翻轉早晨營運計劃書

YA-HSUAN CHIU; 邱雅萱

請用此 Handle URI 來引用此文件： http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54194

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DC 欄位	值	語言
dc.contributor.advisor	林修葳
dc.contributor.author	YA-HSUAN CHIU	en
dc.contributor.author	邱雅萱	zh_TW
dc.date.accessioned	2021-06-16T02:44:07Z	-
dc.date.available	2025-07-20
dc.date.copyright	2015-07-24
dc.date.issued	2015
dc.date.submitted	2015-07-20
dc.identifier.citation	1. http://dmz9.moea.gov.tw/GMWeb/common/CommonQuery.aspx 2. http://www.businessweekly.com.tw/KIndepArticle.aspx?id=20620 3. http://www.consumers.org.tw/attachfile/20150402120047352.pdf 4. http://www.ettoday.net/news/20150302/472586.htm 5. http://www.tcfa.org.tw/asp/left_main.asp?act=anndetail&sn=9185429&class=2 6. http://www.twtrend.com/upload/shares/a_14152452710.pdf 7. http://www.foodmanufacture.co.uk/Ingredients/Top-food-trends-for-2015 8. http://www.unileverfoodsolutions.tw/who-we-are/news?request=download&id=1216&mb=41437&media=raw
dc.identifier.uri	http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54194	-
dc.description.abstract	This business plan illustrates an all-natural breakfast chain restaurant, OATS HOUSE. By using all-natural and organic ingredients when the price is comparable and preparing the food fresh every day, social enterprise aims to serve busy urban people, including white-collar workers, students, families, and elders. As the business grows, increasing the number of locations in major cities in order to provide nutritious breakfast for more people is the OATS HOUSE goal. The social mission of OATS HOUSE is to share its profits in support of underprivileged children in rural area. Just like the OATS HOUSE slogan: Love it and Share it! We are OATS HOUSE and we represent the future of breakfast restaurant industry in Taiwan.	en
dc.description.provenance	Made available in DSpace on 2021-06-16T02:44:07Z (GMT). No. of bitstreams: 1 ntu-104-R02749023-1.pdf: 3464876 bytes, checksum: aeb6d091f95132fb117a907a35fc5d60 (MD5) Previous issue date: 2015	en
dc.description.tableofcontents	1.0 Executive Summary................2 1.1Objectives ................4 1.2 Mission and Vision ................7 1.3 Keys to Success ................8 2.0 Company Summary ................10 2.1 Social Business Model ................10 2.2 Start-up Summary ................11 3.0 Market Analysis Summary ................13 3.1 Competition Analysis – Five Forces Analysis ................14 3.2 Driving Forces ................17 3.3 Competitive Position of Major Companies ................19 3.4 Competitor Analysis ................20 3.5 Strategic Groups ................24 3.6 Key Success Factors and Summary ................25 4.0 Services and Core Technology ................26 5.0 Strategy & Implementation Summary ................35 5.1 Marketing Strategy ................35 5.1.1 Promotion Strategy ................36 5.2 Sales Strategy ................40 5.3 Pricing Strategy ................44 5.4 Sales Forecast ................45 5.5 Staging and Expansion Strategy ................46 5.6 Milestones ................47 6.0 Management Summary ................49 6.1 Organizational Structure ................50 6.2 Be Your Own Boss Program ................53 7.0 Financial Plan ................54 7.1 Primary Assumption .................54 7.2 Break-even Analysis ................55 7.3 NPV and IRR ................57 8.0 Social Return Performance Measurement and Plan ................59 9.0 References .................62
dc.language.iso	en
dc.subject	自覺資本主義	zh_TW
dc.subject	公平交易生態體系	zh_TW
dc.subject	營養健康食物	zh_TW
dc.subject	社會企業	zh_TW
dc.subject	自覺資本主義	zh_TW
dc.subject	連鎖早餐	zh_TW
dc.subject	連鎖早餐	zh_TW
dc.subject	社會企業	zh_TW
dc.subject	公平交易生態體系	zh_TW
dc.subject	營養健康食物	zh_TW
dc.subject	Fair-trade ecosystem	en
dc.subject	Conscious capitalism	en
dc.subject	Fair-trade ecosystem	en
dc.subject	Nutritious food	en
dc.subject	Social business	en
dc.subject	Breakfast chain restaurant	en
dc.subject	Nutritious food	en
dc.subject	Conscious capitalism	en
dc.subject	Breakfast chain restaurant	en
dc.subject	Social business	en
dc.title	翻轉早晨營運計劃書	zh_TW
dc.title	OATS HOUSE Breakfast Business Plan	en
dc.type	Thesis
dc.date.schoolyear	103-2
dc.description.degree	碩士
dc.contributor.oralexamcommittee	黃俊堯,陳俊忠
dc.subject.keyword	連鎖早餐,社會企業,營養健康食物,公平交易生態體系,自覺資本主義,	zh_TW
dc.subject.keyword	Breakfast chain restaurant,Social business,Nutritious food,Fair-trade ecosystem,Conscious capitalism,	en
dc.relation.page	69
dc.rights.note	有償授權
dc.date.accepted	2015-07-20
dc.contributor.author-college	管理學院	zh_TW
dc.contributor.author-dept	企業管理碩士專班	zh_TW
顯示於系所單位：	管理學院企業管理專班(Global MBA)

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