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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 洪一薰 | |
dc.contributor.author | Yu-Chieh Chien | en |
dc.contributor.author | 簡又捷 | zh_TW |
dc.date.accessioned | 2021-06-16T02:33:08Z | - |
dc.date.available | 2020-07-30 | |
dc.date.copyright | 2015-07-30 | |
dc.date.issued | 2015 | |
dc.date.submitted | 2015-07-28 | |
dc.identifier.citation | Buellingen, F., and Woerter, M. (2004). Development perspectives, firm strategies and applications in mobile commerce. Journal of Business Research, 57(12), 1402-1408.
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/53909 | - |
dc.description.abstract | 本研究針對電信產業中手持式裝置製造商及提供電信服務的電信商進行手機補貼之議題研究,手機補貼模式經常造成手機市場的過度消費。本研究提出符合現實概念的模型去描述現況且提出收益分享模型以改善過度消費的問題,研究結果顯示在製造商與電信商之間以加值服務作為收益共享的收益分享模型可以在不損及製造商利潤情況下,減緩手持式裝置市場的過度消費。 | zh_TW |
dc.description.provenance | Made available in DSpace on 2021-06-16T02:33:08Z (GMT). No. of bitstreams: 1 ntu-104-R02546030-1.pdf: 1073398 bytes, checksum: eec6b944b9646d80e46a1d684ec180e6 (MD5) Previous issue date: 2015 | en |
dc.description.tableofcontents | 目錄
摘要 i Abstract ii 圖目錄 v 表目錄 vi 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 3 第二章 文獻探討 5 2.1 手持式產業發展之相關文獻 5 2.2 電信服務商發展及其商業模式之相關文獻 6 2.3 電信產業供應鏈契約設計之相關文獻 8 2.4 手機補貼策略之相關文獻 10 第三章 單次補貼與收益分享模型 12 3.1 單次補貼模型 12 3.1.1 需求函數推導 13 3.1.2 單次補貼模型建構與求解 15 3.2 收益分享模型 18 3.2.1 需求函數推導 19 3.2.2 收益分享模型建構與求解 21 第四章 模型比較及敏感度分析 25 4.1 數值分析之參數設定 25 4.2 單次補貼與收益分享模型比較 26 4.2.1 需求量比較 26 4.2.2 利潤比較 27 4.2.3 調整補貼差額之高低資費可行解區域 28 4.2.4 調整收益分享比例之高低資費可行解區域 30 4.3 單次補貼模型敏感度分析 33 4.3.1 高資費月租對需求及利潤之敏感度分析 33 4.3.2 低資費月租對需求及利潤之敏感度分析 35 4.3.3 補貼對需求及利潤之敏感度分析 38 第五章 結論與未來研究方向 41 參考文獻 42 | |
dc.language.iso | zh-TW | |
dc.title | 考慮綠色永續下手持式裝置之銷售補貼策略研究 | zh_TW |
dc.title | Sales-subsidy Strategy of Mobile Devices under a Green Sustainable Policy | en |
dc.type | Thesis | |
dc.date.schoolyear | 103-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 黃奎隆,余峻瑜,蘇哲平 | |
dc.subject.keyword | 手機補貼,收益分享,過度消費, | zh_TW |
dc.subject.keyword | mobile device subsidy,revenue sharing,overconsumption, | en |
dc.relation.page | 44 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2015-07-29 | |
dc.contributor.author-college | 工學院 | zh_TW |
dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
顯示於系所單位: | 工業工程學研究所 |
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