臺灣串燒市場開發策略

Abstract

本概念為可使得台灣的夜市攤位及餐廳在可負擔的情況下做生意。 我們主要的服務是提供串燒機給個人及其他型式的商店。 在台灣碳烤攤以及餐廳的市場以逐漸地成長，也佔了很大的市場。 現在台灣的市場，在夜市的串燒攤及餐廳裡要求用竹籤以手工的方式串雞肉塊，這是很難做的，而且也沒有效率，也很容易使得手指被刺傷。 我們的串燒機將可取代夜市及餐廳的串燒方式。我們非常確信我們是第一個在台灣推動這個低成本的機器的公司，並且在經由我們的研究及分析可贏得全台灣到市場。

The business plan details the concept of implementation of KUSHI RAKUSHO, a char-broiled chicken skewing machine that is affordable and convenient for night-market char-broiled food stands (small entrepreneurs) and char-broiled chicken restaurants in Taiwan. The core services we offered are rental skewing machines both in person at customer’s locations and at any type of char-broiled chicken franchise stores are incorporated in Taiwan, with plans to set up after the first machine has been installed. The market of char-broiled stand and restaurant, especially in the char-broiled chicken sector, has been growing rapidly and occupied very huge food market in Taiwan over the past decade. In the Taiwanese current market, manual labors at the night-market skewer stands and restaurants require them to skew small pieces of chickens with bamboo skewers by hands and it is very hard to do it, very inefficient in time-wise and very easy to have their hands injured and scratched. Our KUSHI RAKUSHO will take the place of manual labors at char-broiled night-market skewer stands and restaurants in Taiwan by targeting an old skewing business segments to have them replaced with our machines and we are quite sure we are the first mover in this market with a low cost rental model in Taiwan and can win over all the Taiwanese market after our researches and analysis.