請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51193完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳學良(Hsueh-Liang Wu) | |
| dc.contributor.author | Wonkil Choi | en |
| dc.contributor.author | 崔源佶 | zh_TW |
| dc.date.accessioned | 2021-06-15T13:27:09Z | - |
| dc.date.available | 2016-03-08 | |
| dc.date.copyright | 2016-03-08 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-02-17 | |
| dc.identifier.citation | AKI. (2015, 10 28). SNS users by age in Korea. Retrieved from welcome to architect MKT: http://blog.naver.com/a_rchitect_t/
Changsenghyuk. (2013, 05 20). Comparison of residence style among different countries. Retrieved from Maeilkyungjae: www.mkeconomy.com Choiinchul. (2015, 10 03). New trend of DIY. Retrieved from economy21: www.economy21.co.kr Hongchunwook. (2015, 08 06). Korean household income level. Retrieved from Dr.Hong blog: http://www.blog.naver.com/hong8706 Jengyukyung. (2013). Korean population sensus. Seoul: Statistics Korea. Kimsengchul. (2014). BOK turns dovish. Seoul: Nomura securities. Kimsuhyun. (2012). Korean craft industry analysis. Seoul: Korean craft industry promotion foundation. Namsunghyun. (2014). Home decoration in stock market. Seoul: Hengkook securities. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51193 | - |
| dc.description.abstract | 現今的人們動輒探索使生活便利的方法 他們認為便利可以節省費用或是可以少花一些心力. 讓流程變簡單也是一種方法. 想要擁有便利生活,人們致力於各種新嘗試. 努力發展新的技術是其中一種方法, 而許多的公司團體把發展新技術做為未來的商業導向.
事實上,這些嘗試己經使得人們在很多時侯亨受到生活的便利. 然而, 當他們長時間處於便利中時還是有感到不便之處, 例如在計劃如何裝飾房子時. 韓國的室內設計消費者在計劃如何裝潢房子時要忍受著各種不便. 第一,他們得去各種不同的地方尋找所需要的資訊.再來對他們來說,把各種不同的選項整合在一起是有困難的, 而且這還會產生昂貴的費用. 最可怕的部份就是,這些努還不一定能保證結果能令人滿意 這個事業計劃就是要解決室內設計消費者的問題,讓生活能更加便利. 這個公司提供了顧客網路平台. 此網路平台包含了居家裝潢的綜合資訊,如 經驗 技術 產品以及專業等等,在韓國的消費者使用此服務之後將會節省很多的費用也可免去很多麻煩. | zh_TW |
| dc.description.abstract | Today people tend to seek for convenience in their life, and they believe the convenience can be achieved by saving costs or efforts consumed. Simplifying a process also can be one of solution.
To live convenient life, people are trying various attempts. Endeavors to develop new technology can be said to be one of kind, and many business entities are setting this as a business direction to be pursued in the future. Actually these attempts have enabled people to enjoy convenience in many moments of life. However, they still face some moments when they long for convenience, for example when planning for home decoration. The interior consumers in South Korea have endured inconvenience while planning for their interior projects. They have to spend excessive efforts into visiting multiple sites to collect necessary reference information. In addition to it, it was difficult for them to compare various options due to lack of chances for comparison, and it led them to excessive high cost. The worst part is that these efforts couldn’t necessarily guarantee the results they want. This business plan addresses proposed solution to help interior consumers’ life be more convenient. The company provides online platform for consumers who plan interior projects. The platform includes comprehensive information of home decoration such as experiences, know-how, products and professionals. By using the servies, the interior consumers in South Korea will be able to decorate their living places as per their taste with saved efforts and saved costs. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T13:27:09Z (GMT). No. of bitstreams: 1 ntu-105-R02749043-1.pdf: 2408065 bytes, checksum: a293a6d6c8a21bcb80a39a77a4926810 (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | 1. Executive Summary 1
2. Market environment analysis 5 2.1 Industry analysis 5 2.2 Market segmentation 6 2.3 Market forecast 9 3. Current challenges and Proposed Solution 12 4. Value proposition 17 5. Company Summary 22 6. (Namsunghyun, 2014)Business Model 24 7. Services 30 7.1 Service Overview 30 7.2 Service Functions and Contents 31 8. Competitor analysis 40 8.1 Current Market participants 40 8.2 SWOT analysis 41 9. Marketing plan 43 9.1 Marketing strategy 44 9.2 Pricing 45 9.3 Promotion 46 10. Business operation plan 47 10.1 Preparation phase 47 10.2 Operation phase 49 11. Financial plan 52 12. Sensitivity analysis 57 13. References 63 | |
| dc.language.iso | en | |
| dc.subject | 室內設計 | zh_TW |
| dc.subject | 事業計劃 | zh_TW |
| dc.subject | 室內設計 | zh_TW |
| dc.subject | 事業計劃 | zh_TW |
| dc.subject | business plan | en |
| dc.subject | interior | en |
| dc.subject | business plan | en |
| dc.subject | interior | en |
| dc.title | 室內設計網路平台事業計劃 | zh_TW |
| dc.title | Business plan for DIY interior online platform | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 鮑慧文(HW Pao),史習安(HA Shih) | |
| dc.subject.keyword | 室內設計,事業計劃, | zh_TW |
| dc.subject.keyword | interior,business plan, | en |
| dc.relation.page | 63 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2016-02-17 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位: | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-105-1.pdf 未授權公開取用 | 2.35 MB | Adobe PDF |
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