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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54592
標題: | 台北舒宜居家社區創業計畫 Business Plan: The E-Cozy Community Project for Elderlies in Taipei |
作者: | Kimberly Y. Chen 陳盈如 |
指導教授: | 葛明伊(Professor Miriam Garvi) |
關鍵字: | 銀髮族社區,高齡化社會,台灣, Retirement Community,One-Stop Living Platform,Aging Population,Taiwan, |
出版年 : | 2015 |
學位: | 碩士 |
摘要: | Overview
The E-Cozy Community business plan is a proposal written for the Three Treasures Foundation. The objective of this proposal is to analyze the older generation market and recommend a solution that would accommodate the rapidly aging population in Taipei, Taiwan. In turn, the Three Treasures Foundation could leverage this information and present a formal proposal to the Taipei City Government. The proposal outlines the importance of designing and building a community specifically catered to the needs of the elderlies, which would promote and facilitate aging in place (Centers for Disease Control, 2013). Taiwan has been aware of its rapidly aging population, yet few actions have been taken to support the shift in demographic structure. By 2025, Taiwan would officially become a super-aged society where 20% of the total population would be above the age of 65 (Council for Economic Planning, 2012b). There is a pressing need for the government to directly face the issue, address it, and prepare Taipei for the challenges that are associated with our aging population. For this business plan, the vision is to create a one-stop living platform for the elderlies, where the environment is safe, accessible and convenient. A range of products and services necessary to support convenience in an elderly’s daily routines are provided within the community, including but not limited to food, entertainment and medical-related services. The community would apply universal design (UD) principles in its environment and 20% of its apartment units, which benefits not only the elderlies but also individuals with different abilities and needs (Pilarski & Rath, 2013). This business plan proposes to partner with the Taipei City Government’s “1-3-5-7” urban renewal plan as there is an opportunity presented with the timing of this initiative (Huang & Chuang, 2015). The E-Cozy Community project would be an amendment to the government’s current plan, and the identified interim housing locations by the government would be the targeted location for the E-Cozy Community project. Specifically, the MingLun Elementary School is the location of interest as the government has complete ownership of the land and is expected to be the first site to undergo construction in 2016 (G. M. Lin, 2015). |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54592 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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檔案 | 大小 | 格式 | |
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ntu-104-1.pdf 目前未授權公開取用 | 26.45 MB | Adobe PDF |
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