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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54699完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Heng Yue Kum | en |
| dc.contributor.author | 甘慶如 | zh_TW |
| dc.date.accessioned | 2021-06-16T03:36:54Z | - |
| dc.date.available | 2017-08-11 | |
| dc.date.copyright | 2015-08-11 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-05-29 | |
| dc.identifier.citation | Bonchek, M., & Choudary, S. P. (2013, January 31). Three Elements of a Successful Platform Strategy. Retrieved April 2, 2015, from Harvard Business Review: https://hbr.org/2013/01/three-elements-of-a-successful-platform&cm_sp=Article-_-Links-_-Top%20of%20Page%20Recirculation
Buntat, Y., Puteh, N. A., Azeman, S. H., Nasir, A. N., Iahad, N., & Aziz, M. A. (2013). The Need of Lifelong Learning towards Learning Community Development in Malaysia. Procedia - Social and Behavioral Sciences 93 , 1541 -1545. Choudary, S. P. (2013, October). Why Business Models Fail: Pipes vs. Platforms. Retrieved April 2, 2015, from WIRED: http://www.wired.com/2013/10/why-business-models-fail-pipes-vs-platforms/ Eisenmann, T. R., Parker, G., & Alstyne, M. W. (2006, October). Strategies for Two-Sided Markets. Retrieved April 15, 2015, from Harvard Business Review: https://hbr.org/2006/10/strategies-for-two-sided-markets/ Ghebllawi , A. E., Goolamally , N., & Ahmad , J. (2011, November 14 - 15). Lifelong Learning in Malaysia: Have We Achieved Our Goals? Retrieved April 16, 2015, from International Conference on Lifelong Learning 2011: http://iclll2011.oum.edu.my/extfiles/pdf/Lifelong%20Learning%20in%20Malaysia%20-%20Have%20We%20Achieved%20Our%20Goals.pdf Google. (2015). Ad Rank. Retrieved May 2, 2015, from Google: https://support.google.com/adwords/answer/1752122 Google. (2010). Search Engine Optimization Guide. Retrieved May 2, 2015, from Google: http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf Hagiu, A., & Wright, J. (2015, March 16). Multi-sided Platforms. Retrieved April 5, 2015, from Harvard Business School: http://www.hbs.edu/faculty/Publication%20Files/15-037_cb5afe51-6150-4be9-ace2-39c6a8ace6d4.pdf House, B. (2014, December 31). New Year's Resolution: Update Your Exit Strategy. Retrieved May 5, 2015, from Inc.: http://www.inc.com/bob-house/new-year-s-resolution-update-your-exit-strategy.html Longworth, N., & Davies, W. K. (1996). Lifelong Learning: New Vision, New Implications, New Roles for People, Organizations, Nations and Communities in the 21st Century. London: Kogan page Publishing. Ministry of Higher Education Malaysia. (2011). Blueprint on Enculturation of Lifelong Learning for Malaysia 2011 - 2020. Retrieved April 20, 2015, from http://www.mohe.gov.my/portal/images/utama/penerbitan/Enculturation%20of%20Lifelong%20LearningFINAL%20v1.pdf Ministry of Human Resources Malaysia. (2012). The Role of the Department of Skills Development. Retrieved April 28, 2015, from Malaysian Industry - Government Group for High Technology: http://www.might.org.my/En/Event%20documents/07-%20the%20role%20of%20the%20department%20of%20skills%20development.pdf Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Retrieved May 4, 2015, from Harvard Business Review: https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1 Soh, T. M., & Meera, T. S. (2013). Outdoor Education: An Alternative Approach in Teaching and Learning Science. Asian Social Science Vol.9, No.16, http://ccsenet.org/journal/index.php/ass/article/view/32371/18843 , pg1 - 8. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54699 | - |
| dc.description.abstract | 概念啟發於104教育網及旅館預定網，CKelass.com為馬來西亞提供新的非正規教育課程網上搜索平台服務，讓教育機構和對自我發展個人興趣和終身學習的民眾能夠建立橋樑。教育機構可以在CKelass.com發布他們最新的課程，而學生用戶則可以選擇感興趣的課程，然後利用CKelass.com平台報名課程。CKelass.com的目的是通過減少網上信息過多的搜索過程來培養馬來西亞人的終身學習態度。教育機構還可以減少他們的網站建設，並且對他們的營銷方面增加有效的曝光率。在CKelass.com的核心服務層，用戶（生產商：教育機構）創造內容價值，以讓其他用戶（消費者：未來的學生）能夠在平台上獲益。
CKelass.com的課程有語言、資訊科技、藝文休閒、烹飪和財務管理。課程可分為实际或數字學習環境下，由公共或私人教育機構、學習中心、語言中心、學院或政府部門提供的講課、職業培訓、研討會或認證。用戶可以依據自己的興趣需求訂閱最新課程信息。 | zh_TW |
| dc.description.abstract | Learning is a lifetime business, be it six or sixty. CKelass.com provides Malaysian a new non-formal education course search platform experience, by closing the education information platform bridge for both the educational institution and individuals who are interested in self-development for personal interest and lifelong learning. Educational institution can publish their latest courses and curriculums on CKelass.com, in which users of CKelass.com could utilize this platform by selecting courses of interest thereafter signing up for it.
CKelass.com serves as a service – based business platform focusing on self – development learning courses. The purpose of establishing CKelass.com is to empower a lifelong learning attitude among Malaysians by reducing the information search process for the students. Educational institutions could reduce their website build and have effective exposures on their marketing aspect. At the core business layer of CKelass.com, users (Producers: educational institution) can create value on the platform for other users (Consumers: prospective students) to benefit. Courses are divided into information technology, languages, talent skills, and financial management on CKelass.com’s website. There can be in the form of online or offline lectures (physical or digital environment), career training, workshops, certification or talks provided by public / private educational institution, learning centres, language centres, academy, schools, colleges or government sectors. Prospective student users could subscribe into CKelass.com’s newsletter about the latest course information by personalising according to their interest and needs. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T03:36:54Z (GMT). No. of bitstreams: 1 ntu-104-R02749065-1.pdf: 1669263 bytes, checksum: d80fce6d4e0309aff03a1d820076a018 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | Executive summary ii
Acknowledgement iii List of figures iv List of tables v 1.0 COMPANY OVERVIEW 1 1.1 VISION AND MISSION 2 1.2 VALUES 3 1.3 OBJECTIVES 3 1.4 BUSINESS MODEL 4 1.5 KEY SUCCESS FACTOR 7 2.0 SERVICE DESCRIPTION 8 2.1 CKELASS.COM’S SOLUTION 8 2.2 MONETIZATION 13 2.3 PRICING 14 3.0 MARKET ANALYSIS 17 3.1 INDUSTRY ANALYSIS 17 3.2 MARKET SURVEY 23 3.3 COMPETITORS ANALYSIS 34 3.4 COMPETITIVE COMPARISON GRID 37 3.5 SWOT ANALYSIS 39 3.6 PORTER’S FIVE FORCES MODEL 40 4.0 OPERATIONAL PLAN 41 4.1 COMPETITIVE ADVANTAGE 41 4.2 TARGET MARKET 42 4.3 MARKETING STRATEGY 43 4.4 PROMOTION STRATEGY 46 4.5 MANAGEMENT TEAM 48 5.0 FINANCIAL PLAN – 5 YEARS ASSUMPTIONS 49 5.1 SALES FORECAST 49 5.2 PRO FORMA INCOME STATEMENTS AND BALANCE SHEET 51 6.0 RISK ANALYSIS 55 7.0 EXIT STRATEGY 56 REFERENCES 57 APPENDICES 59 Appendix 1: Malaysia basic information 59 Appendix 2: Survey questionnaires on lifelong learning in Malaysia 60 | |
| dc.language.iso | en | |
| dc.subject | 平台 | zh_TW |
| dc.subject | 自我發展 | zh_TW |
| dc.subject | 課程 | zh_TW |
| dc.subject | 個人興趣 | zh_TW |
| dc.subject | 非正式教育 | zh_TW |
| dc.subject | 馬來西亞 | zh_TW |
| dc.subject | 終身學習 | zh_TW |
| dc.subject | Lifelong learning | en |
| dc.subject | courses | en |
| dc.subject | personal interest | en |
| dc.subject | non-formal learning | en |
| dc.subject | education platform | en |
| dc.subject | self – development | en |
| dc.title | CKelass.com -⾺來西亞非正式教育資訊網 | zh_TW |
| dc.title | CKelass.com - Malaysia Non-Formal Education Information Platform | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 盧信銘(Hsin-Min Lu),陳鳳惠(Casey Chen) | |
| dc.subject.keyword | 馬來西亞,非正式教育,平台,課程,自我發展,個人興趣,終身學習, | zh_TW |
| dc.subject.keyword | Lifelong learning,self – development,education platform,non-formal learning,personal interest,courses, | en |
| dc.relation.page | 62 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-06-01 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 1.63 MB | Adobe PDF |
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