請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51070完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林修葳(Hsiou Wei Lin) | |
| dc.contributor.author | Steven Chen | en |
| dc.contributor.author | 陳彥升 | zh_TW |
| dc.date.accessioned | 2021-06-15T13:24:42Z | - |
| dc.date.available | 2016-07-06 | |
| dc.date.copyright | 2016-07-06 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-06-14 | |
| dc.identifier.citation | Accountingformanagement.org. Break-even Analysis with multiple products.
Retrieved April 26, 2016 from http://www.accountingformanagement.org/break-even-analysis-with-multiple-products/ Airbnb.com. Retrieved March 23, 2016 from Airbnb.com American Chamber of Commerce Taipei. July 16, 2015. Taiwan Hotels Channel Tourism Surge. Retrieved from http://topics.amcham.com.tw/2015/07/taiwan-hotels-channel-tourism-surge/ American Chamber of Commerce Taipei. October 28, 2015. Taiwan Tourism Industry: Coming of Age. Retrieved from http://topics.amcham.com.tw/2015/10/taiwans-tourism-industry-coming-of-age/ Central News Agency. June 18, 2013. Taiwan calls for greater number of nonstop cross-strait flights. The China Post. Retrieved from http://www.chinapost.com.tw/taiwan/china-taiwan-relations/2013/06/18/381464/Taiwan-calls.htm China Post. June 18, 2006. Taiwan calls for greater number of nonstop cross-strait flights. Retrieved from http://www.chinapost.com.tw/taiwan/china-taiwan-relations/2013/06/18/381464/Taiwan-calls.htm Department of Economic Development of Taipei City Government. Taipei City Government Loans for Youth Entrepreneurs. Retrieved February 2, 2016 from http://english.doed.gov.taipei/ct.asp?xItem=69181922&ctNode=69843&mp=105002. Hostels.com. February 22, 2016. Hostels in Taipei, Taiwan. Retrieved from http://www.hostels.com/taipei/taiwan?location=Taipei%2C+Taiwan&dateFrom=2016-03-02&dateTo=2016-03-06&guestCount=2&groupType=&#propertyTypes=HOSTEL Hostelworld. Best hostels in the world. Retrieved from http://www.hostelworld.com/hoscars-2015 Investopia. Porter’s Five Forces. Retrieved from (http://www.investopedia.com/terms/p/porter.asp) Invest in Taiwan. Relevant Laws and Regulations. Department of Investment Services, Ministry of Economic Affairs, R.O.C. Retrieved from http://investtaiwan.nat.gov.tw/eng/show.jsp?ID=16&MID=2 Joyner, Jeffrey. What is the Average Marketing and Average Advertising Budget for a Company? Houston Chronicle. Retrieved from http://smallbusiness.chron.com/average-marketing-advertising-budget-company-30993.html Kerry Herman and Sunil Gupta. February 9, 2011. TripAdvisor. Harvard Business School Publishing edition 9-511-004. Retrieved from http://www.uib.cat/depart/deeweb/pdi/acm/arxius/intermediacio_tfg/trip%20advisor.pdf Rong Li Fang. Do you need to spend big bucks for renovation? IDnews. Retrieved February 1, 2016 from http://www.idns.com.tw/index.php?action=article_detail&ntype=4&cid=35&id=247. Setup my Hotel. Fixed and Variable Costs in Hotels. Retrieved June 2, 2016 from http://setupmyhotel.com/train-my-hotel-staff/front-office-training/187-fixed-cost-and-variable-cost-in-hotels.html Taiwan Today, July 10, 2014. Taiwan inbound tourism revenue hits US$12.3 billion. Retrieved from http://taiwantoday.tw/ct.asp?xItem=219541&ctNode=2183 Taiwan Tourism Bureau, 2014 Annual Survey Report on Visitors Expenditure and Trends in Taiwan. Retrieved from http://admin.taiwan.net.tw/statistics/market_en.aspx?no=16 Taiwan SMEG. Other Regulations. March 13, 2016. Retrieved from http://www.smeg.org.tw/english/regulations/maximum.htm Tourism Bureau, M.O.T.C Republic of China (Taiwan), Visitor Statistics for December, 2015. Retrieved from http://admin.taiwan.net.tw/statistics/release_d_en.aspx?no=7&d=6268 Trochut, Alex. 2016. East and West. Retrieved from http://www.debutart.com/illustration/alex-trochut/coca-cola-east-meets-west#/illustration-portfolio World Travel and Tourism Council. Travel and Tourism Economic Impact 2016 Taiwan. May 16, 2016. Retrieved from http://www.wttc.org/-/media/files/reports/economic%20impact%20research/countries%202016/taiwan2016.pdf Xinhua News Agency. February 20, 2016. Taiwan tourism revenue grows quickly on peaceful cross-straits relations. China Daily News. Retrieved from http://www.chinadaily.com.cn/china/2016-02/20/content_23564398.htm | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51070 | - |
| dc.description.abstract | The business plan, “East Meets West” Hostel is a feasibility study to see the possibilities of and the supporting measures for opening a three-story, 180-ping hostel with a restaurant in Shilin District, Taipei. With statistics from the Taiwan Tourism Bureau that show significant growth in inbound tourism, I saw an opportunity in opening a business aiming at providing accommodations. As the hotel market is already saturated, I decided to focus on the hostel market. Hostels are becoming more popular among young adults and seen as a more appealing option than hotels due to its social aspects. The hostel is tailored towards foreign backpackers willing to pay a little more for a better experience. In this business plan, I start by analyzing the Taiwan tourism industry, and compare Hostels vs. Hotels. Next, I introduce the hostel features and room pricing. Further on, I analyze the hostel market developing a competitor analysis and propose a marketing plan. Then, I examine operations and the financial plan to estimate how much profit can be potentially made in running the hostel. Finally, looking at risks and possible future business opportunities. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T13:24:42Z (GMT). No. of bitstreams: 1 ntu-105-R03749037-1.pdf: 2008549 bytes, checksum: 0691b7c2a46caf0ea998588859840b1a (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | Table of Contents
1. Introduction 1 1.1 Executive Summary 1 1.2 Background 1 1.3 Hotels vs. Hostels 11 1.4 Company Description 15 1.5 Mission Statement 16 2. Products and Services 17 2.1 Rooms and Facilities 17 2.2 Purchases and Rentals 20 2.3 Room Pricing 21 2.4 Hostel 22 3. Market Analysis 24 3.1 Porter’s Five Forces 24 3.2 Market Size 26 3.3 Target Market 28 3.4 Business Model Canvass 29 3.5 Competitor Analysis 32 3.6 Brand Differentiation 38 4. Marketing Plan 40 4.1 Objectives 40 4.2 Product, Price, Place, Promotion 40 5. Operations 44 5.1 Staff 45 5.2 Safety and Regulations 46 6. Financial Plan 47 6.1 Budget 47 6.2 Funding 50 6.3 Sales Forecast 51 6.4 Pro Forma Income Statement 54 6.5 Pro Forma Cash Flow Statement 56 6.6 Break-even Analysis 58 6.7 Payback Period 62 6.8 Milestones 62 6.9 Risks 63 6.10 Future Plans 64 7. References 65 | |
| dc.language.iso | en | |
| dc.subject | 背包客 | zh_TW |
| dc.subject | 民宿 | zh_TW |
| dc.subject | 餐廳 | zh_TW |
| dc.subject | 旅館 | zh_TW |
| dc.subject | 民宿 | zh_TW |
| dc.subject | 旅館 | zh_TW |
| dc.subject | 餐廳 | zh_TW |
| dc.subject | 背包客 | zh_TW |
| dc.subject | Hotels | en |
| dc.subject | Hostel | en |
| dc.subject | Hotels | en |
| dc.subject | Accommodations | en |
| dc.subject | Business Plan | en |
| dc.subject | Hostel | en |
| dc.subject | Accommodations | en |
| dc.subject | Business Plan | en |
| dc.title | 在台北開設國際友誼特色旅館規劃 | zh_TW |
| dc.title | Starting up a Successful Hostel in Taipei | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 李顯峰(Hsien Feng Lee),劉美纓(Mei Ying Liu) | |
| dc.subject.keyword | 旅館,餐廳,背包客,民宿, | zh_TW |
| dc.subject.keyword | Hostel,Hotels,Accommodations,Business Plan, | en |
| dc.relation.page | 66 | |
| dc.identifier.doi | 10.6342/NTU201600329 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2016-06-14 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-105-1.pdf 未授權公開取用 | 1.96 MB | Adobe PDF |
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