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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/47977完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃俊堯(Chun-Yao Huang) | |
| dc.contributor.author | Calvin Chang | en |
| dc.contributor.author | 張伯成 | zh_TW |
| dc.date.accessioned | 2021-06-15T06:43:49Z | - |
| dc.date.available | 2011-07-26 | |
| dc.date.copyright | 2011-07-26 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-07-04 | |
| dc.identifier.citation | REFERENCES
[1] Alexander Osterwalder, Yves Pigneur, Tim Clark (2010) : Business Model Generation : A Handbook for Visionaries, Game Changers, and Chalengers [2] Jonathan Salem Baskin. Bright Lights & Dim Bulbs (2010) : The Year in Marketing Buzz, Brilliance & Buffoonery, So You Don't Have To Repeat It [3] Everett M. Rogers (2003) : Diffusion of Innovation [4] Katz, E., & Lazarsfeld, P. (1955), Personal Influence, New York: The Free Press. [5] Digitimes Research (2011) Report June 2009: Available at : http://www.digitimes.com.tw/tw/rpt/rpt_show.asp?cnlid=3&v=20090624-202&n=1&cat=BWC [6] Steven Abram, L. Andy Bodnar, Frederick Bourne, Pamela Cote, Mathew Dall (2004) : Vonage VOIP - Complete Analysis of Marketing Strategy [7] MIC - Insignt with an Asian Perspective (2011) Available at : http://mic.iii.org.tw/aisp/reports/reportdetail.asp?docid=CDOC20060901005&doctype=RC&smode=1 [8] Grange, Rich (2006) Highbeam Business, InFocus: VOIP adoption and the SMB market. (Voice over internet protocol, small and medium-sized business) Available at: ttp://connectedplanetonline.com/VOIP/technology/VOIP_adoption_smb_063006/ [9] Companiesandmarkets, The Mobile VOIP Market Report 2010~2015 (2010) Available at : http://www.companiesandmarkets.com/Summary-Market-Report/the-mobile-VOIP-market-report-2010-2015-290209.asp [10] Keith Nissen (2009) : In-Depth Analysis, The Media Phone Has Arrived! [11] Steve Schnaars and Cliff Wymbs, (2003) : On the persistence of lackluster demand - the history of the video telephone. Available at : http://www.sciencedirect.com/science/article/B6V71-47X6X67-3/2/ad9544dfc5d7dbcc20da21c5a615cf2c (referenced April 22, 2007) [12] MIC - Insignt with an Asian Perspective (2011) Available at : http://mic.iii.org.tw/aisp/reports/reportdetail.asp?docid=CDOC20060901005&doctype=RC&smode=1 [13] Les Robinson (2009) A Summary of Diffusion of Innovation: http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBkQFjAA&url=http%3A%2F%2Fwww.enablingchange.com.au%2FSummary_Diffusion_Theory.pdf&ei=dvb4TeayDY_mvQOK272DDA&usg=AFQjCNGgGTGFb6TgFmSKP4-Iz8R0NevwgQ&sig2=G204_oUznPKfWyYkXtAsZQ [14] Nisbet Matthew and Kotcher John (2009) A Two-Step Flow of Influence?: Opinion-Leader Campaigns on Climate Chang: http://scx.sagepub.com/cgi/content/abstract/30/3/328 [15] Backer Thomas (2008) Peer Networking and Community Change: http://www.aecf.org/~/media/PublicationFiles/finalrep146%203.pdf [16] Paula D. Gordon (2003) Knowledge Transfer: Improving the Process: http://users.rcn.com/pgordon/homeland/knowledge_transfer.pdf [17] Lev Manovich (2007) The Practice of Everyday (Media) Life: http://people.ucsc.edu/~lkelley/classes/136c_fall2010/eres/vv_reader_manovich.pdf [18] Associates (2003) An Introduction to VOIP: http://www.l1associates.com/Introduction%20to%20VoIP.pdf [19] BCS Global (2009) Understanding Video Conference: http://www.bcsglobal.com/VC_Guide.pdf [20] Li Zhang (2009) Service Improvements for a VoIP Provider: http://web.it.kth.se/~maguire/DEGREE-PROJECT-REPORTS/090829-Zhang-Li-with-cover.pdf [21] Bowman Shayne and Willis Chris (2003) We Media: How audience are shaping the future of new and information: http://www.hypergene.net/wemedia/download/we_media.pdf [22] Global Telecoms Business (2008) Unleashing the power of triple-play and quad-play: http://www.communigate.com/Papers/CommuniGate_GBT_SepOct08.pdf [23] Physorg.com (2005) View from Top: Biz VoIP gain momentum: http://www.google.com/url?sa=t&source=web&cd=2&ved=0CCAQFjAB&url=http%3A%2F%2Fwww.physorg.com%2Fpdf5538.pdf&rct=j&q=VoIP%20momentum%20%2B%20pdf&ei=sBz6TdyqAY7CvgOjjrWNAw&usg=AFQjCNEgydxbGgbmHZqcX0rlTn3udEob3g&sig2=GVbRAgdUQwk0575otr6xmw [24] McNelley Steve (2000) What is Telepresence? http://www.dvetelepresence.com/files/whatIsTelepresence.pdf | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/47977 | - |
| dc.description.abstract | 在過去的幾十年中,最具革命的創造影響我們的生活方式是“互聯網”。隨著傳輸數據的能力,我門可以靠這簡單的電腦操作去傳輸圖像,聲音,文件。互聯網改變了我們的生活和人們的交流方式。現在語音在互聯網上不花錢,並可以留下語音備忘錄或信息給好朋友們。互聯網已經慢慢成為我們日常生活的一部分。超過 90%的世界已經連接互聯網,而超過 90%的世界人口每天使用互聯網。十億用戶正在使用的通訊軟件如Skype,Windows Messenger的,Facebook和AOL信使,從而使用戶能夠自由交談給他們的朋友無論是通過郵件或語音。
當 Skype出現在市場上,很多人都想用Skype取代傳統的電話系統。其結果是否定的,因為消費者必須打開電腦並保持上線。而且Skype用戶之間的通話是不完整的。這個想法迅速得到眾多企業的關注。他們開始考慮使用互聯網的帶寬,以創建語音輔助功能簡單和成本效益的解決方案。這個想法很簡單,這是與當地運營商和捆綁互聯網和傳統電話線在一起,產生一個新的商業模式,這就是今天的網絡電話,或者我們稱之為 VOIP(互聯網語音協議) 早期採用小組迅速回升,但這種新技術的反饋都是負面的。語音延遲是不可接受的,主要問題是上網速度太緩慢。為了解決這個問題,更好的軟件實施是必要的,但最重要的是,更快的互聯網接入。為了改善延遲和性能的互聯網,我們已經提升傳統的銅電纜,光纖電纜。光學纖維可以調節的速度高達 111 Gbit / s的則為 10〜40 Gbit / s的典型部署的系統。這樣的速度讓用戶有足夠快的互聯網有高品質的VoIP服務和定期互聯網的使用在同一時間,這是開始的VOIP電話。 回首在VoIP市場的增長,我們要追溯至2004年在Skype公司宣布推出第一個免費 VOIP軟件可供下載。連同其他VoIP供應商,如Vonage公司,第一波的VOIP市場的增長開始。一切必要的技術和環境,這個革命性的軟件推出之前。本文將重點放在可能取代傳統的電話服務器與互聯網基礎再提升互聯網手機媒體手機基地;也將研究當前市場和潛在的商業戰略為這個創新的想法。 | zh_TW |
| dc.description.abstract | Over the past few decades, the most revolutionary creation that influenced our lifestyle was probably the “Internet”. With the ability to transfer data, which contains images, vocal sounds, and documents across the world with a simply mouse click, it changes the way we live and the way people communicate. Now we are given the ability to talk on the Internet at no cost, and leave voice memo or message to our friends with a computer. Internet has slowly become part of our daily life, which we cannot live without. Over 90% of the world has Internet connection and over 90% of the world’s population uses Internet daily. Billions of users are using communication software such as Skype, Windows Messenger, Facebook, and AOL Messengers, which enable the user to talk freely to their friends either through message or voice.
When Skype hit the markets, many people have come across the idea of replacing their traditional telephone system with this free Internet software. The result was negative, because consumers have to turn on the computer and stay on-line at all time. Most of all, connection ability of Skype users are not complete convenient and free of charge. This idea quickly brought attention to many corporate selling consumer goods. They begin to think of using Internet bandwidth to create voice accessibility with simple and cost effective solutions. The idea is very simple, it was working with local operator and bundle Internet and traditional phone cable together and generating a new business model, which is today’s Internet phone, or we call it VOIP (Voice over Internet Protocol) Early adoption group quickly pick-up this new technology but the feedbacks are negative. The voice latency is unacceptable and the main issue is Internet speed is just too slow. To solve this problem, better software implementation is needed but most important of all, faster Internet access. To improve the latency and the performance of Internet, we have been upgrading the traditional copper cable to optical fibers cable. Optical fibers can modulate at a rate as high as 111 Gbit/s compared with 10~40 Gbit/s in typical deployed system. This kind of speed allows user to have fast enough Internet to have high quality VOIP service and regular Internet usage at the same time and this is the beginning of VOIP phone. Looking back in the VOIP market growth, we have to trace back to 2004 where Skype announces the first free VOIP software available for download. Together with other VOIP vendors such as Vonage, the first wave of VOIP market growth begins. With all the necessary technology and environment to precede this revolutionary software debuted. This paper will focus on the possibility of replacing traditional telephone server with Internet base phone then elevated Internet base media phone; also will study the current market and potential business strategies for this innovated idea. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T06:43:49Z (GMT). No. of bitstreams: 1 ntu-100-R98749019-1.pdf: 2076618 bytes, checksum: 162eb9c294a29a683e9c6800d4af1217 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | Table of Contents
口試委員會審定書 # Acknowledgement ii ABSTRACT iii Table of Contents v LIST OF FIGURES viii LIST OF TABLES x Chapter 1 Introduction 1 1.1 Research Motivations 1 1.2 Research Objectives 1 1.3 Research Methods 2 1.4 Thesis Structure 3 Chapter 2 Literature Review 4 2.1 Business Model 4 2.1.1 The Business Model Canvas 4 2.1.2 Patterns of Business Model 5 2.2 Marketing Mix 5 2.3 Adoption behavior 6 2.3.1 Rate of Adoption 6 2.3.2 Adoption Insights 8 2.4 The two-step flow of communication model 12 Chapter 3 Introduction to VOIP, Video and Media Phone 15 3.1 Media Phone: The Background 15 3.1.1 Substantial consumer value 16 3.1.2 Strong service provider Initiative 17 3.1.3 Distribution channels 18 3.1.4 Barriers to purchase 18 3.1.5 Wireless technology threats 19 3.2 Global VOIP Market Growth 21 3.3 Video IP Phone 25 3.3.1 Consumer Media Phone Market 26 4.3.1.1 AT&T Manager 28 4.3.1.2 Verizon Hub and OpenPeak OpenFrame 29 3.3.2 Media Phone Service, Now and Future 31 3.3.3 USA (MSO vs Telco) 32 3.3.4 Europe Market 35 3.3.5 Asia Market 37 Chapter 4 Analysis for Media Phone Market 39 4.1 Consumer Media Phone Market Analysis and Forecast 39 4.2 Business Media Phone Market Analysis and Forecast 42 4.3 Business Model Analysis 45 4.3.1 Canvas Walk Through 45 4.3.2 Marketing Mix 4P and 6C 48 4.3.3 Adoption in the Market 52 4.3.3.1 Relative Advantage 53 4.3.3.2 Compatibility 53 4.3.3.3 Complexity 54 4.3.3.4 Trialability and Observability 55 4.4 Possible Forward Looking Strategy 55 4.4.1 Short Term 56 4.4.2 Medium Term 56 4.4.3 Long Term 57 Chapter 5 Conclusion 59 REFERENCES 62 | |
| dc.language.iso | en | |
| dc.subject | 多媒體電話 | zh_TW |
| dc.subject | Media Phone | en |
| dc.title | 多媒體電話前景探討 | zh_TW |
| dc.title | Future Prospect of Media Phone | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳奕慧(Yi-Hui Wu),張重昭(Chung-Chau Chang) | |
| dc.subject.keyword | 多媒體電話, | zh_TW |
| dc.subject.keyword | Media Phone, | en |
| dc.relation.page | 63 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2011-07-05 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位: | 管理學院企業管理專班(Global MBA) | |
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| ntu-100-1.pdf 未授權公開取用 | 2.03 MB | Adobe PDF |
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