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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 雷立芬(Li-Fen Lei) | |
| dc.contributor.author | Pei-Yi Ni | en |
| dc.contributor.author | 倪貝宜 | zh_TW |
| dc.date.accessioned | 2021-06-15T16:15:42Z | - |
| dc.date.available | 2018-09-04 | |
| dc.date.copyright | 2015-09-04 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-08-17 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/52470 | - |
| dc.description.abstract | 隨著網際網路的風行，也為各企業開了一扇全新的行銷之門。越來越多企業開始發展電子商務，使企業可以透過網路將產品行銷推廣到全球各地，不再受地形限制，而企業網站即是電子商務的門面，也是消費者線上購物時衡量的依據之一。本研究以臺灣食品產業21家食品上市企業為研究對象，首先建立評估企業網站的模式，進而以資料包絡分析法（Data Envelopment Analysis）以及Tobit迴歸探討企業網站內容對企業經營效率的影響。
本研究將網站評估將分成三大部分：網站功能、網站視覺設計以及網站排名等，評估各家官網內容的差異。在網站內容評比方面，統一企業網站在網站功能與網站視覺設計的得分分別得到第1名與第7名的好表現，福懋油在網站視覺設計則是第1名，聯華在網站功能與網站視覺設計的得分分別是第6名與第4名，天仁在網站視覺設計則是第3名的好表現。 經過資料包絡分析法實證，本研究發現2012年與2013年，統一、福懋油、聯華以及天仁連續兩年皆為有效率，總效率值為1。其中最後透過Tobit迴歸分析發現網站功能與網站視覺設計越高分者，企業經營效率越高。本研究最後歸納食品公司企業網站的設計內容趨勢，建議食品業者能參考並改進企業網站以更發揮電子商務的功能並且創造更多業務，以提升經營效率。 | zh_TW |
| dc.description.abstract | With its popularity, the Internet has opened a brand new door to the world of marketing. More and more companies began to develop e-commerce, allowing products to be promoted to each corner for this world without the constraint of geography. The websites of the company thus serve as the facade of its e-commerce as well as the bases of evaluation during online consumerism.
The subjects of this research study include twenty-one listed Taiwanese food companies. The study observes how the company’s websites impact their operating efficiency by establish an assessment model to evaluate each website. The assessment of the websites constitutes three elements: 1) Function of the website, 2. Visual design of the website, and 3. Ranking of the website. Then the data envelopment analysis is used to measure the operating efficiency in 2012 and 2013. Finally, the Tobit regression test is employed to measure how website content impacts the operating efficiency in 2013. The data envelopment analysis allows the study to show that, in 2012 and 2013, companies such as Uni-President, Formosa Oilseed, Lien Hua, and ten Ren exhibit efficient operations. Among all companies, the elements of Function and Visual design for the website of Uni-President were ranked respectively as No. 1 and No. 7; the element of Visual design for the website of Formosa Oilseed was ranked No. 1; the elements of Function and Visual design for website Lien Hua were ranked respectively as No.6 and No. 4. The element of Visual Design for website of Ten ren was ranked No. 3. Finally, through the Tobit regression analysis, the study concludes that the elements of Function and Visual design have positive impacts on the company’s operating efficiency | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T16:15:42Z (GMT). No. of bitstreams: 1 ntu-104-R02627008-1.pdf: 5973951 bytes, checksum: 1570d42a7aab7b90a08ededacf490827 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 目錄
謝辭 I 摘要 II ABSTRACT III 圖目錄 V 表目錄 VI 第壹章、緒論 1 第一節、研究背景與動機 1 第二節、研究目的 4 第貳章、電子商務與網站評比方法 6 第一節、電子商務定義與發展 6 第二節、網站評估方法 10 第參章、我國食品產業與上市食品公司官網內容分析 21 第一節、我國食品產業現況 21 第二節、上市食品企業主要業務與網站 23 第三節、網站內容分析 25 第肆章、實證方法 54 第一節、資料包落分析法 54 第二節、Tobit模型 64 第伍章、實證結果與討論 65 第一節、實證資料與效率估計 65 第二節、網站內容對效率的影響 70 第陸章、結論 74 參考文獻 78 | |
| dc.language.iso | zh-TW | |
| dc.subject | 資料包絡分析法 | zh_TW |
| dc.subject | 食品產業 | zh_TW |
| dc.subject | Tobit迴歸 | zh_TW |
| dc.subject | 經營效率 | zh_TW |
| dc.subject | 網站評估 | zh_TW |
| dc.subject | Food industry | en |
| dc.subject | website assessment | en |
| dc.subject | operating efficiency | en |
| dc.subject | DEA | en |
| dc.subject | Tobit regression | en |
| dc.title | 企業網站對經營效率之影響：以臺灣上市食品公司為例 | zh_TW |
| dc.title | The Impact Of Company Websites On operating efficiency Performance -- Using Twenty-One Listed Taiwanese Food Companies as Example | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 方文昌(Wen-Chang Fang),許安琪(An-Chi Hsu) | |
| dc.subject.keyword | 食品產業,網站評估,經營效率,資料包絡分析法,Tobit迴歸, | zh_TW |
| dc.subject.keyword | Food industry,website assessment,operating efficiency,DEA,Tobit regression, | en |
| dc.relation.page | 81 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-08-17 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
| 顯示於系所單位： | 農業經濟學系 | |
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