Park. Moreover, by means of classifying tourists into different segments, people can explore the difference of WTP of each group.
The method of this article is questionnaire survey; the respondents are visitors of Erziping. Through the variables of lifestyle (AIO), New Ecological Paradigm (NEP), willingness to pay(WTP) and demographics, empirical model (Tobit) of WTP of Erziping was built. Statistical result shows that average WTP of all respondents is NTD55.2; average WTP in “segment of living in peace and working happily” is NTD 54.76; average WTP in “segment of health care for body and mind” is NTD 55.73; average WTP in “segment of rational pleasure-seeking” is NTD 55.07. On the other hand, respondents’ scores of NEP is positively related to WTP; variables of age, average income, and residence in northern Taiwan were significantly associated with WTP. By data collecting and analyzing, we hope this study could provide administration of national park with helpful information, ex: activities-promoting, campaign-advertising and ticket-charging. Using different strategies to attract different tourists groups, and satisfy different demands. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T05:32:13Z (GMT). No. of bitstreams: 1 ntu-103-R01625044-1.pdf: 1537574 bytes, checksum: 1e89ad9d06b1b05c1317ed763e087de4 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | 口試委員會審定………………………………………………………………………Ⅰ
誌謝……………………………………………………………………………………………Ⅱ 中文摘要…………………………………………………………………………………Ⅲ 英文摘要…………………………………………………………………………………Ⅳ 目次…………………………………………………………………………………………Ⅴ 表目次……………………………………………………………………………………Ⅶ 圖目次……………………………………………………………………………………Ⅷ 第一章 緒論………………………………………………………………………1 第一節 研究背景…………………………………………………………………1 第二節 研究目的…………………………………………………………………2 第三節 研究問題…………………………………………………………………2 第四節 研究流程…………………………………………………………………3 第二章 文獻探討………………………………………………………………5 第一節 條件評估法……………………………………………………………5 第二節 市場區隔及生活型態…………………………………………16 第三節 新生態典範量表…………………………………………………24 第三章 研究方法……………………………………………………………37 第一節 研究架構與假說…………………………………………………37 第二節 問卷設計………………………………………………………………41 第三節 支付金額之決定與試訪……………………………………45 第四節 抽樣方法與調查…………………………………………………46 第五節 資料分析方法………………………………………………………47 第四章 資料分析結果與討論………………………………………50 第一節 研究變項特性之描述…………………………………………50 第二節 信度分析………………………………………………………………59 第三節 遊客區隔市場分析………………………………………………60 第四節 WTP推估模型之建立…………………………………………61 第五節 假說驗證………………………………………………………………68 第五章 結論與建議…………………………………………………………78 第一節 研究結論………………………………………………………………78 第二節 研究建議………………………………………………………………80 第三節 研究限制………………………………………………………………82 參考文獻………………………………………………………………………………83 附錄 問卷……………………………………………………………………………91 | |
| dc.language.iso | zh-TW | |
| dc.subject | 新生態典範 | zh_TW |
| dc.subject | 開放雙界二元 | zh_TW |
| dc.subject | 條件評估法 | zh_TW |
| dc.subject | 生活型態 | zh_TW |
| dc.subject | Tobit | zh_TW |
| dc.subject | Contingent Valuation Method (CVM) | en |
| dc.subject | dichotomous choice with open-ended followed up | en |
| dc.subject | New Ecological Paradigm (NEP) | en |
| dc.subject | Lifestyle(AIO) | en |
| dc.subject | Tobit | en |
| dc.title | 陽明山國家公園二子坪生態保育費之願付價格研究－應用條件評估法 | zh_TW |
| dc.title | Study of Willingness to Pay (WTP) for Erziping Tickets at Yangmingshan National Park－An Application of Contingent Valuation Method (CVM) | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 王正平(Cheng-Pin Wang),廖培安(Pei-An Liao) | |
| dc.subject.keyword | 條件評估法,開放雙界二元,新生態典範,生活型態,Tobit, | zh_TW |
| dc.subject.keyword | Contingent Valuation Method (CVM),dichotomous choice with open-ended followed up,New Ecological Paradigm (NEP),Lifestyle(AIO),Tobit, | en |
| dc.relation.page | 94 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-08-13 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 森林環境暨資源學研究所 | zh_TW |
| 顯示於系所單位： | 森林環境暨資源學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-103-1.pdf 未授權公開取用 | 1.5 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。