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| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 謝明慧 | |
| dc.contributor.author | Sung-Yuan Liu | en |
| dc.contributor.author | 劉松原 | zh_TW |
| dc.date.accessioned | 2021-06-16T02:32:46Z | - |
| dc.date.available | 2015-08-05 | |
| dc.date.copyright | 2015-08-05 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-07-29 | |
| dc.identifier.citation | 中文資料
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Vargo (Eds.), The service dominant logic of marketing. dialog, debate, and directions. (pp. 365–380) New York: M.E. Sharpe. 37.Shostack, G. L. (1987). Service positioning through structural change. Journal of Marketing, 51(January), 34–43. 38.Skarp, F., & Gadde, L. (2008). Problem solving in the upgrading of product offerings — A case study from the steel industry. Industrial Marketing Management, 37(6),725–737. 39.Slater, S. F., & Narver, J. C. (1994). Market orientation, customer value, and superior performance. Business Horizons, 37(2), 22–28. 40.Tuli, K. R., Kohli, A. K., & Bharadwaj, S. G. (2007). Rethinking customer solutions: From product bundles to relational processes. Journal of Marketing, 71(3), 1–17. 41.Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(January), 1–17. 42.Vargo, S. L., & Lusch, R. F. (2008). From goods to service(s): Divergences and convergences of logics. 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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/53897 | - |
| dc.description.abstract | 在目前的經濟背景之下，傳統的商品質主導邏輯已經無法詮釋現代商業環境的變化或指導企業的策略制訂。企業必須在全新的服務主導邏輯的指引下與其顧客或伙伴進行價值共創，才能獲得持續的競爭優勢。
所以，本研究透過質性研討的個案研究法，深入探究運動鞋品牌商、製鞋廠和鞋材廠共同開發的功能性鞋材Duroflex H-1500和 G-1205的過程。從服務主導邏輯的觀點分析這三方在共同研發過程中的互動，探討出共創價值的成功要素。 本研究的結果顯示，各企業投入(或掌握)的資源、相關訊息透明度和利潤分享的公平性是影響此共創模式成敗的最關鍵因素。 | zh_TW |
| dc.description.abstract | Under the contemporary economic environment, traditional good-dominate logic is no longer able to explain the change of business style or guide the strategy for corporate. Therefore, in order to be competitive in the future, corporates have to shift to the new service-dominate logic which will lead to value co-creation.
This study deeply explores the operation of co-creation among sports shoe brand, shoe manufacture and shoe material producer on two novelle shoe material, Duroflex H-1500 and G-1205, by using qualitative case study. Through analyzing the interaction among these three parties by the theory of service-dominant logic to clarify the factors which affecting the outcome of co-creation and the satisfaction of individual to the collaborative relation. The result of this study indicates that the resources held, information clarity and equality of benefit-sharing is the key factors, lead to the success of co-creation. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T02:32:46Z (GMT). No. of bitstreams: 1 ntu-104-P01746013-1.pdf: 827451 bytes, checksum: f2dc7d5a8cabf951d7c47f963ee66a84 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 口試委員會審定書……i
誌謝……ii 中文摘要......iii 英文摘要......iv 目錄......vi 圖目錄......viii 表目錄......ix 第一章 緒論......1 第一節 研究背景......1 第二節 研究動機與目的......1 第二章 文獻探討......4 第一節 共創價值......4 第二節 服務主導邏輯......9 第三章 研究方法......15 第一節 研究方法選擇......15 第二節 個案研究法......16 第三節 研究資料蒐集與研究架構......17 第四章 個案敘述......20 第一節 產業背景......20 4.1.1台灣鞋業概況......20 4.1.2台灣運動鞋鞋材產業......22 第二節 運動鞋新產品的開發流程......23 第三節 運動鞋品牌商/鞋廠/鞋材廠的合作利害關係......24 4.3.1品牌商與鞋廠的關係......26 4.3.2品牌商與鞋材廠的關係......26 4.3.3鞋廠與鞋材廠間的關係......29 第四節 個案公司的新產品開發權責部門......29 4.4.1 美商耐吉運動用品公司產品新創部門(Department of Innovation)和新型材料研發中心(Advanced Materials Research Center)......30 4.4.2寶成工業股份有限公司Nike開發中心......30 4.4.3駿業股份有限公司......31 第五節 本研究中新產品開發專案選取......31 第五章 個案分析......34 第一節 成功的共同開發案的過程和結果(專案Duroflex H-1500） ......34 第二節 失敗的共同開發案的過程和結果(專案Duroflex G-1205） ......37 第三節 二個案的對照分析......40 第六章 研究結論與建議......42 第一節 研究結論......42 第二節 研究貢獻與限制......43 6.2.1 研究貢獻......43 6.2.2 研究限制......44 第三節 後續研究建議......44 參考文獻......45 中文資料......45 英文資料......46 附錄......51 附錄一、 專案研究的訪談指引......51 附錄二、 世界主要運動鞋品牌概況......53 Nike......53 Adidas......56 Skechers......57 Puma......58 Asics......59 附錄三、 寶成工業股份有限公司介紹......60 附錄四、 運動鞋底材料簡介及未來主要研發方向......63 附錄五、 專案產品說明......67 | |
| dc.language.iso | zh-TW | |
| dc.subject | 利潤分享 | zh_TW |
| dc.subject | 服務主導邏輯 | zh_TW |
| dc.subject | 共創價值 | zh_TW |
| dc.subject | 功能性鞋材 | zh_TW |
| dc.subject | 共同研發 | zh_TW |
| dc.subject | value co-creation | en |
| dc.subject | benefit-sharing | en |
| dc.subject | co-innovation | en |
| dc.subject | shoe material | en |
| dc.subject | service- dominate logic | en |
| dc.title | 從服務主導邏輯觀點探討共創價值-以運動鞋品牌商、製鞋廠和鞋材廠的合作開發案為例 | zh_TW |
| dc.title | Exploring the Value Co-creation with Service-dominant Perspective:The Case of sports shoe brand, shoe manufacture and shoe material producer | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳俊忠,郭佳瑋 | |
| dc.subject.keyword | 服務主導邏輯,共創價值,功能性鞋材,共同研發,利潤分享, | zh_TW |
| dc.subject.keyword | service- dominate logic,value co-creation,shoe material,co-innovation,benefit-sharing, | en |
| dc.relation.page | 71 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-07-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業管理組 | zh_TW |
| Appears in Collections: | 國際企業管理組 | |
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| ntu-104-1.pdf Restricted Access | 808.06 kB | Adobe PDF |
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