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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 陳忠仁 | |
dc.contributor.author | Juin-Der Lee | en |
dc.contributor.author | 李俊德 | zh_TW |
dc.date.accessioned | 2021-06-15T05:28:53Z | - |
dc.date.available | 2010-07-20 | |
dc.date.copyright | 2010-07-20 | |
dc.date.issued | 2010 | |
dc.date.submitted | 2010-07-14 | |
dc.identifier.citation | 1. Barney, J. B. (1991). “Firm Resource and Sustained Competitive Advantage”. Journal of Management, 17: 99-120.
2. Berners-Lee, Tim & Mark Fischetti (1999). “Weaving the Web: Original Design and Ultimate Destiny of the World Wide Web by its Inventor”, Britain: Orion Business. 3. Chen, Shin-Liang (2007). “Using the Blog and RSS Subscription Service in Customer Satisfaction – Case Study of a ISP in Taiwan”, Master thesis, Shih Hsin University. 4. Chien, Yen-Hua (2006). “Application of RSS to Library Selective Dissemination of Information Service – A Study of Personalized Subscription of Electronic Journal”, Master thesis, National Chiao Tung University. 5. Chou, Tung-Hsiang and Chang, Wei-Chung (2006). “Using RSS realize representation of knowledge management”, 2006 International Conference of Digital Technology and Innovation Management, Taipei. 6. Collins, J. C. & Porras, J. I. (1996). “Building Your Company's Vision”, Harvard Business Review, Vol. 74, Issue 5, pp. 65-77. 7. Dertouzos, M.L. (1997). “What Will Be: How the New World of Information Will Change Our Lives”. HarperCollins Publishers Inc. 8. Dertouzos, M.L. (2001). “The Unfinished Revolution: Human-centered computers and what they can do for us”. HarperCollins Publishers Inc. 9. Drucker, P. F. (1985). “Innovation and Entrepreneurship”, Harper Collins Publishers, Inc. 10. Eisenmann, Thomas R. (2007). “Platform-Mediated Networks: Definitions and Core Concepts”. Harvard Business School Module Note 807-049. 11. Eisenmann, Thomas R., and David Andrew Vivero (2008). 'Visions of Web 3.0.' Harvard Business School Case 808-147. 12. Lee, I-Chen (2009). “Using RSS Applications and Location-based Service in Mobile Campus System”, Master thesis, Southern Taiwan University. 13. Ou, Chuck (2010). “An Analysis of Liner Shipping Industry - A Case Study on Maersk Line”, GMBA Master Thesis, National Taiwan University. 14. Ou, Kun-Chung (2004). “The Development of a News Content Syndication Based on RSS – A Case Study on the University News”, Master thesis, National Taipei University. 15. Porter, M.E. (1979). “How Competitive Forces Shape Strategy”, Harvard business Review, March/April 1979. 16. Porter, M.E. (1980). “Competitive Strategy”, Free Press, New York, 1980. 17. Tsai, Li-Kuo (2007). “A RSS-based infomediary system for heterogeneous data sources”, Master thesis, Southern Taiwan University. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46773 | - |
dc.description.abstract | With Internet technology shifting from HTML to XML, the World Wide Web is transforming from Web 2.0 to Web 3.0, which is also called Semantic Web. In Web 3.0, the ideal world of intelligent computers proactively serving people is now becoming possible. Foreseeing the opportunity of intelligent search accompanied with the trend of Web 3.0, a Taiwanese start-up, Matrix, proposed an innovative concept: Smart Secretary, which combines personal organizers and search engines, like Smart Phone combining mobile phones and PDAs. Matrix has developed the iSecretary platform, a realization of the idea of Smart Secretary.
This research analyzed the macro environment using the PEST model, which implies the emergence of Smart Secretary and the Smart Secretary industry. This thesis then analyzed the expected Smart Secretary industry using Porter’s five-force model, which shows that the Smart Secretary industry will be attractive because of potential growth opportunities but will also be challenging due to strong potential entrants and substitutes. Furthermore, the thesis analyzed the internal environment of the case company, Matrix, using the RBV model. The result shows that Matrix’s adoption of focus-differentiated strategy is a reasonable decision since Matrix is a small company with limited resources. Lastly, the thesis further supplements Matrix’s focus-differentiated strategy by analyzing its iSecretary platform from the perspective of platform-mediated networks and makes some suggestions of strategic moves on the issues of pricing the platform, competing the platform, and defending the platform envelopment. | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T05:28:53Z (GMT). No. of bitstreams: 1 ntu-99-R97749016-1.pdf: 4387232 bytes, checksum: 1d0d60a1da635a19df9fa212981edec1 (MD5) Previous issue date: 2010 | en |
dc.description.tableofcontents | Table of Contents........................................iv
List of Figures..........................................vi List of Tables.........................................viii Chapter 1 Introduction....................................1 1.1 Research Motives and Background.......................1 1.2 Research Purpose......................................5 1.3 Research Flow.........................................5 Chapter 2 Literature Review...............................7 2.1 PEST model............................................7 2.2 Five Forces Model.....................................9 2.3 Resource-Based View..................................12 2.4 Company Vision.......................................14 2.5 Platform-Mediated Networks...........................16 2.6 Strategies for new ventures..........................19 Chapter 3 Research Methodology...........................25 3.1 Research Framework...................................25 3.2 Measures.............................................25 3.3 Data Collection......................................26 Chapter 4 Case Description...............................27 4.1 Macro Environment....................................27 4.2 Industry Environment.................................35 4.3 Internal Environment.................................42 Chapter 5 Case Analysis and Discussion...................59 5.1 Analysis of macro environment with PEST model........59 5.2 Analysis of industry environment with Five-force model...62 5.3 Analysis of internal environment with RBV model......67 5.4 Strategies and Actions...............................68 Chapter 6 Conclusions....................................75 6.1 Research Conclusions.................................75 6.2 Research Implications and Suggestions................76 References...............................................77 | |
dc.language.iso | en | |
dc.title | 探討智慧型電子秘書平台:以Matrix iSecretary為例 | zh_TW |
dc.title | Analysis of Smart Secretary Platform: A Case Study of Matrix iSecretary | en |
dc.type | Thesis | |
dc.date.schoolyear | 98-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳俊忠,許煙明 | |
dc.subject.keyword | PEST分析,五力分析,資源觀點,媒介平台網路,智慧型電子祕書, | zh_TW |
dc.subject.keyword | PEST analysis,Five-force analysis,Resource-based view,Platform-mediated networks,Smart Secretary, | en |
dc.relation.page | 78 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2010-07-14 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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