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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭瑞祥(Ruey-Shan Guo) | |
| dc.contributor.author | Yu-Mi Liu | en |
| dc.contributor.author | 劉又蜜 | zh_TW |
| dc.date.accessioned | 2021-05-15T17:56:03Z | - |
| dc.date.available | 2020-07-03 | |
| dc.date.available | 2021-05-15T17:56:03Z | - |
| dc.date.copyright | 2014-09-03 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-07-04 | |
| dc.identifier.citation | Amit, R., & Schoemaker. (1993). Strategic Assets and Organizational Rent. Strategic Management Journal, 14, 33-46.
Ansoff, H. I., & McDonnell, E. (1990). Implanting Strategic Management: Prentice Hall. Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of manegement, 17(1), 99-120. Bierly, P. E., & Chakrabarti, A. K. (1996). Technological Learning, Strategic Flexibility, and New Product Development in the Pharmaceutical Industry. IEEE Transactions on Engineering Management, 43, 368-380. Chamberlin, E. (1933). The theory of monopolistic competition. Collis, D. J. (1991). A Resource-Based Analysis of Global Competition : The Case of the Bearings Industry. Strategic Management Journal, 12, 49-68. Collis, D. J., & Montgomery, C. A. (1995). Competing on Resources : Strategy in the 1990's. Harvard Business Review, 73(4), 110-135. David J. Teece, G. P., AMY SHUEN. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509-533. Eisenhardt, K., & Martin, J. (2000). Dynamic Capabilities: What Are They? . Strategic Management Journal, 21(Special Issue), 1105-1121. Eisenhardt, K. M. (1989). Building theories from Case Study Research. Acadamy of Management Review, 14, 532-550. Grant, R. M. (1991). The Resource-based Theory of Competitive: Implications for Strategy Formulation California Management Review, 33(3), 114-135. Helfat, C. E., & Peteraf, M. A. (2003). The Dynamic Resource-based View: Capability lifecycles. Journal of Marketing, 59(April), 1-15. Leonard-Barton, D. (1995). Well springs of knowledge. Harvard business school press. Luo, Y. (2000). Dynamic Capabilities in International Expansion. Journal of World Business, 35(4), 355-378. Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Porter, M. E. (1996). What Is Strategy? Harvard Business Review, 21. Prahalad, C. K., & Hamel, G. (1990). The core competence of corporation. Harvard Business Review, 68(3), 79-91. Sanchez, R. (2004). Understanding competence-based management: Identifying and managing five modes of competence. Journal of Business Research, 57(5), 518-532. Teece, D. J., Pisano, G., & Shuen, A. (1994). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509-533. Wererfelf, B. (1984). A Resource-Based View of the Firm. Strategic Management Journal(5), 171-180. 王國雄. (2010). 敢拚．能賺．愛玩：王品，從細節中發現天使: 遠流. 吳思華. (1994a). 策略九說-第六說：互賴說(上). 世界經理文摘, 91, 94-102. 吳思華. (1994b). 策略九說-第六說：互賴說(下). 世界經理文摘, 92, 76-87. 李吉仁. (2002). 能耐基礎成長策略. 前瞻管理新知與實務研討會. 邱至聖. (2009). 滾動吧，品牌! : 天下文化. 高端訓. (2012). WOW! 多品牌成就王品. 戴勝益. (2013). 戴勝益 十座大山 十大決策: 經濟日報. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/5328 | - |
| dc.description.abstract | 王品集團成立於1993年，為現今台灣第一大餐飲集團，今年營業額更高達149億新台幣。然而相較於台灣市場的穩定成長，其在大陸之事業群自2003年上海展店以來發展將近十年，其營業額也僅佔集團之21%，顯現其在中國之事業成長速度不如預期。面對此新進市場之轉型與挑戰，王品集團也透過在調整自身策略定位後將內外部資源予以整合，期望為集團帶來新一波成長動能。
本研究主要觀察環境、策略以及執行三大層面之互動以分析其成長動能。在此研究中發現王品集團在發展的二十年間主要透過外部環境驅動，重新調整公司整體的策略定位後調整其內外部資源的運作以利策略的執行，進而形成其動態能力。 | zh_TW |
| dc.description.abstract | Established in 1993, Wowprime is now the biggest food and beverage empire in Taiwan. The sales revenue of Wowprime achieved NT$14.9 billion in 2013. But instead of the rapid growth as experienced in Taiwan, Wowprime’s business in China is growing at a rate far slower than expected. The proportion of sales revenue in China is only about 20% of Wowprime’s total sales revenue. Struggling in the gigantic emerging Chinese market, Wowprime is still adjusting its strategy, related resources and capabilities.
This study is aimed to analyze the dynamic capabilities of Wowprime from three different aspects: environment, strategy and execution (including building resources and capabilities). This research found out that the key driver of Wowprime is the ability to adapt to its environment and thus adjusted its resulting strategies and dynamic capabilities. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-15T17:56:03Z (GMT). No. of bitstreams: 1 ntu-103-R01741017-1.pdf: 2261276 bytes, checksum: af74a985fab2954a39eee1a79e2ea3ba (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | 目錄
誌謝 i 中文摘要 ii ABSTRACT iii 目 錄 iv 圖目錄 vi 表目錄 vii 第一章: 緒論 1 1.1. 研究背景與動機 1 1.2. 研究目的 2 1.3. 研究方法 2 1.4. 研究架構 4 第二章: 文獻回顧 5 2.1. 餐飲服務業定義 5 2.2. 連鎖餐飲企業展店策略: 直營與加盟 6 2.3. 企業競爭優勢: 資源基礎觀點、能耐基礎觀點與動態能力觀點 7 第三章: 產業環境分析 18 3.1. 產業特性 18 3.2. 餐飲業環境分析: 台灣 19 3.3. 餐飲業環境變化: 中國 25 3.4. 產業經營挑戰 34 第四章: 個案研究 35 4.1. 個案介紹 35 4.2. 王品集團事業成長 56 第五章 個案分析 87 5.1. 各階段策略系統活動圖分析 87 5.2. 事業成長概念模型─3P構面 91 第六章 結論 102 6.1. 總結: 王品集團四階段事業成長 102 6.2. 管理意涵與研究建議 104 參考文獻 106 | |
| dc.language.iso | zh-TW | |
| dc.title | 動態能力演化─以王品集團進軍中國市場之轉型與挑戰為例 | zh_TW |
| dc.title | A Study on the Dynamic Capabilities Evolution:
the Case of WowPrime | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 陳忠仁(Chung-Jen Chen) | |
| dc.contributor.oralexamcommittee | 陳俊忠(Chun-Chung Chen),吳學良(Hsueh-Liang Wu) | |
| dc.subject.keyword | 競爭優勢,動態能力,策略定位,市場進入,王品集團, | zh_TW |
| dc.subject.keyword | Dynamic capability,Strategic position,Dynamic capability,Market Entry,Wowprime, | en |
| dc.relation.page | 107 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2014-07-07 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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