請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46225
標題: | 認知、情感因素與任務特性對Web 2.0網站使用者行為意向影響之研究—以無名小站及Youtube為例 The Impacts of Cognitive, Affective Factors and Task Characteristics on Behavioral Intention of Using Web 2.0 Websites — An Empirical Study of Wretch and Youtube |
作者: | Chen-Ya Wang 王貞雅 |
指導教授: | 曹承礎 |
關鍵字: | 認知反應,情感反應,任務特性,行為意向,Web 2.0,調節效果, Cognitive responses,Affective responses,Task Characteristics,Behavioral Intention,Web 2.0,moderating effects, |
出版年 : | 2010 |
學位: | 博士 |
摘要: | Based on the classic psychological theory that behavior is composed of cognitive, affective, and conative dimensions, this study examines the relationships among perceived website quality (cognitive response), perceived affective quality (affective response), perceived beliefs, and behavioral intention (conative response) constructs within the Web 2.0 context. The proposed model deems that perceived website quality (objected-based belief) and perceived affective quality (objected-based affect) impact users’ perceived usefulness and perceived ease of use (behavioral beliefs); these in turn influence users’ behavioral intentions. Then, we will examine the moderating effect of task characteristics on the relationships in our proposed model. The task characteristics are classified as utilitarian or hedonic. We will conduct experiments in the laboratory environment and collect the research data. PLS (Partial Least Squares) will be used to analyze the collected data, and we will provide some academic and practical implications for the development of Web 2.0 services. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46225 |
全文授權: | 有償授權 |
顯示於系所單位: | 資訊管理學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-99-1.pdf 目前未授權公開取用 | 684.62 kB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。