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A Study on the Performance of Economic business at the Township Farmers’ Associations in Chiayi County
local farmers’ association,analytical hierarchical process (AHP),evaluation criteria,SWOT,
|Publication Year :||2020|
主要有三個重要的構面，即信用部、供銷部、和推廣部，在信用構面的評估準則為不良債權回收、農業專案貸款及防制洗錢詐騙等三項。推廣構面的評估準則為舉辦農業推廣活動、加強青農輔導、推廣休閒農業及普及農業知識技術等四項。供銷構面的評估準則為促進農產銷售、產銷調節穩定價格及固定資產合理投資等三項。合計之評估準則共有十項。所擬定的經營選擇策略有主動進取擴大規模、持盈守成微幅成長、順勢操作創新行動和改善問題謀求革新等四項。並利用層級分析法 (AHP) 篩選出各項重要指標。
The purpose of this study is to explore the internal and external environment of the local farmers’ associations in Chiayi County, set up their operating strategies, and determine the priority of various operating strategies through evaluation criteria. The evaluation criteria are in the light of the objectives and tasks set by the Farmers Association Law for the local farmers' associations.
This study proposes three foremost dimensions of performance evaluation, the credit department, the supply and marketing department, and the agricultural extension department. The criteria for evaluating the dimension of credit department include the collection of non-performing loans, agricultural project loans and prevention of money laundering fraud. The criteria for evaluating the dimension of agricultural extension department consist of holding agricultural extension activities, strengthening the guidance of young farmers, promoting leisure agriculture and disseminating agricultural knowledge and technology. The criteria for evaluating the dimension of supply and marketing department consist of facilitating agricultural product sales, adjusting production and sales to stabilize price, and investing on the fixed assets reasonably. There are ten assessment criteria in total. The proposed operating strategy which includes proactive and enterprising to expand scale, maintaining profitability to pursue slight growth, taking advantage of the trend to operate innovative actions and improving problems to seek upgrading. And apply analytical hierarchical process (AHP) method to screen out various important indicators.
There are 21 experts and scholars in the questionnaire survey. After the consistency test, seven of them are not in conformity with the consistency test and are eliminated. Therefore, the effective sample number is 14 experts and scholars. The evaluation result shows that the highest weight of the credit dimension among the three dimensions is 0.412, which indicates the credit department plays a main role and relation to the performance of the local farmers' associations. Regarding the weight of each evaluation indicator under each dimension, agricultural project loans accounted for the highest weight of 0.534 in the credit dimension, strengthen the guidance of young farmers accounted for the highest weight of 0.320 in the extension dimension, and facilitate agricultural product sales accounted for the highest weight of 0.465 in the supply and marketing dimension. By the weight integration, the most important operational evaluation criterion is the agricultural project loan of the credit dimension, whose integration weight accounts for 0.220, followed by the supply and marketing dimension to promote agricultural product sales, integration weight is 0.140. Ranked third is the collection of non-performing loans in the credit dimension, with an integration weight of 0.117. The lowest integrated weight of the evaluation criteria is to promote leisure agriculture, integration weight of only 0.029. The option strategy after weight integration， proactive and enterprising to expand scale as the top priority strategy, integration weight accounts for 0.366. The integration weight of the strategy of maintaining profitability to pursue slight growth is lowest for 0.135, which shows that the management strategy of local farmers’ associations should proactive and enterprising to expand scale as the first choice, maintaining profitability to pursue slight growth is the most conservative strategy.
|Appears in Collections:||生物產業傳播暨發展學系|
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