請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 張欣綠(Chang Hsing-Lu) | |
| dc.contributor.author | Stanus Yves | en |
| dc.contributor.author | 史義夫 | zh_TW |
| dc.date.accessioned | 2021-06-16T03:04:04Z | - |
| dc.date.available | 2020-07-20 | |
| dc.date.copyright | 2015-07-20 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-06-29 | |
| dc.identifier.citation | [1] WiseGEEK, What is the fitness industry?, (access: www.wisegeek.com/what-is-the-fitness-industry.htm)
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[8] Cost Helper Fitness, How Much Do Pilates Lessons Cost? , (access: www.fitness.costhelper.com /pilates.html) [9] Mayo Clinic Staff ,2012, Pilates for Beginners: Explore the Core of Pilates' (access: http://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/pilates-for-beginners/art-20047673) [10] Statista, Market size of the global health club industry from 2009 to 2013 (in billion U.S. dollars)* , (access: www.statista.com/statistics/275035/global-market-size-of-the-health-club-industry/) [11] Statista, Worldwide health club industry revenue by region from 2009 to 2013 (in billion U.S. dollars)* (access: www.statista.com/statistics/273065/total-revenue-of-the-health-club-industry-worldwide/) [12] Statista, Facts on Health & Fitness Clubs, (access: www.statista.com/topics/1141/health-and-fitness-clubs/) [13] Datamonitor, 2014, Gyms, Health & Fitness Clubs: Global Industry Guide , (access: www.datamonitor.com/store/Product/gyms_health_fitness_clubs_global_industry_guide?productid=ML00016-228) [14] IHRSA, Ablondi Jay M., 2014, Global Fitness Industry Overview , (access: www.download.taiwantradeshows.com.tw/2014/taispo/download/Jay_Ablondi.pdf) [15] Franchise Help, Weber Andrew, 2015, Fitness Industry Analysis 2015, (access: www.franchisehelp.com/industry-reports/fitness-industry-report/) [16] Golds Gym, 2014, (access: www.goldsgym.com/find-gym/) [17] Statista, 2015,Revenue of the World Gym Taiwan health club company from 2012 to 2014 (in million U.S. dollars) , (access: www.statista.com/statistics/348950/world-gym-taiwan-revenue/) [18] Trading Economics, 2015, Taiwan Households Disposable Income (access: www.tradingeconomics.com/taiwan/disposable-personal-income) [19] Chen Jen-Wei, Dr. Ryder Cynthia E., Alabame Daphne, October 2008, A study of instructors‘ background in sports and leisure and their teaching effectiveness in Taiwan ,UMI Microform 333320 [20] Wai JP, Wen CP, Chan HT, Chiang PH, Tsai MK, Tsai SP et al., 2008, Assessing physical activity in an Asian country: low energy expenditure and exercise frequency among adults in Taiwan. Asia Pacific Journal of Clinical Nutrition. 2008;17:297-308.10. [21] Wen CP, Wai PM, Chen HT, Chan YC, Chiang PH, Cheng TY, 2007. Evaluating the physical activity policy in Taiwan: comparison of the prevalence of physical activity between Taiwan and the U.S. Taiwan Journal Public Health. 2007;26:386-99. [22] Chen Yi-Ju, Huang Ying-Hsiang, Lu Feng-Hwa, Wu Jin-Shang, Lin Linda L Lin, Chang Chih-Jen Chang and Yang Yi-Ching, 2008, The Correlates of Leisure Time Physical Activity among an Adults Population from Southern Taiwan. BMC Public Health 2011, 11:427 [23] TaiSPO, 2014, Fitness Industry and Fitness Club Management Forum, (access: www.taispo.com.tw/en_US/forum/detail.html?activityID=988BDD7799DF9FDA9D43687DF11C48F7) [24] National Development Council, 2014, Population Projections for R.O.C. (Taiwan): 2014~2060 , (access: www.ndc.gov.tw/encontent/m1.aspx?sNo=0001457#.VTsO55Nwvps) [25] City543 ,Lee Vivian, 2013, Get Fit on the Cheap: Taipei Sport Centers (access: www.city543.com/taipei/2013/08/28/sport-centers/) [26] Taipei Governement, 2015, (access: www.taipei.gov.tw/MP_100087.html) [27] IHRSA, Ablondi Jay M., 2014, Global Fitness Industry Overview , (access: www.download.taiwantradeshows.com.tw/2014/taispo/download/Jay_Ablondi.pdf) [28] European Chamber of Commerce Taiwan, Page Michael, 2013, The salary and employment forecast report of Taiwan in 2013 [29] Want China Times, 2014, Facebook top of Taiwan's best-loved social media sites, (access: www.wantchinatimes.com/news-subclass-cnt.aspx?id=20140614000089&cid=1103) [30] Pilates Anytime, 2011, Interview with Marston John, CEO and Co-Founder of Pilates Anytime, (access: www.pilatesanytime.com/Pilates-Blog/226/Interview-with-John-Marston,-CEO-and-Co-Founder-of-Pilates-Anytime) [31] Kotler Philip, Keller Kevin Lane, Ang Swee Hoon, Leong Siew Meng and Tan Chin Tiong, 2012, Marketing Management An Asian Perspective 6th edition, Pearson Education South Asia Pre Ltd [32] Ross Stephen A., Westerfield Randolph W., Jordan Bradford D., Shen Chung-Hua, 2013, Fundamentals of Corporate Finance, 10th edition by McGraw-Hill International Enterprises LLC. [33] American Behavioral Scientist, Rowe David and Gilmour Gallum , 2014 Sport, Media, and Consumption in Asia: A Merchandised Milieu, (access: http://abs.sagepub.com/content/53/10/1530.abstract) | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54555 | - |
| dc.description.abstract | 普瑞有限公司的業務分析與行動計畫 | zh_TW |
| dc.description.abstract | Business Analysis and Action Plan for
So Easy Pilates | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T03:04:04Z (GMT). No. of bitstreams: 1 ntu-104-R02749062-1.pdf: 2641134 bytes, checksum: bb98a095a3cc7a649289b6b7a1978a47 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY 1
2. INTRODUCTION OF SO EASY PILATES 3 3. MARKET ANALYSIS 6 3.1 GLOBAL HEALTH INDUSTRY 6 3.1.1 Market Size and Growth 7 3.1.2 Market Trend 8 3.2 HEALTH INDUSTRY IN THE UNITED STATES 9 3.2.1 Market Size and Growth 9 3.2.2 Market Segmentation 12 3.2.3 Market Trend 12 3.3 PILATES AND YOGA INDUSTRY IN THE UNITED STATES 14 3.3.1 Market Size and Growth 14 3.3.2 Market Segmentation 16 3.3.3 Market Trend 17 3.4 HEALTH INDUSTRY IN TAIWAN 18 3.4.1 Market Size and Growth 18 3.4.2 Market Trend 18 3.4.3 Five force Analysis of the yoga and Pilates Industry in Taiwan 21 4. COMPETITION ANALYSIS IN TAIWAN 25 4.1 MAJOR PLAYERS 25 4.2 COMPETITIVE ANALYSIS OF MAJOR PLAYERS AND STRATEGIC GROUPS 28 4.3 COMPETITIVE STRENGTH ASSESMENT 31 5. BUSINESS MODEL 34 5.1 PRODUCTS AND SERVICES 34 5.2 CANVAS BUSINESS MODEL 36 5.3 SWOT ANALYSIS 40 6. OPERATIONAL PLAN 44 6.1 HUMAN RESSOURCE MANAGEMENT 44 6.2 MARKETING PLAN 47 6.3 FINANCIAL CAPITAL PLAN 55 6.4 PROJECT MILESTONES 59 6.5 EXIT STRATEGY 61 | |
| dc.language.iso | en | |
| dc.subject | Pilates | zh_TW |
| dc.subject | Pilates | zh_TW |
| dc.subject | Pilates | en |
| dc.subject | Health industry | en |
| dc.subject | Pilates | en |
| dc.subject | Health industry | en |
| dc.title | 普瑞有限公司的業務分析與行動計畫 | zh_TW |
| dc.title | Business Analysis and Action Plan for
So Easy Pilates | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 孔令傑(Ling-Chieh Kung) | |
| dc.contributor.oralexamcommittee | 許瑋元(Carol Hsu) | |
| dc.subject.keyword | Pilates, | zh_TW |
| dc.subject.keyword | Pilates,Health industry, | en |
| dc.relation.page | 70 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-07-01 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 2.58 MB | Adobe PDF |
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