請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55880
標題: | Words into Action 企業計劃 Words into Action Business Plan |
作者: | Roberto Ivan Luzcando Cuan 呂亦凡 |
指導教授: | 黃俊堯(Chun-yao, Huang) |
關鍵字: | 教育,禮物,特價,打折,折價卷,商業,遊戲, business plan,app,learning,taiwan,games,reward,coupons,digital,offers, |
出版年 : | 2014 |
學位: | 碩士 |
摘要: | In the last decade many online educational tools have appeared in the market, most of them offering educational experiences that focus on the convenience of learning with interactive videos, voice recordings with dialogues etc. However, regardless of the content that these learning products offer, they all ignore one thing: the way a learner’s brain works regarding the importance of rewards and how they influence learning. This is where Words into Action steps in to provide a solution that considers the value of users by providing a learning experience that integrates scientifically proven learning tools with an amazing reward system.
Words into Action also considers the value of it’s partner companies, so it also serves as a digital plaza where companies can engage potential customers and at the same promote their brands, products and services without disturbing the user’s learning experience. Instead of companies interacting with the users through annoying ads, users in Words into Action interact with the brands themselves, they do it voluntarily and get rewarded by doing so. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55880 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-103-1.pdf 目前未授權公開取用 | 10.14 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。