請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54497
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳忠仁(Chung-Jen Chen),黃恆獎(Heng-Chiang Huang) | |
dc.contributor.author | Kai-Ping Tung | en |
dc.contributor.author | 董凱平 | zh_TW |
dc.date.accessioned | 2021-06-16T03:00:26Z | - |
dc.date.available | 2018-09-02 | |
dc.date.copyright | 2015-09-02 | |
dc.date.issued | 2015 | |
dc.date.submitted | 2015-07-03 | |
dc.identifier.citation | 一、英文部分
Barbara, B., Philippe, H. (1994). Toward a Definition of Corporate Transformation. Sloan Management Review, 35, 101-107. Grant, R.M. (1991). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, 33, 114-135. Hamel, G., Prahalad, C.K. (1994). Competing for the future: Breakthrough strategies for seizing control of your industry and creating the markets of tomorrow. Boston, MA: Harvard Business School Press. Harvard Business School Press. Hill, C.W.L., Jones, G. R. (2001). Strategic Management: An Integrated Approach. Boston, MA: Houghton Mifflin Company. Joyce, W., Nohria, N., Roberson, B. (2003). What really works: The 4+2 formula for sustained business success. New York: Harper Business. Kim, W.C., Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press. Klein, M.M. (1996). Tip for aspiring reengineers. Planning Review, 24(1), 40-41. Lavy, A., Merry, U. (1988). Organizational transformation, revitalizing organization for a competitive world. Jessey-Bass Inc. Maidique, M. A. (1989). Strategic Management of Technology and Innovation. Illinois: Irwin, Homewood. Pappas, C. (1984). Strategic Management of Technology. Journal of Product Innovation Management, 1(1), 30-35. Porter, M.E. (1980). Competitive Strategy. NY: Free Press. Porter, M. E. (1985). The Competitive Advantage: Creating and Sustaining Superior Performance. NY: Free Press. Teece, D.J., Pisano, G., Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7): 509-533. Yin, R. (1994). Case study research: Design and methods (2nd ed.). Thousand Oaks, CA: Sage Publishing. 二、中文部分 劉毓玲(譯)(民89)。21世紀的管理挑戰(原作者:Drucker, P.)。台北:天下遠見出版。 三、智庫與研究機構 DIGITIMES Research, http://www.digitimes.com/reports/ DRAMeXchange, http://www.dramexchange.com/ 工業技術研究院 產業經濟與趨勢研究中心(IEK), http://ieknet.iek.org.tw/index.jsp 南亞科技股份有限公司, http://www.nanya.com/PageEdition1.aspx?Menu_ID=9&lan=zh-tw&def=&isPrint=&KeyWords= | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54497 | - |
dc.description.abstract | 在企業成長面臨停滯、產業進入生命週期的衰退期時,企業需要去思考如何創造新的市場。因此企業轉型一直是企業發展的一個重要課題。台灣DRAM廠商面對嚴峻的產業環境,嘗試運用組織的轉型,來提升企業組織的績效與競爭優勢,拓展相關產業或開發新市場空間,以確保其永續發展。
面對產業環境變革,本研究以南亞公司為例進行個案分析,分析台灣DRAM產業之廠商如何經由產品轉型轉虧為盈的經驗。 研究結果說明如下: 1. 品質策略方面:專注提高良率; 2. 市場轉型方面:進入利基型市場產品,如智慧型機上盒、行動、車載,甚至多晶片封裝; 3. 轉移營運重心方面:整合進入美光以及中國供應鏈; 4. 鞏固核心技術方面:強化30奈米製程之應用。 本研究同時針對個案公司未來經營策略提出改善與建議。 | zh_TW |
dc.description.abstract | When a company goes into stuck and not moving forward in a mature industry, the company should think about creating new markets. Thus, the corporate transition has been an important topic to sustainable development. The DRAM industry in Taiwan is facing a grim environment, seek to enhance organizational performance and its competitive advantage, and also expand related industries and develop new market space in order to ensure its sustainable development.
Under the changing industry environment, this study take Nanya company, one of the famous DRAM manufacturer, as an example to carry out a case analysis, we try to explain the survived experiences of DRAM industry in Taiwan, how Nanya turned a profit by product transformation. The results shows there are four major changes in Nanya transformation: 1. Focus on high quality manufacturing and high yield; 2. New product market development, especially in set top box, Mobile DRAM and car subsystem, even Multi Chip Package, etc.; 3. Embedded in Micron and China supply chain; 4. Strengthen the 30nm applications. This research also summarizes the succeed transformation strategy via above four major changes and provides suggestions to improve the operations strategy for the company. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T03:00:26Z (GMT). No. of bitstreams: 1 ntu-104-P01746041-1.pdf: 7012687 bytes, checksum: d9b00c2eb6307d9f93c341979985b167 (MD5) Previous issue date: 2015 | en |
dc.description.tableofcontents | 目 錄
誌謝 ii 中文摘要 iii 英文摘要 iv 目錄 v 圖目錄 vii 表目錄 ix 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第三節 研究方法與流程 3 第二章 文獻回顧 4 第一節 企業轉型策略 4 第二節 產品與技術組合分析 6 第三節 競爭策略 9 第四節 藍海策略與價值創造 14 第三章 動態隨機存取記憶體(DRAM)產業介紹 14 第一節 全球DRAM市場概況 14 第二節 全球DRAM主要競爭廠商概況 20 第三節 DRAM市場與產品趨勢分析 22 第四章 個案公司分析 30 第一節 南亞公司介紹 30 第二節 南亞公司面臨之產業變化 36 第三節 南亞公司之轉型策略 39 第四節 小結 46 第五章 結論與建議 48 第一節 研究結論 48 第二節 研究建議 50 參考文獻 51 | |
dc.language.iso | zh-TW | |
dc.title | DRAM產業廠商轉型之策略-南亞科技個案研究 | zh_TW |
dc.title | The Transition Strategy of DRAM Industry -
A Case Study of Nanya | en |
dc.type | Thesis | |
dc.date.schoolyear | 103-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳俊忠(Chun-Chung Chen) | |
dc.subject.keyword | 轉型策略,藍海策略,DRAM,利基市場, | zh_TW |
dc.subject.keyword | Transition strategy,blue ocean strategy,DRAM,niche market, | en |
dc.relation.page | 52 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2015-07-03 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業管理組 | zh_TW |
顯示於系所單位: | 國際企業管理組 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-104-1.pdf 目前未授權公開取用 | 6.85 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。