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DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | (Carol Hsu) | |
dc.contributor.author | Mingu Jung | en |
dc.contributor.author | 鄭旻九 | zh_TW |
dc.date.accessioned | 2021-06-15T13:25:02Z | - |
dc.date.available | 2016-07-06 | |
dc.date.copyright | 2016-07-06 | |
dc.date.issued | 2016 | |
dc.date.submitted | 2016-06-03 | |
dc.identifier.citation | 1) 'All Phone Manufacturers.' Phone Arena. N.p., n.d. Web. 16 Mar. 2016.
2) 'Billions Served (In Secret): How Their Mobile Supply Chains Give Apple and Samsung an Edge.' Endeavour Partners. N.p., 18 Apr. 2014. Web. 16 Mar. 2016. 3) 'Billions Served (In Secret): How Their Mobile Supply Chains Give Apple and Samsung an Edge.' Endeavour Partners. N.p., 18 Apr. 2014. Web. 16 Mar. 2016. 4) 'World's First Mobile Phone Was Made By Motorola in 1973, Priced $4000.' Dazeinfo. N.p., 11 Apr. 2014. Web. 16 Mar. 2016. 5) Rep. no. 262950. N.p.: n.p., 2015. Statista. Web. 1 Apr. 2016. 6) 'Difference Between Smartphones And Feature Phones - The Gadget Square.' The Gadget Square. N.p., 12 Nov. 2012. Web. 16 Mar. 2016. 7) Rep. no. 262950. N.p.: n.p., 2015. Statista. Web. 1 Apr. 2016. 8) Rep. no. 271496. N.p.: n.p., 2016. Statista. Web. 1 Apr. 2016. 9) 'Camera Shortage Is Reason for HTC One Delays.' TechRadar. N.p., n.d. Web. 16 Mar. 2016. 10) 'China's Shanzhai (山寨) Culture - Origin, Shanzhai Products, and Implications.' China's Shanzhai (山寨) Culture - Origin, Shanzhai Products, and Implications. N.p., n.d. Web. 16 Mar. 2016. 11) 'Apple IPhone 6S Plus Costs $236 to Manufacture – Teardown.' KitGuru RSS. N.p., 30 Sept. 2015. Web. 16 Mar. 2016. 12) 'CSTN & TFT LCD Modules.' CSTN & TFT LCD Modules. N.p., n.d. Web. 16 Mar. 2016. 13) 'OLED-TV|Displays|Beleuchtung Infos Vom Experten.' OLEDat InfosNews OLEDTv Displays. N.p., n.d. Web. 25 Mar. 2016. 14) 'All Phone Manufacturers.' Phone Arena. N.p., n.d. Web. 16 Mar. 2016. 15) 'Samsung 16GB Micro SD Class 6 (Mobile Phone & Tablet) Memory Card.' Samsung UK. N.p., n.d. Web. 16 Apr. 2016. 16) http://www.partron.co.kr/2013/business_06.php 63 17) 'News Release.' Renesas Electronics Introduces New Third Generation USB 3.0 Host Controllers with Industry-Leading Transfer Speed and Low... N.p., n.d. Web. 16 Apr. 2016. 18) 'Samsung Is Now a Top Mobile Chipset Maker behind Qualcomm, Apple and MediaTek.' - HardwareZone.com.sg. N.p., n.d. Web. 16 Apr. 2016. 19) Rep. no. 244563. N.p.: n.p., 2012. Statista. Web. 1 Apr. 2016. 20) 'Samsung Galaxy S5 Teardown.' Samsung Galaxy S5 Teardown. N.p., n.d. Web. 16 Apr. 2016. 21) 'Reliable Exporters: Find Them and Meet Them.' Manufacturers & Suppliers Directory. N.p., n.d. Web. 16 Apr. 2016. 22) 'Find Quality Wholesalers, Suppliers, Manufacturers, Buyers and Products from Our Award-Winning International Trade Site. Wholesale Products from China Wholesalers at Aliexpress.com.' Aliexpress. N.p., n.d. Web. 16 Apr. 2016. 23) 'What Is Vendor Managed Inventory (VMI)? Definition and Meaning.' BusinessDictionary.com. N.p., n.d. Web. 16 Apr. 2016. 24) 'S. Korea’s Factory Levels Worst since Financial Crisis and January Industrial Data All Turn Negative - Pulse by Maeil Business News Korea.' S. Korea’s Factory Levels Worst since Financial Crisis and January Industrial Data All Turn Negative - Pulse by Maeil Business News Korea. N.p., n.d. Web. 16 Apr. 2016. 25) 'Who Supplies Apple? (It's Not Just China): An Interactive Map.' ChinaFile. N.p., 14 Feb. 2013. Web. 16 Apr. 2016. 26) 'Supplier List.' Hall-Effect Sensors (2006): 211-17. Web. 1 May 2016. 27) Rep. no. 271539. N.p.: n.p., 2015. Statista. Web. 1 May. 2016. 28) Rep. no. 274774. N.p.: n.p., 2015. Statista. Web. 5 May. 2016. 29) Rep. no. 470018. N.p.: n.p., 2015. Statista. Web. 10 May. 2016 30) 'AUO.' AUO. N.p., n.d. Web. 16 Apr. 2016. 31) 'Supply Chain World.' Supply Chain World. N.p., n.d. Web. 25 Apr. 2016. 32) 'S. Korea’s Factory Levels Worst since Financial Crisis and January Industrial Data All Turn Negative - Pulse by Maeil Business News Korea.' S. Korea’s Factory Levels Worst since Financial Crisis | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51091 | - |
dc.description.abstract | Max International is an online B2B platform for mobile phone components. In just the past ten years, the smart phone has already become an integral part of our lives, and the quantity of smart phones sold is increasing every year accordingly. For example, in the year 2015, global total production of smart phone has exceeded 1,400 million units. One smart phone contains more than 1,000 components inside, from major components such as display panels to minor ones such as cables and screws. In this competitive smart phone industry, there are hundreds of smart phone makers and thousands of smart phone component makers which means countless transactions occurring between these two groups.
Max International’s business model is based on these transactions. It’s an online platform to match these groups based on a comprehensive customer database. Once buyers and sellers find each other, Max International also provides follow-up service for development and delivery during mass production., Our service is very valuable and useful for those small and medium sized mobile component makers without global network capabilities. In order to provide these services, we will establish global branches in major Asian cities, since most major smart phone makers and mobile components manufacturers are located in Asia. Moreover, highly trained technicians and sales team members will orchestrate the entire business operation to achieve a seamless process. Sales revenue is derived from commissions based on the transaction amount. The total cost, including variable costs and fixed costs as well as initial investment cost, will be covered by the profit from the first year of operation. Max International will define the target segment based on the company size and the importance of components, and then roll out active marketing plans based on priority. For marketing efficiency, each year we will have different target segments, and each quarter we will have target growth rates. Based on this financial plan, we can make short-term profit-loss projections (first 8 quarters), and a long-term profit-loss projection (first 5 years). Out of this research, we will check the feasibility and the financial stability of this plan. | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T13:25:02Z (GMT). No. of bitstreams: 1 ntu-105-R03749051-1.pdf: 2186086 bytes, checksum: 68dde6baec81dcb913f32372b17fa178 (MD5) Previous issue date: 2016 | en |
dc.description.tableofcontents | Table of Contents
1 Executive Summary……………………………………………………………………………………………………………………………………6 2 Company Background……………………………………………………………………………………………………………………………….7 2.1 General Information…………………………………………………………………………………………………………………….…7 2.2 Purpose of Business Plan………………………………………………………………………………………………………………..9 2.3 Mission Statement………………………………………………………………………………………………………………………10 2.4 Objectives………………………………………………………………………………………………………………………………10 3 Market Analysis………………………………………………………………………………………………………………………………………11 3.1 Mobile Phone Market Analysis……………………………………………………………………………………………….……11 3.1.1 Mobile phone maker classification……………………………………………….………………………………..14 3.2 Mobile Phone Components Market Analysis…………………………………………………………………………………16 3.2.1 Major Mobile Components Manufacturers……………………………………………………………………..17 3.2.1.1 Display Panels……………………………….……………………………………………………………………17 3.2.1.2 Touch Screen Panels……………………………………………………………………………………………18 3.2.1.3 Memory Chip-sets…………………………………………………………….………………………………..20 3.2.1.4 Camera Modules……………………………………………………………….……………………………….21 3.2.1.5 Wireless Communication Chip-sets………………………………………………………………………22 3.2.1.6 Application Processors………………………………………………..………………………………………23 3.3 Market Size Estimation………………………………………………………………………………………………….……………..25 3.4 Competitor Analysis…………………………………………………………………………………………………………………...28 4 Business Model……………………………………………………………………………………………………………………………………….32 4.1 Product and Service……………………………………………………………………………………………………………………..32 4.1.1 Service Description……………………………………………………………………………………………………………...32 4.1.2 Service Flow………………………………………………………………………………………………………………………..33 4.1.3 Online B2B Platform Service Scope…………………………………………………………………………………35 4.2 Business Model Canvas…………………………………………………………………………………………………………….…37 4.2.1 Customer Segment………………………………………………………………………………………………………………37 4.2.2 Value Proposition………………………………………………………………………………………………………………..38 5 4.2.2.1 For Vendors…………………………………………………………………………………………………….…38 4.2.2.2 For Buyers…………………………………………………………………………………………………………38 4.2.3 Customer Relationship…………………………………………………………………………………………………………39 4.2.4 Channels………………………………………………………………………………………..………………………………….…40 4.2.5 Revenue Stream………………………………………………………………………………………………………………..40 4.2.6 Key Partners…………………………………………………………………………………………………………………………40 4.2.7 Key Activities………………………………………………………………………………………………………………..…41 4.2.8 Key Resources……………………………………………………………………………………………………………………...41 4.2.9 Cost Structure…………………………………………………………………………………………………………………..….41 4.3 SWOT Analysis…………………………………………………………………………………………………………………………..…42 4.3.1 Strength……………………………………………………………………………………………………………………………….42 4.3.2 Weakness…………………………………………………………………………………………………………………………….43 4.3.3 Opportunity………………………………………………………………………………………………………………………….43 4.3.4 Threat………………………………………………………………………………………………………………………………….44 5 Operation Plan……………………………………………………………………………………………………………………………………..…45 5.1 Organization Chart……………………………………………………………………………………………………………………….45 5.2 Company Ownership………………………………………………………………………………………………………………….…47 5.3 Marketing Strategy……………………………………………………………………………………………………………………..48 5.3.1 Market Segmentation……………………………………………………………………………………………………...48 5.3.2 Target Market Segmentation Priorities…………………………………………………………………………………50 6 Financial Plan…………………………………………………………………………………………………………………………………….……52 6.1 Sales Projection…………………………………………………………………………………………………………………………….52 6.1.1 First 8 Quarters Sales Projection………………………………………………………………………………………..…52 6.1.2 Five-Year Sales Projection…………………………………………………………………………………………………55 6.2 Cost Analysis………………………………………………………………………………………………………………………………..56 6.3 Profit-Loss Projection……………………………………………………………………………………………………………………59 6.4 Exit Strategy………………………………………………………………………………………………………………………………..60 7 Conclusion……………………………………………………………………………………………………………………………………………..61 8 References…………………………………………………………………………………………………………………………………………….62 9 Appendix…………………………………………………………………………………………………………………………………………………65 | |
dc.language.iso | en | |
dc.title | 手機零組件B2B線上平台商業計劃書 | zh_TW |
dc.title | Online B2B platform for mobile phone components
Business Plan | en |
dc.type | Thesis | |
dc.date.schoolyear | 104-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | (Audrey Hsu),(Chia-Wei Kuo,) | |
dc.subject.keyword | 手機,零組件,線上,平台, | zh_TW |
dc.subject.keyword | Online,platform,mobile phone,components, | en |
dc.relation.page | 72 | |
dc.identifier.doi | 10.6342/NTU201600278 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2016-06-04 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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