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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/50456完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(SENG-CHO CHOU) | |
| dc.contributor.author | Erick Chang | en |
| dc.contributor.author | 張國威 | zh_TW |
| dc.date.accessioned | 2021-06-15T12:41:30Z | - |
| dc.date.available | 2017-08-24 | |
| dc.date.copyright | 2016-08-24 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-07-27 | |
| dc.identifier.citation | Reference:
1. Michael Porter (1985) best-seller, Competitive Advantage: Creating and Sustaining Superior Performance. 2. 'Decision Support Tools: Porter's Value Chain'. Cambridge University: Institute for Manufacturing (IfM). 3. Tse-Ming Tsai, Chia-Chun Shih, Jay Stu, and Wen-Nan Wang, Beyond Web-log: Transform Blog into Personal Expertise and Social Network via myFOAF Support 4. Cone Communications and Echo Research (May 2013) 5. Chenan Xia, Article - McKinsey Quarterly - February 2016, Cross-border e-commerce is luring Chinese shoppers 6. CIW Team, July 7, 2016, Chinese cross-border online shopping insights 2016 7. Lee & Turban, 2001,”A trust model for consumer Internet shopping,” International Journal of Electronic Commerce, Volume 6(1), pp. 75-91. 8. 資策會FIND, 鄭仁富 , 翁逸姝 (2015/11/18) 臺灣民眾線上購物經驗 9. 資策會FIND, 毛志方 (2014/12/25)電子商務解決方案-Hunglead 10. 資策會MIC。2014。兩岸電商平臺競合形勢展望研究。2014版。台北：財團法人資訊工業策進會 11. 柯育菁（2008），線上拍賣之關係連結、關係品質與顧客忠誠度之關聯研究，國立交通大學經營管理研究所未出版碩士論文，新竹市。 12. 柳慧珍（譯）（2004）。Gary P. Schneider著。電子商務。台北市：湯姆生。 13. 張嘉伶、李育璇。2014。創新流程，電商跨境大作戰。《數位時代》第246期。Available at: http://www.bnext.com.tw/article/view/id/34328. Accessed 12 June 2015. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/50456 | - |
| dc.description.abstract | Under the emergence of new communication technology, namely – internet and social media , cross border e-commerce has become the new business model for many. Along with those development trends of industry, innovation in e-commerce has increased dramatically. The business model has been designed for a diverse range of areas with different types of revenue streams to support its day to day operation. MyBFF.com with its platform, blogger referral shopping guide and big data search for the trendy hot items may be revolutionary for the future market. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T12:41:30Z (GMT). No. of bitstreams: 1 ntu-105-R02749025-1.pdf: 2707770 bytes, checksum: bd93a1ab195cd978348167b2e21d7dc2 (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | 1.0 EXECUTIVE SUMMARY 6
1.1 TARGET CUSTOMER: 8 1.2 CUSTOMER PAIN POINT - LEARN TO RECOGNIZE THESE PAIN POINTS BY ASKING QUESTIONS AND LISTENING TO MARKET ECHO: 10 1.3 BUSINESS STRATEGY – FROM SUPPLY TO CREATE DEMAND: 10 2.0 COMPANY SUMMARY 12 2.2 START-UP SUMMARY 13 2.3 COMPANY LOCATIONS AND FACILITIES 14 3.0 COMPANY OVERVIEW 15 3.1 SERVICE AND PROFIT MODEL 15 3.2 CUSTOMIZED SELF LABEL PRODUCTS 18 3.3 SERVICES AND PROFIT MODEL VS OTHERS 19 3.4 TECHNOLOGY 20 3.5 ANALYSIS BY VALUE CHAIN 22 3.6 ADVANTAGE IN AREAS OF PROFESSIONAL 26 3.7 GIVING BACK TO COMMUNITY 27 4.0 MARKET ANALYSIS SUMMARY 28 4.1 MARKET SEGMENTATION 29 4.2 SERVICE BUSINESS ANALYSIS – MAIN COMPETITORS 31 5.0 STRATEGY AND IMPLEMENTATION SUMMARY 34 5.1 MARKETING STRATEGY 34 5.1.1 PRICING STRATEGY 35 5.1.2 PROMOTION STRATEGY 35 5.2 SALES STRATEGY 35 5.3 MOCK DRAFT FOR WEB SITE 37 6.0 MANAGEMENT SUMMARY 38 6.1 MANAGEMENT STRUCTURE 38 6.2 MANAGEMENT TEAM 40 6.3 MANAGEMENT TEAM GAPS 40 6.4 PERSONNEL PLAN 41 7.0 FINANCIAL PLAN 43 7.1 IMPORTANT ASSUMPTIONS 43 7.2 INCOME BREAK DOWN & GROWTH RATE 44 7.3 POB & PRODUCT PRICE TABLE 46 7.4 GROWING PLAN BY PROJECT PHASE 47 7.5 PROJECTED PROFIT AND LOSS 48 7.6 BREAK-EVEN ANALYSIS 49 7.7 FUNDING SOUGHT AND EXIT STRATEGY 50 REFERENCE: 51 APPENDIX: 52 | |
| dc.language.iso | en | |
| dc.title | "MyBFF.com,網路平台,電子刊物,通路創新運用與跨境電商之集成與應用" | zh_TW |
| dc.title | MyBFF.com, Platform, E-magazine, Channel, and Cross-border e-commerce All in One | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝冠雄(HSIEH,KUAN-HSIUNG),陳鴻基(HONG_GEN CHEN) | |
| dc.subject.keyword | MyBFF,電子刊物,網路平,跨境電商, | zh_TW |
| dc.subject.keyword | MyBFF,E-magazine,Platform,Cross-border e-commerce, | en |
| dc.relation.page | 77 | |
| dc.identifier.doi | 10.6342/NTU201601119 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2016-07-27 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-105-1.pdf 目前未授權公開取用 | 2.64 MB | Adobe PDF |
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