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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 曹承礎 | |
dc.contributor.author | Jia-ling Lin | en |
dc.contributor.author | 林嘉玲 | zh_TW |
dc.date.accessioned | 2021-06-15T06:42:35Z | - |
dc.date.available | 2011-08-23 | |
dc.date.copyright | 2011-08-23 | |
dc.date.issued | 2011 | |
dc.date.submitted | 2011-08-20 | |
dc.identifier.citation | 中文部分
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/47887 | - |
dc.description.abstract | 本研究意圖瞭解不同國家使用電子商務網站的情況為何,以及其在面對電子商務網站時,建立信任的因素探討;並且探討此差異情況對於跨國電子商務經營時的影響。本研究採用質性研究之訪談方法,以國內某所大學的中國籍交換學生以及其校內大學部與研究所的台灣學生做為研究對象,探討中國籍與台灣籍的學生族群成員使用電子商務的情況,以及在面對一個電子商務網站的建立信任過程中,會受到哪些因素的影響,並進一步探討其原因。
研究結果發現,中國籍與台灣籍學生族群成員不管是使用電子商務的情況以及面對電子商務網站時建立信任因素上皆具有差異,這些差異也間接影響各族群使用跨國電子商務網站時的考量。本研究也對於各族群成員造成此差異的原因進行探討,分析可能的差異來源為何。本研究結論部分提供了實務面的研究貢獻,做為電子商務商家進入跨國市場時參考。 | zh_TW |
dc.description.abstract | Building consumer trust is important for new or unknown Internet businesses extend their customer to reach globally. This study explores the question: Are there some differences of building consumer trust in different countries? Should website designers take into account the cultural characteristics of prospective customers to increase trust? This study intended to understand the perceptions when using the Internet store websites, and to explore the factors of E-commerce trust, knowing the perceptions of E-commerce trust of students in different countries. This research carries out a qualitative case study of students in Taiwan and China.
The empirical results indicate that there exist different factors of promoting customer to use Internet store websites and the perceptions associated with E-commerce trust in different countries. We further analyze the cultural differences that might be relevant to the results. We conclude with the theoretical implications on the areas of e-commerce management literature, and practical implications on how the Taiwan Internet store sellers can more effectively manage the strategies of designing Internet store websites in China. These findings highlight the need to consider cultural differences when identifying the mix of web strategies to employ in Internet store websites | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T06:42:35Z (GMT). No. of bitstreams: 1 ntu-100-R98725053-1.pdf: 1433675 bytes, checksum: 41696d50030e3c5d47c98b3e4c6145d7 (MD5) Previous issue date: 2011 | en |
dc.description.tableofcontents | 目錄
致謝 I 中文摘要 II Abstract III 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第二章 文獻探討 5 第一節 信任 5 2-1-1信任信念 5 2-1-2信任意圖 6 2-1-3信任的流程 7 2-1-4信任的基礎 9 第二節 電子商務信任相關論據(Trust-related argument) 12 2-2-1 第三方信任標章 12 2-2-2 提高資訊品質 13 2-2-3 由知名網站連結移轉信任 14 2-2-4 由消費者之間的口碑移轉信任 14 2-2-5 隱私權宣告與交易安全保證 15 2-2-6 與顧客互動 15 2-2-7 網站聲譽 16 2-2-8 提供個人化服務 16 2-2-9 訂單履行能力證明 17 第三節 Hofstede國家文化構面 18 2-3-1權力距離 18 2-3-2個人主義與集體主義 18 2-3-3男性主義與女性主義 19 2-3-4不確定性的規避 20 2-3-5長期導向與短期導向 20 第四節 國家文化與電子商務 21 第五節 台灣與中國之國家文化對信任與電子商務的影響 24 2-5-1 同儕的顧客支持(peer customer endorsement) 27 2-5-2 有效的第三方認證(Effective guarantees by agencies) 28 第三章 研究方法 30 第一節 研究設計 30 第二節 研究方法 32 第三節 研究對象 41 第四章 訪談分析 46 第一節 受訪對象描述 47 第二節 不同族群對於電子商務網站的使用狀況 55 第三節 不同族群對於電子商務建立信任因素的探討 79 第五章 結論與建議 107 第一節 結論 107 第二節 研究貢獻與建議 113 第三節 研究限制與後續研究建議 116 附錄 128 附錄A 訪談大綱 128 附錄B 受訪同意書 131 附錄C 實驗網站SchulzWorks 132 圖目錄 圖 二 1Benbasat and Sia(2009)research model 21 圖 二 2Jayoung&Loren(2004)conceptual model 22 圖 二 3中國大陸Hofstede的數據分析 26 圖 二 4台灣Hofstede的數據分析 26 圖 二 5同儕的顧客支持建立信任示意圖 27 圖 二 6有效的第三方認證建立信任示意圖 29 表目錄 表 二 1 Doney at.al(1998)table of Trust-Building Processes, Base Disciplines,and Underlying Behavioral Assumptions 9 表 三 1登錄碼號舉例 40 表 三 2資料分析框架表格型式 41 表 四 1受訪者資料一覽表 48 表 四 2不同族群的電子商務使用狀況比較 78 表 四 3中國籍學生族群建立信任因素 92 表 四 4台灣籍學生建立信任的因素 106 | |
dc.language.iso | zh-TW | |
dc.title | 不同國家對電子商務網站建立信任的因素研究-以台灣及中國為例 | zh_TW |
dc.title | Explore the factors of trust at internet shopping in different countries | en |
dc.type | Thesis | |
dc.date.schoolyear | 99-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 許瑋元,吳玲玲,王貞雅 | |
dc.subject.keyword | 電子商務,信任,質性研究, | zh_TW |
dc.subject.keyword | E-commerce,Cultural differences,China,Trust,Qualitative study, | en |
dc.relation.page | 135 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2011-08-20 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
顯示於系所單位: | 資訊管理學系 |
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