環境教育效益對遊憩動機、滿意度與重遊意願的影響-以台北植物園為例

Abstract

隨環境保護意識的抬頭，環境教育的概念也越來越受到重視。而根據BGCI(Botanic Gardens Conservation International)，植物園為保護全球植物基因庫而設置，植物園環境教育與地球環境變化、與人類福祉有著高度關聯。台北植物園除了為都市居民提供一個親近大自然的空間外，也提供了保育地球生態系統的空間。依據環境教育法第14條，對這些優質的環境教育設施、場所予以予以認證，提供各機關、學校辦理戶外學習、參訪的優先選擇的地點；國民從事旅遊活動時，選擇認證的環境教育設施、場所，也能達到寓教於樂的目的，並進而帶動國內這些各類型的設施、場所，提昇其環境教育品質。因此有必要瞭解現有之相關場所提供之環境教育實施狀況，以作為後續改善之基本評估資料。台北植物園為全國第一座植物園，更應該優先研究。 本研究運用結構方程式模型(Structural Equation Modeling，SEM)與模糊質化比較法(Fuzzy set/ Qualitative Comparative Analysis，fs/QCA)分析台北植物園環境教育之遊憩動機、滿意度與重遊意願之交互關係。總共有效問卷409份進行數據分析與驗證。 研究結果顯示環境教育對於遊憩動機、滿意度與重遊意願三構面有顯著影響。並且驗證遊憩動機對於滿意度與重遊意願二構面有顯著影響；與滿意度對重遊意願構面也有顯著影響。本研究為植物園之環境教育設置提出參考依據。

With environmental consciousness, the concept of environmental education has obtained more and more attention. According to BGCI (Botanic Gardens Conservation International), botanical garden with provided environmental education can help to protect the world's plant genebanks and settings, because that global environmental change and human well-being are associated with a high level of plants. Taipei Botanical Garden is not only providing a space for urban residents, but also providing space conservation Earth's ecosystems. It is essential to examine the performance of of environmental education in Taipei Botanical Garden in order to providing valuable information on improving quality of similar environmental education sites. This study aims to analyze interactions between satisfaction and revisiting willingness of environmental education tour in Taipei Botanical Garden motivations, using structural equation model (Structural Equation Modeling, SEM) and fuzzy qualitative comparison method (Fuzzy set / Qualitative Comparative Analysis, fs/QCA). A total of 409 valid questionnaires were collected and used for empirical study.