請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54336完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁崇雄(Chorng-Shyong Ong) | |
| dc.contributor.author | Ting-Chieh Chang | en |
| dc.contributor.author | 張庭介 | zh_TW |
| dc.date.accessioned | 2021-06-16T02:51:11Z | - |
| dc.date.available | 2020-01-01 | |
| dc.date.copyright | 2015-09-30 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-07-14 | |
| dc.identifier.citation | 中文參考文獻
[1] 邱皓政，結構方程模式:LISREL/SIMPLIS原理與應用二版，雙葉書廊，2011 [2] 邱顯貴&楊亨利 (2003). 線上購物網站值得消費者信任的因素之研究. 資訊社會研究, (5), 139-174. 網站參考文獻 [3] 2008台灣Web 100總排名，數位時代 2008,3月號 No.166 [4] 2014台灣網站100強總榜單，數位時代 2014,3月號 No.238 [5] 台灣經貿網「2014年美國電子商務展望更佳」http://seaport.taiwantrade.com.tw/CH/bizsearchdetail/69900/I?keyword0=%20%E5%B9%B4%E7%B7%9A 搜尋日期2015/1/1 [6] US Online Retail Forecast, 2010 To 2015 (2011) Forrester Research, Inc http://images.fedex.com/us/ecommerce/pdf/us_online_retail_forecast,_2010_to_2015.pdf 搜尋日期2015/1/1 [7] 掌握網購大戶：「白」「富」「高」的她 The Nielsen Company. http://www.nielsen.com/tw/zh/insights/reports/2014/taiwan-online-shopping-queens.html 搜尋日期2015/1/1 [8] 財團法人台灣網路資訊中心，2014台灣寬頻網路使用調查中文摘要，2014年 [9] 國家發展委員會，103年個人/家戶數位機會調查報告，2014年 英文參考文獻 [10] Ahmed, I., Shaukat, M. Z., Nawaz, M. M., Ahmed, N., & Usman, A. (2011). Determinants of the Satisfaction and Repurchase Intentions of Users of Short Messenger Services (SMAS): A Study in the Telecom Sector of Pakistan.International Journal of Management, 28(3). [11] Anderson, R. E., & Srinivasan, S. S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & marketing, 20(2), 123-138. [12] Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of retailing, 79(2), 77-95. [13] Ba, S., & Pavlou, P. A. (2002). Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS quarterly, 243-268 [14] Babin, B. J., & Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Journal of Business Research, 49(2), 91-99. [15] Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 644-656. [16] Babin, B. J., & Darden, W. R. (1995). Consumer self-regulation in a retail environment. Journal of Retailing, 71(1), 47-70. [17] Bearden, W. O., & Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports. Journal of marketing Research, 21-28. [18] Benjamin, R., & Wigand, R. (1995). Electronic markets and virtual value chains on the information superhighway. Sloan Management Review (Winter, 1995). [19] Bettman, J. R. (1979). Information processing theory of consumer choice. [20] Bhattacherjee, A. (2001). Understanding information systems continuance: an expectation-confirmation model. MIS quarterly, 351-370. [21] Bhattacherjee, A. (2002). Individual trust in online firms: Scale development and initial test. Journal of management information systems, 19(1), 211-242. [22] Bitner, M. J., & Hubbert, A. R. (1994). Encounter satisfaction versus overall satisfaction versus quality. Service quality: New directions in theory and practice, 72-94. [23] Blau, P. M. (1964). Exchange and power in social life. Transaction Publishers. [24] Bloch, P. H., & Bruce, G. D. (1984). Product involvement as leisure behavior.Advances in consumer research, 11(1), 197-202. [25] Bradach, J. L., & Eccles, R. G. (1989). Price, authority, and trust: From ideal types to plural forms. Annual review of sociology, 97-118. [26] Burke, R. R. (1997). Do you see what I see? The future of virtual shopping.Journal of the Academy of Marketing Science, 25(4), 352-360. [27] Burke, K. (1999). Creating a compelling online experience. Cat Age, 16, 109. [28] Cenfetelli, R., Benbasat, I., & Al-Natour, S. (2005). Information technology mediated customer service: A functional perspective. ICIS 2005 Proceedings, 58. [29] Chang, H. H., & Chen, S. W. (2008). The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator. Online Information Review, 32(6), 818-841. [30] Chang, S. C., Chou, P. Y., & Wen-Chien, L. (2013). Evaluation of satisfaction and repurchase intention in online food group-buying, using Taiwan as an example. British Food Journal, 116(1), 44-61. [31] Chang, M. K., Cheung, W., & Tang, M. (2013). Building trust online: Interactions among trust building mechanisms. Information & Management, 50(7), 439-445. [32] Chen, Y. T., & Chou, T. Y. (2012). Exploring the continuance intentions of consumers for B2C online shopping: Perspectives of fairness and trust. Online Information Review, 36(1), 104-125. [33] Chen, C.W. and Cheng, C.Y. (2012), “How online and offline behavior processes affect each other: customer behavior in a cyber-enhanced bookstore”, Quality & Quantity, Vol. 47 No. 5, pp. 1-17. [34] Chen, Z., Ling, K.C., Ying, G.X. and Meng, T.C. (2012), “Antecedents of online customer satisfaction in China”, International Business Management, Vol. 6 No. 2, pp. 168-175. [35] Chen, R. (2013). Member use of social networking sites—an empirical examination. Decision Support Systems, 54(3), 1219-1227. [36] Chiu, C. M., Lin, H. Y., Sun, S. Y., & Hsu, M. H. (2009). Understanding customers' loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory. Behaviour & Information Technology, 28(4), 347-360. [37] Chiu, C. M., Chang, C. C., Cheng, H. L., & Fang, Y. H. (2009). Determinants of customer repurchase intention in online shopping. Online information review,33(4), 761-784. [38] Chen, C. J., & Hung, S. W. (2010). To give or to receive? Factors influencing members’ knowledge sharing and community promotion in professional virtual communities. Information & Management, 47(4), 226-236. [39] Chiu, C. M., Hsu, M. H., Lai, H., & Chang, C. M. (2012). Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents. Decision Support Systems, 53(4), 835-845. [40] Churchill Jr, G. A., & Surprenant, C. (1982). An investigation into the determinants of customer satisfaction. Journal of marketing research, 491-504. [41] Cotte, J., Chowdhury, T. G., Ratneshwar, S., & Ricci, L. M. (2006). Pleasure or utility? Time planning style and web usage behaviors. Journal of Interactive Marketing, 20(1), 45-57. [42] Cropanzano, R., & Mitchell, M. S. (2005). Social exchange theory: An interdisciplinary review. Journal of management, 31(6), 874-900. [43] Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218. [44] Dagger, T. S., & O'Brien, T. K. (2010). Does experience matter?: Differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users. European Journal of Marketing, 44(9/10), 1528-1552. [45] Dasgupta, P. (1988). Making and Breaking Cooperative Relations. [46] Darden, W. R., & Reynolds, F. D. (1971). Shopping orientations and product usage rates. Journal of Marketing Research, 505-508 [47] Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13 (3), 319–340.. [48] Davis, F. D., Bagozzi, R. P., & Warshaw, P.R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22 (14), 1111–1132. [49] Deci, E., and Ryan, R. 1985. Intrinsic motivation and self-regulation in human behavior. New York: Plenum Press [50] Deng, Z., Lu, Y., Wei, K. K., & Zhang, J. (2010). Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International Journal of Information Management, 30(4), 289-300. [51] Deutsch, M. (1960). The effect of motivational orientation upon trust and suspicion. Human relations. [52] Dholakia, R. R., & Zhao, M. (2010). Effects of online store attributes on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 38(7), 482-496. [53] Doney, P. M., Cannon, J. P., & Mullen, M. R. (1998). Understanding the influence of national culture on the development of trust. Academy of management review, 23(3), 601-620. [54] Eggert, A., & Ulaga, W. (2002). Customer perceived value: a substitute for satisfaction in business markets?. Journal of Business & industrial marketing,17(2/3), 107-118. [55] Emerson, R. M. (1962). Power-dependence relations. American sociological review, 31-41. [56] Falk, P., & Campbell, C. (Eds.). (1997). The shopping experience (Vol. 52). Sage. [57] Fang, Y. H., Chiu, C. M., & Wang, E. T. (2011). Understanding customers' satisfaction and repurchase intentions: An integration of IS success model, trust, and justice. Internet Research, 21(4), 479-503. [58] Flavián, C., & Guinalíu, M. (2006). Consumer trust, perceived security and privacy policy: three basic elements of loyalty to a web site. Industrial Management & Data Systems, 106(5), 601-620. [59] Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. [60] Gallarza, M. G., & Saura, I. G. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour. Tourism management, 27(3), 437-452. [61] Gefen, D., & Straub, D. W. (2000). The relative importance of perceived ease of use in IS adoption: a study of e-commerce adoption. Journal of the Association for Information Systems, 1(1), 8. [62] Grewal, D., Iyer, G. R., Krishnan, R., & Sharma, A. (2003). The Internet and the price–value–loyalty chain. Journal of Business Research, 56(5), 391-398. [63] Griffin, M., Babin, B. J., & Modianos, D. (2000). Shopping values of Russian consumers: the impact of habituation in a developing economy. Journal of Retailing, 76(1), 33-52. [64] Gummerus, J., Liljander, V., Pura, M., & Van Riel, A. (2004). Customer loyalty to content-based web sites: the case of an online health-care service. Journal of services Marketing, 18(3), 175-186. [65] Gupta, S., & Kim, H. W. (2010). Value‐driven Internet shopping: The mental accounting theory perspective. Psychology & Marketing, 27(1), 13-35. [66] Ha, S., & Stoel, L. (2009). Consumer e-shopping acceptance: Antecedents in a technology acceptance model. Journal of Business Research, 62(5), 565-571. [67] Harris, L. C., & Goode, M. M. (2004). The four levels of loyalty and the pivotal role of trust: a study of online service dynamics. Journal of retailing, 80(2), 139-158. [68] Hartman, J. B., Shim, S., Barber, B., & O'Brien, M. (2006). Adolescents' utilitarian and hedonic Web consumption behavior: Hierarchical influence of personal values and innovativeness. Psychology & Marketing, 23(10), 813-839. [69] Henkel D, Houchaime N, Locatelli N, Singh S, Zeithaml VA, Bittner (2006). The Impact of Emerging WLANs on Incumbent Cellular Service Providers in the U.S. M.J. Services marketing, McGraw-Hill Singapore [70] Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: a general structural equation model. European journal of marketing, 37(11/12), 1762-1800. [71] Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002). Understanding relationship marketing outcomes an integration of relational benefits and relationship quality. Journal of service research, 4(3), 230-247. [72] Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. The Journal of Marketing, 92-101. [73] Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: conceptual foundations. The Journal of Marketing, 50-68. [74] Hong, I. B., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 31(5), 469-479. [75] Holbrook, M. B. (Ed.). (1999). Consumer value: a framework for analysis and research. Psychology Press. [76] Hong, S., Thong, J. Y., & Tam, K. Y. (2006). Understanding continued information technology usage behavior: A comparison of three models in the context of mobile internet. Decision Support Systems, 42(3), 1819-1834. [77] Homans, G. C. (1961). Social behavior: Its elementary forms. [78] Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of consumer research, 404-420. [79] Hsu, M. H., Chiu, C. M., & Ju, T. L. (2004). Determinants of continued use of the WWW: an integration of two theoretical models. Industrial management & data systems, 104(9), 766-775. [80] Jai, T. M. C., Burns, L. D., & King, N. J. (2013). The effect of behavioral tracking practices on consumers’ shopping evaluations and repurchase intention toward trusted online retailers. Computers in Human Behavior, 29(3), 901-909. [81] Jarvenpaa, S. L., & Todd, P. A. (1996). Consumer reactions to electronic shopping on the World Wide Web. International Journal of electronic commerce, 59-88. [82] Jiang, P., & Rosenbloom, B. (2005). Customer intention to return online: price perception, attribute-level performance, and satisfaction unfolding over time.European Journal of Marketing, 39(1/2), 150-174. [83] Jones, M. A., Reynolds, K. E., & Arnold, M. J. (2006). Hedonic and utilitarian shopping value: investigating differential effects on retail outcomes. Journal of Business Research, 59(9), 974-981. [84] Kankanhalli, A., Tan, B. C., & Wei, K. K. (2005). Contributing knowledge to electronic knowledge repositories: an empirical investigation. MIS quarterly, 113-143. [85] Kim, Y. K. (2002). Consumer value: an application to mall and Internet shopping. International Journal of Retail & Distribution Management, 30(12), 595-602. [86] Kim, H. W., Chan, H. C., & Chan, Y. P. (2007). A balanced thinking–feelings model of information systems continuance. International Journal of Human-Computer Studies, 65(6), 511-525. [87] Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision support systems, 44(2), 544-564. [88] Kim, J. U., Kim, W. J., & Park, S. C. (2010). Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping.Computers in human behavior, 26(5), 1208-1222. [89] Kim, S., & Eastin, M. S. (2011). Hedonic tendencies and the online consumer: an investigation of the online shopping process. Journal of Internet Commerce, 10(1), 68-90. [90] Kim, C., Galliers, R. D., Shin, N., Ryoo, J. H., & Kim, J. (2012). Factors influencing Internet shopping value and customer repurchase intention.Electronic Commerce Research and Applications, 11(4), 374-387. [91] Kolter, P. (2000), Marketing Management, Prentice Hall, Englewood Cliff, NJ [92] Kuo, Y. F., Wu, C. M., & Deng, W. J. (2009). The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in human behavior, 25(4), 887-896. [93] Kuan, H., Bock, G., and Vathanophas, V. Comparing the effects of website quality on customer initial purchase and continued purchase at e-commerce websites. Behavior and Information Technology, 27, 1, 2008, 3–16 [94] Lee, E. J., Uniremidy, C. A., & Overby, J. W. (2004). CREATING VALUE FOR ONLINF, SHOPPERS: IIMIPLICAT'IONS FOR SATISFACTION AND LOYALTY. [95] Lee, G. G., & Lin, H. F. (2005). Customer perceptions of e-service quality in online shopping. International Journal of Retail & Distribution Management,33(2), 161-176. [96] Lee, M. K., & Turban, E. (2001). A trust model for consumer internet shopping.International Journal of electronic commerce, 6, 75-92. [97] Lin, C. S., Wu, S., & Tsai, R. J. (2005). Integrating perceived playfulness into expectation-confirmation model for web portal context. Information & management, 42(5), 683-693. [98] Lin, H. H., & Wang, Y. S. (2006). An examination of the determinants of customer loyalty in mobile commerce contexts. Information & management,43(3), 271-282. [99] Mäenpää, K., Kanto, A., Kuusela, H., & Paul, P. (2006). More hedonic versus less hedonic consumption behaviour in advanced internet bank services.Journal of Financial Services Marketing, 11(1), 4-16. [100] Massey, A. P., Montoya-Weiss, M. M., & Holcom, K. (2001). Re-engineering the customer relationship: leveraging knowledge assets at IBM. Decision Support Systems, 32(2), 155-170. [101] Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆. Journal of retailing, 77(1), 39-56. [102] Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of management review, 20(3), 709-734. [103] Metzger, M. J. (2004). Privacy, trust, and disclosure: Exploring barriers to electronic commerce. Journal of Computer-Mediated Communication, 9(4). [104] McKnight, D. H., & Chervany, N. L. (2000). What is trust? A conceptual analysis and an interdisciplinary model. [105] McKnight, D. H., & Chervany, N. L. (2002). What trust means in e-commerce customer relationships: an interdisciplinary conceptual typology. International journal of electronic commerce, 6, 35-60. [106] Miller, N. G. (2000). Retail leasing in a web enabled world. Journal of Real Estate Portfolio Management, 6(2), 167-184. [107] Ming Zhou & Ding Tian (2010) An Integrated Model of Influential Antecedents of Online Shopping Initial Trust: Empirical Evidence in a Low-Trust Environment, Journal of International Consumer Marketing, 22:2, 147-167 [108] Mittal, V., Kumar, P., & Tsiros, M. (1999). Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption-system approach. The Journal of Marketing, 88-101. [109] Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. the journal of marketing, 20-38. [110] Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust. Journal of marketing research, 29(3), 314-328. [111] Mouakket, S., & Al-hawari, M. A. (2012). Examining the antecedents of e-loyalty intention in an online reservation environment. The Journal of High Technology Management Research, 23(1), 46-57. [112] Muse, L., Harris, S. G., Giles, W. F., & Feild, H. S. (2008). Work‐life benefits and positive organizational behavior: is there a connection?. Journal of Organizational Behavior, 29(2), 171-192. [113] Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of marketing research, 460-469. [114] Oliver, R. L., & DeSarbo, W. S. (1988). Response determinants in satisfaction judgments. Journal of consumer research, 495-507. [115] Oliver, R. L., & Swan, J. E. (1989). Consumer perceptions of interpersonal equity and satisfaction in transactions: a field survey approach. The Journal of Marketing, 21-35. [116] Oliver, R. L., Rust, R. T., & Varki, S. (1997). Customer delight: foundations, findings, and managerial insight. Journal of Retailing, 73(3), 311-336. [117] Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59(10), 1160-1166. [118] Park, C. H., & Kim, Y. G. (2003). Identifying key factors affecting consumer purchase behavior in an online shopping context. International Journal of Retail & Distribution Management, 31(1), 16-29. [119] Park, I., Cho, J., & Rao, H. R. (2012). The effect of pre-and post-service performance on consumer evaluation of online retailers. Decision Support Systems, 52(2), 415-426. [120] Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. International journal of electronic commerce, 7(3), 101-134. [121] Salam, A., Rao, R., & Pegels, C. (1998). An investigation of consumer-perceived risk on electronic commerce transactions: The role of institutional trust and economic incentive in a social exchange framework. AMCIS 1998 Proceedings, 114. [122] Sanchez-Garcı´a, I., Pieters, R., Zeelenberg, M. and Bigne´, E. (2012), “When satisfied consumers do not return: variety seeking’s effect on short- and long-term intentions”, Psychology and Marketing, Vol. 29 No. 1, pp. 15-24. [123] Shang, R., Chen, Y., and Shen, L. Extrinsic versus intrinsic motivations for consumers to shop on-line. Information & Management, 42, 3, 2005, 401–413. [124] Sherry Jr, J. F. (1990). A sociocultural analysis of a Midwestern American flea market. Journal of Consumer Research, 13-30. [125] Sheth, J. N. (1970). An investigation of relationships among evaluative beliefs, affect, behavioral intention and behavior (No. 7). Pennsylvania State University. [126] Sheth, J. N. (1981). An integrative theory of patronage preference and behavior. College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign. [127] Shiau, W. L., & Luo, M. M. (2012). Factors affecting online group buying intention and satisfaction: A social exchange theory perspective. Computers in Human Behavior, 28(6), 2431-2444. [128] Shin, J. I., Chung, K. H., Oh, J. S., & Lee, C. W. (2013). The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea. International Journal of Information Management, 33(3), 453-463. [129] Shun, C., & Yunjie, X. (2006). Effects of outcome, process and shopping enjoyment on online consumer behaviour. Electronic Commerce Research and Applications, 5(4), 272-281. [130] Siau, K., & Shen, Z. (2003). Building customer trust in mobile commerce.Communications of the ACM, 46(4), 91-94. [131] Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of marketing, 66(1), 15-37. [132] Sojung Kim & Matthew S. Eastin (2011) Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process, Journal of Internet Commerce, 10:1,68-90, [133] Sorce, P., Perotti, V., & Widrick, S. (2005). Attitude and age differences in online buying. International Journal of Retail & Distribution Management, 33(2), 122-132. [134] Smith, J. B., & Barclay, D. W. (1997). The effects of organizational differences and trust on the effectiveness of selling partner relationships. the Journal of Marketing, 3-21. [135] Strub, P. J., & Priest, T. B. (1976). Two patterns of establishing trust: the marijuana user. Sociological Focus, 9(4), 399-411. [136] Stoel, L., Wickliffe, V., & Lee, K. H. (2004). Attribute beliefs and spending as antecedents to shopping value. Journal of Business Research, 57(10), 1067-1073. [137] Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: an initial examination.Journal of retailing, 76(3), 309-322. [138] Teo, T. S. (2001). Demographic and motivation variables associated with Internet usage activities. Internet Research, 11(2), 125-137. [139] Tsai, H. T., & Huang, H. C. (2007). Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers. Information & Management,44(3), 231-239. [140] Thong, J. Y., Hong, S. J., & Tam, K. Y. (2006). The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64(9), 799-810. [141] To, P. L., Liao, C., & Lin, T. H. (2007). Shopping motivations on Internet: A study based on utilitarian and hedonic value. Technovation, 27(12), 774-787. [142] Turel, O., Serenko, A., & Bontis, N. (2007). User acceptance of wireless short messaging services: deconstructing perceived value. Information & Management, 44(1), 63-73. [143] Venkatesh, V., & Brown, S. A. (2001). A longitudinal investigation of personal computers in homes: adoption determinants and emerging challenges. MIS quarterly, 71-102. [144] Weiner, B. (1986). An attributional theory of motivation and emotion. New York: Springer-Verlag. [145] Westbrook, R. A. (1987). Product/consumption-based affective responses and postpurchase processes. Journal of marketing research, 258-270. [146] Whitener, E. M., Brodt, S. E., Korsgaard, M. A., & Werner, J. M. (1998). Managers as initiators of trust: An exchange relationship framework for understanding managerial trustworthy behavior. Academy of management review, 23(3), 513-530. [147] Wolfinbarger, M., & Gilly, M. C. (2001). Shopping online for freedom, control, and fun. California Management Review, 43(2), 34-55. [148] Yang, K. (2010). Determinants of US consumer mobile shopping service adoption: Implications for designing shopping services. Journal of Consumer Marketing,27(3), 260–270 [149] Young-Ybarra, C., & Wiersema, M. (1999). Strategic flexibility in information technology alliances: The influence of transaction cost economics and social exchange theory. Organization science, 10(4), 439-459. [150] Yi, Y. (1990). A critical review of consumer satisfaction. Review of marketing, 4(1), 68-123. [151] Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. the Journal of Marketing, 31-46. [152] Zhang, X., & Prybutok, V. R. (2005). A consumer perspective of e-service quality. Engineering Management, IEEE Transactions on, 52(4), 461-477. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54336 | - |
| dc.description.abstract | 本研究旨在探討電子商務中購物價值和信任對滿意度的影響，並且以社會交換理論為基礎和電子商務等領域的相關文獻，提出了一個整合性的模型來理解消費者的線上購物行為。從過去的文獻中，社會交換理論對於研究人類的行為是相當具有解釋力的，藉由成本效益的衡量來評估線上購物的交易關係。另外，購物價值和信任在電子商務的研究中是相當重要的概念，本研究將深入探討這兩個概念對消費者滿意度的影響，此外，由於信任是較為抽象的概念，因此本研究藉由信任的前置因子來加強對信任構念的分析。綜合以上，為了建構出一個整合性的研究模型來理解消費者的線上購物行為，本研究以社會交換理論的觀點來探討在電子商務中購物價值和信任是如何影響消費者滿意度。
本研究對象為台灣地區曾經有線上購物的使用者，一共回收了321份有效問卷，並且使用LISREL進行結構方程模式的路徑分析，結果顯示傾向支持本研究提出之假設。本研究歸納出兩項研究發現:(1)功利價值、享樂價值和信任對於滿意度皆有正向的顯著影響(2)能力和誠實對於信任皆有正向的顯著影響。最後，根據研究結果對學術以及實務界提出相關建議。 | zh_TW |
| dc.description.abstract | This research aims to examine the impact of shopping value and trust on satisfaction in E-commerce. Based on Social Exchange Theory and relevant literature in E-commerce , we proposed an integration model to comprehend consumer's online shopping behavior. Prior research indicated that Social Exchange Theory in researching human's behavior has great explanation. Online shopping's transaction relationship is assessed By evaluating cost-benefit. On the other side , shopping value and trust are very important concept in E-commerce research. Our research will go deep into to examine the impact of these two concept on consumer's satisfaction. In addition , due to trust is a more abstract conception. Our research will enhance the analysis of trust by discussing it's antecedents. In summary , in order to build an integration model to comprehend consumer's online shopping behavior. Our research based on Social Exchange Theory to explain that how shopping value and trust influence consumer satisfaction.
Our research subject is user with online shopping experience in Taiwan. Data analysis is conducted by LISREL using SEM in path analysis within 321 valid questionnaires returned. Result inclined to support our hypothesis. This study conclude two main results, including:(1)utilitarian value, hedonic value and trust have significant positive effects on satisfaction. (2) competence and integrity have significant positive effects on trust. In conclusion, based on research result we maked some relevant suggestion for academy and practice. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T02:51:11Z (GMT). No. of bitstreams: 1 ntu-104-R02725042-1.pdf: 1946417 bytes, checksum: 762c284ae32fca73d22d385730808f3c (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 致謝詞 . I
論文摘要. II THESIS ABSTRACT III 圖目錄 . VII 表目錄 . VIII 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第二章 文獻探討 5 第一節 社會交換理論 5 第二節 購物價值 8 2.2.1 功利價值 9 2.2.2 享樂價值 10 第三節 信任 11 第四節 滿意度 14 第五節 再購買意圖 16 第三章 研究方法 18 第一節 研究架構與研究假設 18 第二節 變項定義與衡量 23 第三節 研究抽樣與資料蒐集 27 第四節 資料研究方法 27 第四章 資料分析與研究結果 28 第一節 問卷前測 28 第二節 問卷回收及樣本結構分析 28 第三節 測量模式分析 32 4.3.1 信度衡量 32 4.3.2 效度衡量 33 第四節 結構模式分析 38 4.4.1 整體模型配適度的檢定 38 4.4.2 研究假設檢定 40 第五節 敘述統計量分析 43 第五章 結論與建議 49 第一節 研究結論 49 第二節 學術貢獻 51 第三節 實務意涵 52 第四節 研究限制與未來研究方向 53 參考文獻 55 附錄：問卷 65 | |
| dc.language.iso | zh-TW | |
| dc.title | 探討電子商務中購物價值和信任對滿意度的影響-以B2C電子商務平台為例 | zh_TW |
| dc.title | Examine the impact of shopping value and trust on satisfaction in E-commerce：An example of B2C E-commerce platform | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳玲玲(Ling-ling Wu),戴敏育(Min-Yuh Day) | |
| dc.subject.keyword | 電子商務,社會交換理論,功利價值,享樂價值,信任,滿意度,再購買意圖, | zh_TW |
| dc.subject.keyword | E-commerce,social exchang theory,utilitarian value,hedonic value,trust,satisfaction,repurchase intention, | en |
| dc.relation.page | 70 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-07-14 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 目前未授權公開取用 | 1.9 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。