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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/47500
標題: | 發大型多人線上遊戲之文化層面考量:
大陸與法國玩家之各案研究 Cultural Issues in Massively Multiplayer Online Game Production Process: Case Study of Chinese and French Players |
作者: | Mariya Dadiomova 馬麗葉 |
指導教授: | 黃明蕙(Ming-Hui Huang) |
關鍵字: | 大型多人線上遊戲,文化差異,中國,法國, Massively Multiplayer Online Games,Cultural differences,China,France, |
出版年 : | 2010 |
學位: | 碩士 |
摘要: | Abstract
Entering the new markets brings along a lot of opportunities for online game companies at the same time it creates a number of challenges. One of them is related to the perception of the game by players from countries with different cultural backgrounds. When players have different expectations of massively multiplayer online games (MMOGs) it is critical to understand which are the most important features to include in the game design in order to generate more revenue. Using the example of Chinese and French gamers, the objective of this thesis is to understand what elements have to be taken into consideration while designing the game that is produced in China and can be successful in Western market of massively multiplayer online games, particularly in France. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/47500 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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