請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46416
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳忠仁 | |
dc.contributor.author | Chuck Ou | en |
dc.contributor.author | 歐彥楷 | zh_TW |
dc.date.accessioned | 2021-06-15T05:07:58Z | - |
dc.date.available | 2011-07-28 | |
dc.date.copyright | 2010-07-28 | |
dc.date.issued | 2010 | |
dc.date.submitted | 2010-07-24 | |
dc.identifier.citation | Journals/Articles/Publications:
1. Andersen, O. and Kheam, E. (1998), Resource-Based Theory and International Growth Strategies: An Exploratory Study, International Business Review, Vol. 7, pp. 163-184. 2. Barney, J. B. (1991), Firm Resource and Sustained Competitive Advantage, Journal of Management, Vol. 17, pp. 99-120. 3. Das, T. K. & Teng, B. S. 2000, A Resource-Based Theory of Strategic Alliance, Journal of Management, 2000, Vol. 26, No. 1, pp. 31-61. 4. Ghemawat, P. & Rivkin, J. W., Creating Competitive Advantage, Harvard Business School Note, 1998. 5. Grant, R., Analyzing Resources and Capabilities, Contemporary Strategy Analysis, January 2007, 7th Edition, pp. 123-168. 6. Henry, A., The Internal Environment: A Resource-Based View of Strategy, Understanding Strategic Management, December 2007, pp. 124-150. 7. MergeGlobal Value Creation Initiative, Insomnia – Why Challenges Facing the World Container Shipping Industry Make for More Nightmares than They Should, American Shipper, July 2008, pp. 68-85. 8. Pierre, C., Strategic Alliances in Liner Shipping: An Analysis of Operational Synergies. University of Nantes, Faculte des Sciences Economiques et de Gestion dissertation. 9. Porter, M. E. (2008), The Five Competitive Forces That Shape Strategy, Harvard Business Review, January 2008, Vol. 86, Issue 1, pp. 79-93. 10. Prahalad, C. K. & Hamel, G., The Core Competence of the Corporation, Harvard Business Review, May/June 1990, Vol. 68, Issue 3, pp. 79-91. 11. Stalk, G., Evans, P., & Schulman, L. E., Competing on Capabilities: The New Rules of Corporate Strategy, Harvard Business Review, March/April 1992, Vol. 70, Issue 2, pp. 54-66. 12. 張有恆 (2008), 運輸管理, 台北市, 華泰文化出版社. 13. 張瑞芬, 侯建良等 (2007), Global Logistics Management, 新竹市, 國立清華大學出版社 . 14. 郭連發 (2009), A Case Study on Competition Strategy and Development for International Container Liner Shipping Industry in the 21th Century – Taking Top Three Carriers as Examples. National Taiwan University, College of Management MBA Thesis Internet Source/Others: 15. Alphaliner Reports: http://www.alphaliner.com 16. American Shipper – International Trade & Logistics: http://www.americanshipper.com 17. Bloomberg Businessweek: http://www.businessweek.com 18. Bunker World: www.bunkerworld.com 19. Containerization International: http://www.ci-online.co.uk 20. Economic Policy Institute: http://www.epi.org 21. Heymann, E., Prospect for the Container Shipping Industry, Deutsche Bank Research, December 2008. 22. International Maritime Organization: http://www.imo.org 23. Lin & Associates, Maritime Law Office, Maritime Laws & Regulations (Taiwan) 24. Maersk Annual Report 2009: http://www.maerskline.com 25. Maersk Line, Trans-Pacific Maritime Conference, March 2010: Beyond the Storm – The Industry Customers Ask For PPT 26. Nippon Yusen Kabushiki Kaisha Annual Report 2009: http://www.nykline.com 27. Nippon Yusen Kaisha Research Group: World Containership Fleet and Its Operations 2009. 28. Trading Economics - Global Economics Research: http://www.tradingeconomics.com 29. Tufton Oceanic Hedge Fund: Container Shipping 2010 Outlook PPT 30. UNCTAD/DTL/TLB/2009/2 (April, 2010), Oil Prices and Maritime Freight Rates: An Empirical Investigation, United Nations Conference on Trade and Development. 31. Wikipedia: http://en.wikipedia.org | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46416 | - |
dc.description.abstract | Liner shipping has always been the catalyst of world trade. Prior to the economic crisis, the industry was able to maintain steady growth. The arrival of this major event created an economic chaos worldwide, and the industry’s profitability took a big hit, suffering from the greatest loss in the history of containerization. The resulted liquidity crisis and problem of asset overvaluation created a negative impact on world trade, thereby widening the supply and demand gap.
This research attempts to provide an in-depth analysis on the external and internal environment of container shipping industry, with a case study on a major player in the industry. The PEST analysis performed in the research shows that economic, social and technological factors are critical to the profitability of the industry, and as analyzed by Five Force Model, the industry is driven by intense rivalry due to price competition, overcapacity, and high bargaining power of buyers. Through Resourced-Based View and SWOT analysis, this research emphasizes the importance of investing in business activities that yield high ROIC and ROE and adopting related diversification, strategic alliance, and corporate restructuring to counter the losses suffered from core container shipping business. While continuously implementing cost-cutting measures, carriers should explore global markets with high level of export, such as China, and other in-land/secondary ports with high volume potential. | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T05:07:58Z (GMT). No. of bitstreams: 1 ntu-99-R97749001-1.pdf: 3968956 bytes, checksum: 602891c4b9c863e6be307e3df5648b48 (MD5) Previous issue date: 2010 | en |
dc.description.tableofcontents | Table of Contents v
List of Figures vii List of Tables ix Chapter 1 Introduction 1 1.1 Research Background and Motivation 1 1.2 Research Purpose 4 1.3 Research Flow 5 Chapter 2 Literature Review 6 2.1 PEST Model 6 2.2 Five Force Model (Porter, 1980) 8 2.3 Resource-Based View (Barney, 1991) 12 2.4 SWOT (Humphrey, 1982) 17 2.5 Business-Level, Corporate-Level, and Global-Level Strategies 19 Chapter 3 Research Methodology 27 3.1 Research Subject and Focus 27 3.2 Research Framework 29 3.3 Measures 30 3.4 Data Collection 32 Chapter 4 Case Description 33 4.1 Macro-Environment 33 4.2 Industry Environment 36 4.3 Internal Environment 43 Chapter 5 Case Analysis and Discussion 52 5.1 Macro-Environment (PEST Analysis) 52 5.2 Industry Environment (Five Force Analysis) 61 5.3 Internal Environment (Resource-Based View) 70 5.4 Strategies and Actions (SWOT Analysis) 79 5.5 Strategy Assessment 86 Chapter 6 Conclusions 98 6.1 Research Conclusions and Implications 98 6.2 Limitations and Suggestions 100 Reference 103 | |
dc.language.iso | en | |
dc.title | 海洋定期貨櫃運輸之產業分析: 以馬士基海運為例 | zh_TW |
dc.title | An Analysis of Liner Shipping Industry:
A Case Study on Maersk Line | en |
dc.type | Thesis | |
dc.date.schoolyear | 98-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳俊忠,許煙明 | |
dc.subject.keyword | 海洋定期貨櫃運輸,五力分析,資源基礎理論, | zh_TW |
dc.subject.keyword | Liner Shipping,PEST,Five Force Analysis,Resource-Based View,SWOT,Business-Level,Corporate-Level,and Global-Level Strategy, | en |
dc.relation.page | 105 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2010-07-26 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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