Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/45498
Title: | 軟體公司企業內部創新之研究-以PTC公司為例 Innovative Business Model within Software Company: A Case Study of PTC |
Authors: | Ming-Daw Cheng 鄭名道 |
Advisor: | 李吉仁教授 |
Keyword: | 網上考試, Innovation,business model,online learning,online testing, |
Publication Year : | 2009 |
Degree: | 碩士 |
Abstract: | It is common practice for enterprises and entrepreneurs seeking innovation or new business model to create value for the customer they served, especially during a down economic environment. Product training in a software company is generally regarded as supplemental to the software. In order to extend the product knowledge education, author suggested an online training and testing service business and targeted at vocational schools in China. Author analyzed the census data from 1956 to 2008 of China for market segment selection; author has taken three academic models to validate the assumption and then suggested an phased execution plan includes the product feature, price structure, selling channels, discounting policy and financial projects in this thesis.
Author indicated few issues that were not well thought out at the initial stage and suggested few possible solution. Author compared different management perspective of entrepreneurship between internal and external of the enterprises as well. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/45498 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 高階公共管理組 |
Files in This Item:
File | Size | Format | |
---|---|---|---|
ntu-98-1.pdf Restricted Access | 1.71 MB | Adobe PDF |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.