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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 戚樹誠(Shu-Cheng Chi) | |
| dc.contributor.author | Wei-Che Hsu | en |
| dc.contributor.author | 徐偉哲 | zh_TW |
| dc.date.accessioned | 2021-06-15T06:44:50Z | - |
| dc.date.available | 2011-11-15 | |
| dc.date.copyright | 2011-07-07 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-06-28 | |
| dc.identifier.citation | 參考文獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48034 | - |
| dc.description.abstract | 本研究的主要目的是探討2009年球季結束後，中華職棒聯盟爆發之職棒簽賭事件對球迷對支持球隊之認同下降程度之影響，並亦探討球迷對於職棒簽賭事件之球隊內在歸因程度與知覺重要性程度，以及球迷所具備之閉合需求、道德意識等個體差異之干擾效果。
本研究採取自行發放問卷方式收集樣本，以認定自己現在是或曾經是中華職棒球迷、於2009年與2010年仍有以任何形式之行為參與中華職棒活動，且知道2009年發生之職棒簽賭事件者為研究對象，問卷之有效樣本人數為330人。本研究主要採用迴歸分析與變異數分析針對所提出之研究假設進行驗證。 研究結果顯示，球迷之支持球隊涉入職棒簽賭事件對球迷對支持球隊之認同下降程度存在顯著之正向影響；球迷對於職棒簽賭事件之球隊內在歸因程度對球迷對支持球隊之認同下降程度存在顯著之正向影響；球迷對於職棒簽賭事件之知覺重要性程度以及球迷所具備之道德意識存在顯著之干擾效果；球迷對於職棒簽賭事件之球隊內在歸因程度與球迷所具備的閉合需求程度不存在顯著之干擾效果；球迷對支持球隊之認同下降程度對球迷對所支持球隊之行為改變傾向無顯著影響；球迷對球隊之認同對球迷對球隊之支持行為存在顯著之正向影響。 | zh_TW |
| dc.description.abstract | This study investigated the impact of Chinese Professional Baseball League (CPBL) gambling event in 2009 on baseball fans’ team identification, and also explored the moderating role of fans’ attributions of the gambling event and their perceived importance of the gambling event, need for closure, and ethical ideology.
The respondents met the following criteria: (1) They indicated that they were either fans of CPBL when they filled out the questionnaire or before, or they had participated in any form of activities associated CPBL during 2009 and 2010. (2) They were aware of the professional baseball gambling event occurred in 2009 season. This study collected 330 valid samples in total and used both regression analysis and analysis of variance to test the proposed research hypotheses. Results indicated that team identification of fans decreased significantly if the teams they supported involved in the gambling event, and team identification also decreased when the fans made stronger team internal attributions toward the teams. Moreover, the perceived importance of the gambling event and the ethical ideology played a significant moderating role on the above effects. Lastly, team identification was found to exert a significant positive impact on fans’ support behaviors. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T06:44:50Z (GMT). No. of bitstreams: 1 ntu-100-R98741031-1.pdf: 3478860 bytes, checksum: b1f393d306cdb2793f954bfa1cc7b2a3 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | 目 錄
口試委員審定書 i 誌謝 ii 中文摘要 iii Abstract iv 目 錄 v 圖目錄 vii 表目錄 viii 第一章 緒論 1 第一節 研究動機 1 第二節 研究目的 4 第三節 研究流程 5 第二章 文獻探討 6 第一節 認同 6 第二節 歸因理論 19 第三節 中華職棒簽賭事件與知覺重要性 25 第四節 閉合需求 31 第五節 道德意識 37 第六節 總結 45 第三章 研究方法 46 第一節 研究架構 46 第二節 研究假設 47 第三節 研究對象 51 第四節 研究變項之操作型定義與衡量 52 第五節 資料收集方法 68 第六節 資料處理與分析方法 69 第四章 資料分析 71 第一節 樣本特性分析 71 第二節 變項之信度分析與敘述性統計分析 77 第三節 相關性分析 87 第四節 主效果之檢定 96 第五節 干擾效果之檢定 102 第六節 認同下降與行為改變之關係 115 第七節 球隊認同與球隊支持行為之關係 124 第八節 假設結果之驗證 134 第五章 結論與建議 136 第一節 研究結果 136 第二節 討論與建議 149 參考文獻 159 附錄：正式問卷 170 | |
| dc.language.iso | zh-TW | |
| dc.subject | 道德意識 | zh_TW |
| dc.subject | 職棒簽賭事件 | zh_TW |
| dc.subject | 球隊認同 | zh_TW |
| dc.subject | 歸因 | zh_TW |
| dc.subject | 知覺重要性 | zh_TW |
| dc.subject | 閉合需求 | zh_TW |
| dc.subject | internal attribution | en |
| dc.subject | ethical ideology | en |
| dc.subject | need for closure | en |
| dc.subject | perceived importance | en |
| dc.subject | Professional baseball gambling event | en |
| dc.subject | team identification | en |
| dc.title | 職棒簽賭事件對球隊認同感的影響：探討事件歸因、知覺重要性，及個體差異的干擾效果 | zh_TW |
| dc.title | The Impact of Gambling Incident on Baseball Fans' Identification towards Professional Teams: The Moderating Effects of Event Attribution, Perceived Importance, and Individual Differences | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 羅新興,陳淑貞 | |
| dc.subject.keyword | 職棒簽賭事件,球隊認同,歸因,知覺重要性,閉合需求,道德意識, | zh_TW |
| dc.subject.keyword | Professional baseball gambling event,team identification,internal attribution,perceived importance,need for closure,ethical ideology, | en |
| dc.relation.page | 174 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2011-06-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-100-1.pdf 未授權公開取用 | 3.4 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。