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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/44594完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳忠仁(Chung-Jen Chen) | |
| dc.contributor.author | Andrew Sharkey | en |
| dc.contributor.author | 夏亞達 | zh_TW |
| dc.date.accessioned | 2021-06-15T03:51:31Z | - |
| dc.date.available | 2010-07-21 | |
| dc.date.copyright | 2010-07-21 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-07-13 | |
| dc.identifier.citation | Barney, J.B (1991): Firm Resources and Sustained Competitive Advantage, in: Journal of Management 17 (1991), pp. 99 – 120.
Barney, J.B., (2001), Is the Resource-Based Theory a Useful Perspective for Strategic Management Research? Yes. Academy of Management Review; 26, (1), pp.41–56 Barney, J.B. (2007): Gaining and sustaining competitive advantage. Library of Congress Cataloging Barney, J.B. (2006): Strategic Management and competitive advantage. Concepts. New Jersey Parsons Barney, Jay & Hesterly, William (2006): Organizational economics- understanding the relationship between organization and economic analysis, Sage publications. Capability Views of Rent Creation. Strategic Management Journal; 22, pp.387-401 Mahoney, Pandian (1992): The resource-based view within the conversation of strategic management, in: Strategic Management Journal, Vol. 13, pp. 363 – 380. Daft, L.R., (1983), Organizational Theory and Designs, West Pub. Co. , St. Paul Gottinger Hans-Werner (2003): Economies of network Industries. MPG Books Ltd, Bodmin Grant, R.M., (1991), The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review; 33, (3), pp. 114–135 Mahoney, J.T.; Pandian, J.R. (1992), The Resource-Based View Within the Conversation of Strategic Management. Strategic Management Journal; 15, (5), pp. 363–380 Makadok R. (2001), Toward a Synthesis of the Resource-Based View and Dynamic- Capability Views of Rent Creation. Strategic Management Journal; 22, pp.387-401 Hollensen, S. (2004): Global marketing – A Decision-Oriented Approach. Pearson Education Limited Jeannet, J.P. and Hennessey, H.D. (2004): Global marketing strategies. Houghton Mifflin Johnson, G.; Scholes, K. and Whittington, R. 7th ed. (2005): Exploring corporate strategy. Pearson Education Limited Johnson, G.; Scholes, K. and Whittington, R. 8th ed. (2008): Exploring corporate strategy. Pearson Education Limited Porter, M.E. (1979) How Competitive Forces Shape Strategy, Harvard business Review, March/April 1979 Porter, M.E. (1980) Competitive Strategy, Free Press, New York Porter, M.E. (2008) The Five Competitive Forces That Shape Strategy, Harvard business Review, January 2008 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/44594 | - |
| dc.description.abstract | The primary purpose of this research is to analyze the strategy behind the launch of the Luxgen automobile brand by Yulon Motor Company, and to attempt to determine whether the decision is a good one, given the current climate. This brand has been conceived with developing car markets as the primary target, particularly the mainland China market. The research finds that this strategy, while ambitious and insightful, does carry a high degree of risk, especially in areas where the dominant characteristics of the competitive environment do not match the internal resources and capabilities of Yulon Motor and its Luxgen branding arm. Some of these areas include the company’s lack of successful branding experience and also the brands narrow product range, two factors which would generally be considered major obstacles to competitiveness in the global automobile industry. However, this strategy does have potential for success in many areas also, particularly in terms of benefits gained from the engineering expertise, financial resources and geographic location of Yulon Motor Company, and if successful, will provide the company with a foothold in the valuable mainland Chinese market. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T03:51:31Z (GMT). No. of bitstreams: 1 ntu-99-R97749047-1.pdf: 1466654 bytes, checksum: d4711dab5c17c3db87f87670d90ef269 (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | Chapter 1 – Introduction 1
1.1. Research Motives and Background 1 1.2. Research Purpose 2 Chapter 2: Literature Review 4 2.1. External Environment Tools 4 2.1.1. PEST Framework 4 2.1.2. Porter’s Five Forces 7 2.2. Internal Analysis Tools 10 2.2.1. Resource Based View (RBV) theory 10 2.2.2. Resources of the firm 12 2.2.3. Analyzing Capabilities 14 2.2.4. Criticisms of RBV 16 2.3. SWOT Analysis 18 2.3.1. Criticisms of SWOT 18 Chapter 3: Methodology 19 3.1. Research Framework 19 3.2. Measures 21 3.3. Data Collection 22 3.3.1. Choice of sources 22 Chapter 4: Case Description 23 4.1. Taiwan Auto Industry Overview 23 4.2. Case Company History and Structure 25 4.3. New Brands 28 4.4. Yulon’s own-brand strategy 32 4.5. Competitive Positioning and Pricing 33 Chapter 5: Case Analysis and Discussion 37 5.1 Industry environment (Five forces model) 37 5.2. PEST Analysis 47 5.2.1. Summary 55 5.3. Internal Environment Analysis (RBV Analysis) 56 5.4. SWOT Analysis 66 5.4 Strategy and actions 71 Chapter 6: Conclusions 73 6.1 Research conclusions 73 6.2 Research implications and suggestions 75 References 78 | |
| dc.language.iso | en | |
| dc.subject | 裕隆汽車 | zh_TW |
| dc.subject | Yulon Motor Company | en |
| dc.subject | China Automobile Market | en |
| dc.subject | Luxgen | en |
| dc.title | 駕馭巨龍─裕隆汽車進入全球最大汽車市場之策略案例分析 | zh_TW |
| dc.title | Driving the Dragon: A case study of Yulon Motor Company’s strategy for entry into the world’s largest car market | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 郭瑞祥(Dr. Yanming Shu),許煙明(Dr. Ruey-Shan Guo) | |
| dc.subject.keyword | 裕隆汽車, | zh_TW |
| dc.subject.keyword | Yulon Motor Company,Luxgen,China Automobile Market, | en |
| dc.relation.page | 82 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2010-07-13 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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