請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56300
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 吳學良 | |
dc.contributor.author | Heng-Ming Chiu | en |
dc.contributor.author | 邱宏民 | zh_TW |
dc.date.accessioned | 2021-06-16T05:22:31Z | - |
dc.date.available | 2014-08-17 | |
dc.date.copyright | 2014-08-17 | |
dc.date.issued | 2014 | |
dc.date.submitted | 2014-08-15 | |
dc.identifier.citation | -Cisc.iii.org.tw,. 2014. '資策會資訊資料服務中心'. Accessed August 11 2014. http://www.cisc.iii.org.tw/.
-Dma.org.tw,. 2014. '臺北市數位行銷經營協會'. Accessed August 11 2014. http://www.dma.org.tw/Bulletin/NewsDel/171. -Easycard.com.tw,. 2014. '悠遊卡股份有限公司'. Accessed August 11 2014. http://www.easycard.com.tw/. -Wiki.mbalib.com,. 2014. '移動支付 - MBA智库百科'. Accessed August 11 2014. http://wiki.mbalib.com/zh-tw/%E7%A7%BB%E5%8A%A8%E6%94%AF%E4%BB%98. -Yahoo奇摩新聞,. 2014. '首支內建悠游卡支付功能 4G手機即日起搭亞太電信上市'. Accessed August 11 2014. https://tw.news.yahoo.com首支內建悠游卡支付功能 4G手機即日起搭亞太電信上市-054800475.html. -中時電子報,. 2014. '悠遊卡小額消費4週年 日60萬筆交易 - 中時電子報'. Accessed August 11 2014. http://www.chinatimes.com/realtimenews/20140401004729-260405. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56300 | - |
dc.description.abstract | The CoinU Company offers an online platform that links an existing smartcard system such as EasyCard with a unique CoinU account for the purpose of allowing micro-transactions without physical and institutional limitations such as banks or mobile operators. Transactions with a registered EasyCard at participating businesses will generate reward points, which can then be accumulated to exchange for various rewards. Finally, the user behavior big data can then be utilized for efficient advertisement activities and other business opportunities.
The CoinU business model requires strategic involvement with 4 market segments: A smart card company, a financial institute, a mobile network operator, and businesses as participating merchants. The business model for CoinU will adjust appropriately depending on the chronological order of when the 4 group decides to form a partnership. The revenue model will be primarily based on transaction commission, with additional income based on promotional contracts with members of either of the 4 involving market segments. An all-inclusive cost forecast indicates roughly $20 million NTD is required to start the company and keep it operational through the first 18 months. The company is expecting a return of 4.3 million revenue in the first 16 months, which will grow to 43 million by year 5. Once transaction-based revenue is stable, several options are available, such as international expansion. Exit strategies are also viable through selling the company or becoming a controlled company through M&A by one of the starting partners including EasyCard Corporation. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T05:22:31Z (GMT). No. of bitstreams: 1 ntu-103-R01749002-1.pdf: 1648067 bytes, checksum: 03209d4efbf3e8370f04e4a39b155be8 (MD5) Previous issue date: 2014 | en |
dc.description.tableofcontents | 1. EXECUTIVE SUMMARY 1
2. COMPANY OVERVIEW 2 3. BUSINESS MODEL CANVAS 4 3.1 CUSTOMER SEGMENTS 5 3.1.1 Relevant Market Size 5 3.1.2 Target Customer Profile 6 3.2 VALUE PROPOSITION 8 3.3 CHANNELS 12 3.3.1 Product/Service Usage Description 13 3.3.3 Distribution Plan 14 3.4 CUSTOMER RELATIONSHIPS 15 3.4.1 Customer Acquisition 15 3.5 REVENUE STREAMS 18 3.5.1 Financial Highlights 19 3.6 KEY RESOURCES 21 3.7 KEY ACTIVITIES 22 3.7.1 Operational Model 23 3.8 KEY PARTNERSHIPS 31 3.9 COST STRUCTURE 34 4. SENSITIVITY ANALYSIS AND RISK SCENARIOS 37 5. ISOLATION MECHANISM 38 6. EXIT STRATEGY 40 7. LIST OF REFERENCES 41 8. APPENDIX 42 | |
dc.language.iso | en | |
dc.title | CoinU 行動支付方案 | zh_TW |
dc.title | CoinU – An Integrated Mobile Payment Solution | en |
dc.type | Thesis | |
dc.date.schoolyear | 102-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 鮑慧文,許煙明 | |
dc.subject.keyword | 行動支付, | zh_TW |
dc.subject.keyword | mobile-payment,microtransactions, | en |
dc.relation.page | 46 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2014-08-15 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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檔案 | 大小 | 格式 | |
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ntu-103-1.pdf 目前未授權公開取用 | 1.61 MB | Adobe PDF |
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