愛健康-進入中國保健市場行銷商業企畫

Abstract

This business plan is to illustrate how a Taiwanese company starts a business in the Chinese market, especially in Guangdong province. As health awareness are rising in China, iHealth Plus is to fulfill the needs of natural medicinal market. iHealth Plus has portray itself as the provider of the total health needs solution, not only providing advices (free consulting services) and health food products to improve customer’s quality of health and life. The price range offer by iHealth Plus would be targeting at middle to high income female customers, since most of the females will be the main personal purchasing for their family members. Instead of cost leadership, customer would be able to differentiate the brand from the market through the quality perspective. Large portions of the resources would be invested on product quality and marketing, to establish long term brand stability. iHealth Plus’s approach is to integrate online health service advices and offline resources and channels, by combining them together to offer the best and most reliable way of purchasing health food experiences. iHealth Plus’s goal is to offer not only health food products, but also free services for customers health information, tips, online consultation and health food products that ultimately helps our customers living a healthier and better quality life.