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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46217
標題: | 企業成長與價值創造: 以友達公司為例 HOW DOES EXPANSION STRATEGY CREATE VALUE? A CASE STUDY OF AU OPTRONICS CORPORATION |
作者: | Michal Milacek 米拉榭 |
指導教授: | 吳學良(Wu Hsueh-Liang) |
關鍵字: | AUO,value creation,expansion strategy,growth, |
出版年 : | 2010 |
學位: | 碩士 |
摘要: | AU Optronics Corp. (AUO) has developed into one of the world’s largest manufacturer of thin film transistor liquid crystal display (TFT-LCD) panels. Expansion strategy becomes AUO’s mean to continually evolve and adapt to market changes and abreast with its much bigger competitors in a global market.
This study examines a value creation for the AUO’s shareholders through different expansion strategies. Based on my investigation of AUO’s expansion steps I discuss the benefits and downsizes of cooperation, internationalization as well as horizontal and vertical integration which has taken place in the last six years. I further discuss the inevitability of growth in order to survive in the TFT-LCD industry and provide rationales behind it. In addition, I address the issue of AUO’s recent related horizontal integration into a “green business”. The study ends with evaluation of above mentioned expansion approaches in terms of their value creation and implications for the company’s management. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46217 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-99-1.pdf 目前未授權公開取用 | 2.12 MB | Adobe PDF |
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