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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48473完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Arthur Heng | en |
| dc.contributor.author | 邢增耀 | zh_TW |
| dc.date.accessioned | 2021-06-15T06:58:15Z | - |
| dc.date.available | 2011-02-20 | |
| dc.date.copyright | 2011-02-20 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-01-27 | |
| dc.identifier.citation | 1. Andersen Consulting & Purdue University (1999). Policy Framework for Interpreting Risk in eCommerce Security
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ISACA (2010). Top Five Social Media Risks for Business. ISACA website http://www.isaca.org 37. Jackson Lewis (2010). Whitepaper on Social Media Use by Employees. Retrieved December 1, 2010, from http://www.workplaceprivacyreport.com/2010/03/articles/social-networking-1/whitepaper-on-social-media-use-by-employees 38. Jaffee J. (n.d). Tim McIntyre's response to Domino's. Retrieved December 1, 2010, from http://www.flipthefunnelnow.com/tim-mcintyres-response-to-dominos/ 39. Kichatov, Mihajlovski (2010). Social Media as a Promotional Tool - a Comparison between Political Parties and Companies 40. Kim C. (2010). How To Operationalize Social Media – Cisco Style. Retrieved December 1, 2010, from http://cindykimblog.wordpress.com/2010/09/14/how-to-operationalize-social-media-cisco-style 41. Kodak (2010). Social media tips. Retrieved December 1, 2010, from http://www.kodak.com/US/en/corp/ourCompany/index.jhtml?CID=go&idhbx=followus 42. KPMG (2001). 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Retrieved December 1, 2010, from http://windmillnetworking.com/2010/08/19/why-your-company-needs-a-social-media-policy-and-14-corporate-social-media-policy-examples/ 60. Solis B. & JESS3 (2010). The Conversation Prism. Retrieved December 1, 2010, from http://www.theconversationprism.com 61. Sowetan (2010). Online antics are no joke. Retrieved December 1, 2010, from http://www.sowetanlive.co.za/incoming/2010/08/03/online-antics-are-no-joke 62. The Institute of Internal Auditors (n.d). Applying COSO's Enterprise Risk Management Integrated Framework. Retrieved December 1, 2010, from http://www.theiia.org/guidance/additional-resources/coso-related-resources 63. University of Pretoria (2010). Policy life cycle summary 64. Wong J. (2009). Drafting Trouble-Free Social Media Policies. Retrieved December 1, 2010, from http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202431410095 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48473 | - |
| dc.description.abstract | Social media is certainly the talk of the day; the popularity of social media has grown exponentially in the past five years. As an easily accessible, real time updated and ever present form of communication, opinions delivered through this channel can have near instantaneous effects on anything and anyone, since word of mouth has never travelled nor scaled this quickly compared to any other traditional mediums in history. As such, many businesses have turned to social media as a cost effective means to market their business and spread their brand’s message. Businesses however need to be wary of the potential negative effects that social media could bring to the reputation of the organization. To this end, companies need to understand that how to manage social media risks.
However, there is little academic research carried out which examines how exactly businesses can manage social media risks, in terms of a framework or methodology. This research paper thus seeks to delve into the establishment of a viable framework for social media risk management, in an attempt to provide proper guidance and understanding to companies on the processes involved in the mitigation of social media risks. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T06:58:15Z (GMT). No. of bitstreams: 1 ntu-100-R98749052-1.pdf: 2178035 bytes, checksum: 9b86a6c7215483f2426f6c5742542a11 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | Chapter 1: Introduction 1
1.1 Background and Motivation 1 1.2 Research Purpose and Problem Statement 5 1.3 Organization of the Paper 6 Chapter 2: Literature Review 7 2.1 What Is Social Media? 7 2.1.1 Social Media vs. Social Networking 12 2.2 Social Media in Business 12 2.2.1 Paradigm Shift in Communication 13 2.2.2 Understanding the Business Objectives for Social Media Usage 16 2.2.3 Substantial Investment in Social Media Use 19 2.3 The Risks of Social Media for Business 23 2.4 Examples of Social Media Disasters 29 2.5 Addressing The Risks of Social Media for Business 31 2.6 How Can A Social Media Policy Help? 33 2.7 Slow Implementation of Social Media Policies 36 2.8 Business Model for Information Security (BMIS) 40 2.8.1 Structure of the BMIS Model 40 2.9 Policy Framework for Interpreting Risk in E-Commerce Security (PFIRES) 45 2.9.1 The PFIRES Life Cycle 46 2.9.2 PFIRES Phases and Sub-steps 47 2.10 ISO 31000:2009 Risk Management Principles & Guidelines 51 2.10.1 Introduction to ISO 31000 52 2.10.2 Stages of the ISO 31000 Framework 53 2.11 COSO Enterprise Risk Management (ERM) Integrated Framework 61 2.11.1 Structure of the COSO ERM Framework 62 2.11.2 Key Implementation Factors for the COSO ERM Framework 65 Chapter 3: Research Methodology 68 3.1 Research Design 68 3.2 Research Structure 70 3.3 Research Limitations 71 Chapter 4: Developing Social Media Policy Best Practices 73 4.1 Case Study 1: Kodak’s Social Media Policy 74 4.1.1 Key Findings from Kodak’s Case Study 80 4.2 Case Study 2: CISCO’s Social Media Policy 81 4.2.1 Key Findings from CISCO’s Case Study 86 4.3 Case Study 3: SocialFish’s Social Media Policy Guidelines 87 4.3.1 Key Learnings from SocialFish’s Case Study 88 4.4 Proposing a Set of Social Media Policy Best Practices 92 Chapter 5: Data Analysis 97 5.1 Analysis of BMIS’s Applicability to Social Media Risk Management 97 5.1.1 Analyzing the elements of BMIS 98 5.2 Analysis of PFIRE’s Applicability to Social Media Risk Management 101 5.2.1 Analyzing the elements of PFIRES 101 5.3 Analysis of ISO 31000’s Applicability to Social Media Risk Management 105 5.3.1 Analyzing the elements of ISO 31000 105 5.4 Analysis of COSO ERM’s Applicability to Social Media Risk Management 108 5.4.1 Analyzing the elements of COSO’s ERM Framework 109 5.5 Proposing an Unified Framework for Social Media Risk Management 110 5.6 Mapping the Proposed Framework with Social Media Best Practices Set 119 5.7 Applying the Proposed Framework 121 Chapter 6: Conclusion and Discussion 124 6.1 Conclusion 124 6.2 Discussion 126 References 127 | |
| dc.language.iso | en | |
| dc.subject | 社群媒體 | zh_TW |
| dc.subject | social media | en |
| dc.title | 企業社群媒體政策制定之整合方針 | zh_TW |
| dc.title | An Integrated Approach for Formulation of Enterprise Social Media Policy | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝冠雄(Edward Hsieh),陳鴻基(Houn-Gee Chen) | |
| dc.subject.keyword | 社群媒體, | zh_TW |
| dc.subject.keyword | social media, | en |
| dc.relation.page | 133 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2011-01-27 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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