請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/53907
標題: | 消費者行為理論於綠色設計生產之誘因機制研究 Incentive Mechanism for Green Design with Consideration of Consumer Behaviors |
作者: | Bo-Han Chi 紀博瀚 |
指導教授: | 洪一薰 |
關鍵字: | 機制設計,綠色設計,賽局理論,行為理論,實驗經濟, incentive mechanism,green design,game theory,behavioral operations management,experimental economics, |
出版年 : | 2015 |
學位: | 碩士 |
摘要: | We propose an incentive mechanism to increase the demand quantities of green products and present two Stackelberg models to describe two different policy instruments, i.e. a condition that the government compensates green firms with subsidy fees and a condition that the government compensates green customers with subsidy fees. Moreover, we consider two probability distributions of customers’ taste parameters in each model. We examine the results of two models with two different probability distributions to find a suitable model to predict actual demand quantities in our experiment.
In the subsidy-to-customer condition, customers buying green products, called green customers, receive subsidy fees from the government. We add a behavioral parameter for non-green customers to describe a loss that they do not receive subsidy fees like green customers. In addition, we conduct a validation experiment to show that the model with the behavioral parameter captures the behaviors of customers. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/53907 |
全文授權: | 有償授權 |
顯示於系所單位: | 工業工程學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-104-1.pdf 目前未授權公開取用 | 968.38 kB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。