永固鋼構集團可持續發展的戰略研究

Abstract

鋼結構（即空間結構）目前屬於朝陽產業，空間結構的技術水準是一個國家建築業水準的重要衡量標准，也是一個國家綜合實力的體現。 我國近十幾年來建設的一大批高標准、高規格的體育場館（如奧體中心的鳥巢、水立方）、機場航站樓（如首都機場、浦東國際機場）、高鐵站（如京滬高鐵站線）等社會公共建築，這都給我國的空間結構進一步發展帶來了從發展到成熟的經驗。同時，社會的發展、科技的進步以及人民生活水準的提高給鋼結構企業帶來了更高的要求。隨著建築行業的發展，鋼結構企業間的競爭也更加激烈。如果在企業戰略的制定上存在重大失誤不僅不能促進企業發展，反而會導致企業無法在市場上生存下去。 企業戰略的制定和執行是一項重要且複雜的工程，本文以永固鋼構集團為研究對象，將鋼結構發展遠景和企業現狀與展望相結合，從結構優化、調整、升級、創新的高度，運用調查法、定性定量分析法以及實證研究法，思考與研究鋼結構企業可持續發展的戰略問題，以期做優、做強、做穩企業。

Currently, steel structure (or space structure) is the sun-rising industry. The technologic level of space structure is an important measuring standard of one nation’s building industry, and a representation of one country’s comprehensive strength. For over one decade, China has built many high standard & specifications public buildings, like stadiums (e.x. Olympic Sports Center Stadium, China National Stadium and Water Cube), airport terminals (e.x. Beijing Capital International airport and Pudong International Airport), high-speed train stations (ex. Train stations along Beijing-Shanghai High-speed Rail Line), which all help Chinese space structure industry to become mature and gain experience. Meanwhile, social and technologic development and peoples’ improving living standard brings higher requirements for steel structure companies. With the development of building industry, the competition among steel structure companies is becoming fiercer. Once there is major error on company strategies developing, it will result in serious outcomes for companies, which will be phased out from the market. Developing and executing company strategies is an important and complicated task. This thesis takes Ever Good Steel Structure Group as an example, combining its steel structure longer-term development and the company current situation & outlook, starting from its structure optimization, transformation, upgrade and innovation, with the application of survey, qualitative & quantitative analysis, empirical approach, to consider and do the research on strategy how to achieve the sustainable development for steel structure companies, in the end to make the company a strong, excellent and long-living one.