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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁崇雄(Chorng-Shyong Ong) | |
| dc.contributor.author | Wan-Ting Shen | en |
| dc.contributor.author | 沈婉婷 | zh_TW |
| dc.date.accessioned | 2021-06-15T06:45:05Z | - |
| dc.date.available | 2011-07-07 | |
| dc.date.copyright | 2011-07-07 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-06-28 | |
| dc.identifier.citation | 網站部分
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The conceptualization and measurement of m-commerce user satisfaction. Computers in Human Behavior, 23(1), 381-398. 38. Westbrook,R.A.,(1981). Sources of Consumer Satisfaction with Retail Outlets. Journal of Retailing,57(3),68-85. 39. Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: dimensionalizing, measuring and predicting etail quality. Journal of Retailing, 79(3), 183-198. 4. Yang, Z., Cai, S., Zhou, Z., & Zhou, N. (2005). Development and validation of an instrument to measure user perceived service quality of information presenting Web portals. Information & Management, 42(4), 575-589. 5. Yoo, B., & Donthu, N. (2001). Developing a Scale to Measure the Perceived Quality of An Internet Shopping Site ( SITEQUAL ). Quarterly Journal of Electronic Commerce, 1(2), 31-46. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48046 | - |
| dc.description.abstract | 隨著無線通訊技術的進步以及行動設備普及，全球行動上網人數急劇增加，同時也帶動行動服務的發展，其中，行動入口網站是行動服務價值鏈中很重要的一部分，但是，目前尚未有較適宜的行動入口網站使用者滿意度衡量工具，因此，本研究嘗試建立衡量行動入口網站使用者滿意度之量表。
本研究整合了資訊品質、系統品質、服務品質和行動價值，發展衡量行動入口網站使用者滿意度的原始問項，並且以網際網路問卷的方式收集資料和進行問項的驗證工作。 經過問卷精簡的程序之後，原始問卷被精簡成一份36道題目六個構面(行動網站品質、資訊品質、娛樂便利、服務關懷、定位性、無所不在)的行動入口網站使用者滿意度量表，經過信度、效度的檢驗後，證實這是一份適合用來衡量行動入口網站使用者滿意度的量表。 | zh_TW |
| dc.description.abstract | The maturity and population of wireless communication technology soars the number of mobile internet users , and drives the development of mobile service. Mobile portal is a critical part of mobile service value chain, nevertheless , there is a lack of applicable quality measurement scale for mobile service. Therefore, this study focuses on the development of the measurement of mobile portal user satisfaction.
This study integrates system quality, information quality, service quality, and mobile value, and develops original items for measuring the user satisfaction of mobile portal. Besides, it develops corresponding items from original dimensions. And this study use Internet questionnaire to perform the verification of items. According to the developing process of scale, this study purifies scale. After this process, it develops a scale including thirty-six items and six dimensions. Through reliability and validity analysis, it also proofs that the scale can be used to measure the user satisfaction of mobile portal. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T06:45:05Z (GMT). No. of bitstreams: 1 ntu-100-R98725023-1.pdf: 847700 bytes, checksum: 684bcb923325c5139cdd70e00025c056 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | 目錄
摘要 II ABSTRACT III 目錄 IV 表目錄 VII 圖目錄 VIII 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第貳章 文獻探討 4 第一節 行動入口網站 4 2.1.1 入口網站 4 2.1.2 行動入口網站 6 2.1.3 國內行動入口網站服務現況 6 第二節 行動價值 8 2.2.1 行動設備的限制 9 2.2.2 行動特性 10 2.2.3 行動價值 15 第三節 使用者滿意度 18 2.3.1 使用者滿意度 18 2.3.2 資訊系統成功模型 19 第參章 研究方法 22 第一節 研究流程 22 第二節 構面定義與衡量 24 3.2.1資訊品質(Information Quality) 24 3.2.2系統品質(System Quality) 25 3.2.3服務品質(Service Quality) 26 3.2.4行動價值(Mobile Value) 26 3.2.5使用者滿意度 28 第三節 問卷設計 29 第四節 問卷進行方式 30 第五節 資料分析方法 31 第肆章 研究結果 32 第一節 人口統計變數分析 32 第二節 原始問卷信度與效度分析 34 第三節 問卷精簡過程 35 第四節 精簡後問卷信度與效度分析 41 第五節 精簡後量表探討 44 第六節 期望與認知分析 46 4.6.1 各問項之期望與認知分析 46 4.6.2 各構面之認知與期望分析 49 第伍章 結論 51 第一節 研究結論 51 第二節 研究限制 53 第三節 未來研究 53 參考文獻 55 附錄一：問卷 59 | |
| dc.language.iso | zh-TW | |
| dc.subject | 行動價值 | zh_TW |
| dc.subject | 行動入口 | zh_TW |
| dc.subject | 使用者滿意度 | zh_TW |
| dc.subject | 系統品質 | zh_TW |
| dc.subject | 資訊品質 | zh_TW |
| dc.subject | 服務品質 | zh_TW |
| dc.subject | system quality | en |
| dc.subject | mobile value | en |
| dc.subject | service quality | en |
| dc.subject | mobile portal | en |
| dc.subject | user satisfaction | en |
| dc.subject | information quality | en |
| dc.title | 行動入口網站使用者滿意度之衡量 | zh_TW |
| dc.title | The Measurement of m-Portal User Satisfaction | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 汪志堅(Chih-Chien Wang),黃恆獎(Heng-Chiang Huang) | |
| dc.subject.keyword | 行動入口,使用者滿意度,系統品質,資訊品質,服務品質,行動價值, | zh_TW |
| dc.subject.keyword | mobile portal,user satisfaction,information quality,system quality,service quality,mobile value, | en |
| dc.relation.page | 66 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2011-06-28 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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