手機零組件B2B線上平台商業計劃書

Abstract

Max International is an online B2B platform for mobile phone components. In just the past ten years, the smart phone has already become an integral part of our lives, and the quantity of smart phones sold is increasing every year accordingly. For example, in the year 2015, global total production of smart phone has exceeded 1,400 million units. One smart phone contains more than 1,000 components inside, from major components such as display panels to minor ones such as cables and screws. In this competitive smart phone industry, there are hundreds of smart phone makers and thousands of smart phone component makers which means countless transactions occurring between these two groups. Max International’s business model is based on these transactions. It’s an online platform to match these groups based on a comprehensive customer database. Once buyers and sellers find each other, Max International also provides follow-up service for development and delivery during mass production., Our service is very valuable and useful for those small and medium sized mobile component makers without global network capabilities. In order to provide these services, we will establish global branches in major Asian cities, since most major smart phone makers and mobile components manufacturers are located in Asia. Moreover, highly trained technicians and sales team members will orchestrate the entire business operation to achieve a seamless process. Sales revenue is derived from commissions based on the transaction amount. The total cost, including variable costs and fixed costs as well as initial investment cost, will be covered by the profit from the first year of operation. Max International will define the target segment based on the company size and the importance of components, and then roll out active marketing plans based on priority. For marketing efficiency, each year we will have different target segments, and each quarter we will have target growth rates. Based on this financial plan, we can make short-term profit-loss projections (first 8 quarters), and a long-term profit-loss projection (first 5 years). Out of this research, we will check the feasibility and the financial stability of this plan.