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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁崇雄(Chorng-Shyong Ong) | |
| dc.contributor.author | Min-Yuh Day | en |
| dc.contributor.author | 戴敏育 | zh_TW |
| dc.date.accessioned | 2021-06-15T05:09:55Z | - |
| dc.date.available | 2012-07-26 | |
| dc.date.copyright | 2010-07-26 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-07-23 | |
| dc.identifier.citation | 一、中文部份
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46455 | - |
| dc.description.abstract | 資訊管理研究領域，已由過去探討功能性導向資訊系統，開始逐漸重視娛樂性導向資訊系統的滿意度與使用行為。目前，具有娛樂性導向資訊系統特性之社交網路服務(SNS)也開始受到相當程度的重視。本研究整合期望確認理論、理性行為理論與動機理論建構出一個社交網路服務使用者滿意度評量模式，這個模式包括了確認、主觀規範、認知有用性、認知樂趣、滿意度與持續使用意向等六個構念，實證研究結果顯示，本研究所提出的模式具有良好的可行性與適宜性。研究結果發現，確認、主觀規範、認知有用性、與認知樂趣，為使用者滿意度與持續使用意向的重要因素。本研究主要貢獻為在資訊管理研究領域，較少有研究探討主觀規範與滿意度的關係，本研究填補了資訊管理研究領域文獻對於主觀規範與滿意度之間關係理論的探討與驗證。 | zh_TW |
| dc.description.abstract | Research on user satisfaction and behavior has resulted in increased attention being given to hedonic information system in the information systems (IS) literature. Social network services (SNS) with the characteristics of hedonic information systems are attracting increasing attention in the IS domain In this paper, we proposed an evaluation model of user satisfaction with social network services based on the integration of expectation confirmation theory (ECT), the theory of reason action (TRA), and motivation theory. The proposed research model is comprised of six constructs: confirmation, subjective norm, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention. Empirical results show that the proposed model has a good fit in theoretical and practical application. The results revealed that confirmation, perceived enjoyment, and subjective norm are the determinants of user satisfaction and continuance intention. The main research contribution of the study is that little research has been done on understanding the relationship of subjective norm and user satisfaction, this study fill the research gap in the IS literature by exploring and verifying the theoretical relations of subjective norm. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T05:09:55Z (GMT). No. of bitstreams: 1 ntu-99-D90725010-1.pdf: 2164792 bytes, checksum: d530446617c3549b64c1acbbe2e58fb6 (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | 目錄
口試委員會審定書 i 誌謝 ii 中文摘要 iii 英文摘要 iv 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 2 1.3 研究流程與方法 3 第二章 文獻探討 4 2.1 使用者滿意度 4 2.2 期望確認理論 10 2.3 理性行為理論與使用者行為評量模式 17 2.4 社交網路服務 29 2.5 小結 41 第三章 研究方法 44 3.1 研究架構 44 3.2 研究假設推導與建立 45 3.3 研究變項之定義與衡量方式 51 3.4 研究抽樣與資料蒐集 54 3.5 資料分析方法 55 第四章 資料分析與結果 56 4.1 實證研究之信度與效度 56 4.2 研究架構模式之效度建構 65 第五章 結論與建議 82 5.1 研究結論 82 5.2 理論與管理實務意涵 83 5.3 研究貢獻 84 5.4 研究限制 85 參考文獻 86 附錄 94 圖目錄 圖1 衡量終端使用者電腦滿意度模式 (EUCS) (Doll & Torkzadeh, 1988) 5 圖2 資訊系統成功模式 (ISSM) (Delone & McLean, 1992) 7 圖3 更新版本的D&M資訊系統成功模式 (DeLone & McLean, 2003) 8 圖4 公平的需求滿足模式 (ENFM) (Au et al., 2008) 9 圖5 期望不確認理論 (EDT) (Oliver, 1980) 11 圖6 期望確認理論 (ECT) (Bhattacherjee, 2001b) 13 圖7 資訊系統持續使用的接受後模式 (IS-ECT)(Bhattacherjee, 2001b) 15 圖8 理性行為理論 (TRA) (Fishbein & Ajzen, 1975) 18 圖9 計劃行為理論 (TPB) (Ajzen, 1991) 19 圖10 科技接受模式 (TAM) (Davis et al., 1989) 19 圖11 科技接受模式2 (TAM2) (Venkatesh & Davis, 2000) 20 圖12 科技接受與使用整合理論(UTAUT)(Venkatesh et al., 2003) 22 圖13 科技接受模式3 (TAM3) (Venkatesh & Bala, 2008) 23 圖14 分解式計劃行為理論 (DTPB) (Taylor & Todd, 1995) 26 圖15 使用者滿意與科技接受整合理論 (TIUSTA)(Wixom & Todd, 2005) 27 圖16 研究架構－社交網路服務使用者滿意度整體評量模式 44 圖17 研究模式關聯模式路徑圖 70 圖18 本研究結構模式分析結果 80 表目錄 表1 科技接受模式3 (TAM3) 認知有用性決定因素 24 表2 科技接受模式3 (TAM3) 認知易用性決定因素 24 表3 社交網路服務視為網路媒體與大眾媒體的比較 36 表4 社交網路服務與傳統資訊系統特性的比較 40 表5 本研究各研究變項衡量問項 53 表6 本研究問卷信度分析 56 表7 研究變項各構面之敘述性統計量 58 表8 潛在變數與其觀測變數關係之估計值 60 表9 研究模式各變數之信度與收斂效度分析 63 表10 本研究區別效度分析 64 表11 本研究測量模式分析評估結果 64 表12 本研究模式LISREL潛在變數符號定義 65 表13 本研究模式LISREL觀察變數符號定義 66 表14 結構模式分析整體模式適配度各評鑑項目結果 72 表15 結構方程模式測量估計值 74 表16 潛在變數之因果關係估計值 75 表17 各變數間的影響效果分析 76 表18 模式解釋度 (R-square) 78 表19 理論結構模式路徑係數與假設驗證 81 | |
| dc.language.iso | zh-TW | |
| dc.subject | 娛樂性導向資訊系統 | zh_TW |
| dc.subject | 滿意度 | zh_TW |
| dc.subject | 持續使用意向 | zh_TW |
| dc.subject | 評量模式 | zh_TW |
| dc.subject | 社交網路服務 | zh_TW |
| dc.subject | evaluation model | en |
| dc.subject | hedonic information system | en |
| dc.subject | social network service | en |
| dc.subject | Satisfaction | en |
| dc.subject | continuance intention | en |
| dc.title | 社交網路服務使用者滿意度評量模式之研究 | zh_TW |
| dc.title | A Study of Evaluation Model of User Satisfaction with Social Network Services | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-2 | |
| dc.description.degree | 博士 | |
| dc.contributor.oralexamcommittee | 周宣光(Shrane-Koung Chou),黃明達(Ming-Dar Hwang),楊銘賢(Ming-Hsien Yang),翁頌舜(Sung-Shun Weng),陳靜枝(Ching-Chin Chern) | |
| dc.subject.keyword | 滿意度,持續使用意向,評量模式,社交網路服務,娛樂性導向資訊系統, | zh_TW |
| dc.subject.keyword | Satisfaction,continuance intention,evaluation model,social network service,hedonic information system, | en |
| dc.relation.page | 107 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2010-07-26 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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