請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/43873
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 江炯聰 | |
dc.contributor.author | Pao-Su Chang | en |
dc.contributor.author | 張寶蔌 | zh_TW |
dc.date.accessioned | 2021-06-15T02:31:14Z | - |
dc.date.available | 2011-08-19 | |
dc.date.copyright | 2009-08-19 | |
dc.date.issued | 2009 | |
dc.date.submitted | 2009-08-14 | |
dc.identifier.citation | Antoni, F., Burgelman, R. A., & Meza, P. (2004). LVMH in 2004: The Challenges of Strategic Integration. Stanford Graduate School of Business.
Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins. Barnard, M. (1996). Fashion as Communication. New York: Routledge. Benetton Group. (2009年6月20日). Industrial Flexibility. 擷取自 Benetton Group: http://investors.benettongroup.com/phoenix.zhtml?c=114079&p=irol-valueChainHome Binkley, C. (2008, 5 14). Fashion: Racking up the sale; How clothes make it from the runway to the shop on the corner. The Wall Street Journal Asia , p. W.7. Birchall, J. (2005, 3 25). Luxury is so last year, says Saks head. Financial Times . Boland, V. (2009). Prada lays foundations for future growth. Financial Times . Bruce, M., & Kratz, C. (2004). Turbulent brandscape: retailing luxury brands in the UK and France. British Academy of Management Conference. Saint Andrews University. Bumpus, J. (2008, 10 21). Topshop On Top. Retrieved 10 21, 2008, from VOGUE.COM: http://www.vogue.co.uk/news/daily/081021-topshops-record-profits.aspx Capell, K., Kamenev, M., & Saminather, N. (2006, 9 4). Fashion Conquistador. Business Week , p. 38. Capgemini; Merrill Lynch & Co. (2009). World Wealth Report 2008. Capgemini; Merrill Lynch & Co. Chadha, R., & Husband, P. (2007). The Cult of the Luxury Brand: Inside Asia’s Love Affair With Luxury. Natl Book Network. Chatterjee, P. (2002, 11 7). A readymade advantage. Businessline . Chrisopher, M., Lowson, R., & Peck, H. (2004). Creating agile supply chain in fashion industry. International Journal of Retail & Distribution Management , pp. 367-376. Colonna, A. (2003). Don't give up on LVMH yet! Merrill Lynch. Don't Be Off-colour. (2001). International Trade Forum . Dunford, M. (2006, 1). Industrial Districts, Magic Circles, and the Restructuring of the Italian Textiles and Clothing Chain. Economic Geography , pp. 27-60. DUNN, B. (2006). Inside The Zara Business Model; Fast-Fashion Spanish Retailer Churns Out 11,000 New Items Every Season And Delivers New Goods Twice A Week. DNR , 11. Duttge, W. (2008). Buying Chanel (All of It). Condé Nast Portfolio . Ferdows, K., Lewis, M. A., & Machuca, J. A. (2004, 11). Rapid-Fire Fulfillment. Harvard Business Review . Ferdows, K., Lewis, M., & A.D.Machuca, J. (2003, 11 2). Case Study: Zara. Supply Chain Forum . Gallaugher, J. M. (2008). Zara Case: Fast Fashion from Savvy Systems. Ghemawat, P., & Nueno, J. L. (2003). ZARA: Fast Fashion. Harvard Business Publishing. GrantR. (2008). Contemporary Strategy Analysis: Concepts, Techniques, Applications. Blackwell Busines. Haberberg, A., & Rieple, A. (2008). Strategic Management: Theory and Application. OUP Oxford. Hammond, J. (1993). Quick response in retail/manufacturing channels. Globalization, Technology, and Competition , pp. 185-213. Hayes, S., & Jones, N. (2006). Fast fashion: a financial snapshot. Journal of Fashion Marketing and Management , p. 282. Hemphill, C. S., & Suk, J. (2009, 3). THE LAW, CULTURE, AND ECONOMICS OF FASHION. Stanford Law Review , p. 1147. Hines, T., & Bruce, M. (2007). Fashion Marketing. Elsevier Ltd. Hoover's, I. (2009). Benetton Group S.p.A. Retrieved from Hoover's, Inc.: http://cobrands.hoovers.com/global/cobrands/proquest/overview.xhtml?ID=41756 Hoover's, Inc. (2009). H&M Hennes & Mauritz AB. Retrieved from Hoover's, Inc.: http://cobrands.hoovers.com/global/cobrands/proquest/overview.xhtml?ID=100801 Hurlock, E. B. (1976). The psychology of dress : an analysis of fashion and its motive. New York: Arno Press. INDITEX. (2009). INDITEX Annual Report. INDITEX. Jackson, T. (2004). A contemporary analysis of global luxury brands. International Retail Marketing . Jarnow, J., & Dickerson, K. G. (1997). Inside the Fashion Business. Upper Saddle River, New Jersey: Prentice-Hall. JuHone, L. M., & Morganosky, M. A. (1995, 1 13). Exchange relationships between apparel retailers and manufacturers. Clothing and Textiles Research Journal , pp. 57-64. Koromyslov, M. (2005). Luxury and delocalization. What about the country-of-origin effect? An exploratory study with Russian and French consumers. Vienne: 13th Annual Conference Marketing & Business Strategies for Central & Eastern Europe. Kumar, N., & Linguri, S. (2006). Fashion Sense. Business Strategy Review , pp. 80-84. Lane, C. & Probert, J. (2004, 3). Between the Global and the Local: A Comparison of the British and German Clothing Industry. Competition & Change , pp. 243-266. Lane, C., & Probert, J. (2005, 12). Domestic Capabilities and Global Production Networks in the Clothing Industry: A Comparison of German And UK Firms’ Strategies. Competition & Change . (2009). Luxury Market Update 2012 Outlook. Bain & Company. LVMH. (2009). Annual Report. LVMH. Mango's fast growth fueled by supply chain and focus. (2008, 1 11). Knowledge@Wharton . Meyers, T. (2004, 9 13). Marketers learn luxury isn't simply for the very wealthy. Advertising Age . Mills, E. (2001). LVMH. Credit Suisse First Boston. Mintel. (2003). British Lifestyles. London: Mintel. Mintel. (2002). Market Size and Trends. Mintel International Group, UK. Murphy, R., & Barker, B. (2009, 1 30). Fast-Fashion Brands Charge Ahead. Womens Wear Daily , p. 3. Nueno, J. L., & Quelch, J. A. (1998). The Mass Marketing of Luxury. Business Horizons , pp. 61–69. Porter, M. E. (2008, 1 1). The Five Competitive Forces That Shape Strategy. Havard Business Review . Ramaswamy, K. (2003). Louis Vuitton Moët Hennessy: In Search of Synergies in the Global Luxury Industry. Thunderbird, The American Graduate School of International Management. Rohwedder, C. (2009, 5 26). Zara parent Inditex holds steady in storm - Fast-fashion retailer challenges Gap Inc.; markdowns avoided. The Wall Street Journal Asia , p. 17. Rohwedder, C., & Johnson, K. (2008, 2 20). Pace-Setting Zara Seeks More Speed To Fight Its Rising Cheap-Chic Rivals. Wall Street Journal. (Eastern edition) , p. B.1. Special Report: Material fitness - Italian textiles and China; Italian textiles and China. (2006, 2 25). The Economist , p. 79. Sull, D., & Turconi, S. (2008). Fast Fashion Lessons. Business Strategy Review , pp. 5-11. The bankruptcy of Christian Lacroix: End of season. (2009). The Economist . The Economist. (2007, 11 3). Business: New colours at Benetton; Face value. The Economist , p. 88. Tungate, M. (2005). Fashion Brands: Branding Style from Armani to Zara. Kogan Page. Wetlaufer, S. (2002). The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH. HARVARD BUSINESS REVIEW . wikipedia. (2009). Retrieved from Forever 21: http://en.wikipedia.org/wiki/Forever_21#cite_note-autogenerated1-1 Wilson, E. (2008, 5 29). Dress for Less and Less. The New York Times . Zola, É. (1883). Au Bonheur des Dames. Charpentier. 林孟儀. (2006). ZARA的集團擴張 用1+7個品牌逐鹿全球. 遠見雜誌, 230-233. 長澤伸也. (2004). LV時尚王國 : 全球第一名牌的購併與行銷之祕. 台北市: 商周出版社. 紡拓會. (2007). 2007年成衣業七大發展趨勢. 財團法人紡織產業綜合研究所. 紡拓會. (2005). 我國紡織產業附加價值分析. 財團法人紡織產業綜合研究所. 紡拓會. (2004). 針織業供應鏈關鍵因素分析. 財團法人紡織產業綜合研究所. 楊瑪利, & 林孟儀. (2006). 亞洲獨家.西班牙總部全公開 ZARA快速時尚橫掃全球平價奢華風. 遠見雜誌. 經濟部. (2007). 全球運籌管理電子化-紡織業成功導入個案集. 經濟部. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/43873 | - |
dc.description.abstract | 本研究主旨在於分析流行時尚產業中重要競爭者的經營模式,並提出台灣時尚產業發展的可能性。
在了解時尚產業的特徵之後,透過五力分析模型了解奢侈品和快速時尚這兩個極為重要的市場的特性,再分別分析這兩個市場中最主要的競爭者-LVMH和ZARA的價值鏈以及競爭優勢,以了解他們的經營模式和定位策略。同時分析台灣現階段的競爭優勢以及當下面臨的挑戰,並在最後提出成衣產業產值不斷下滑的可能解決方法。 期望藉由本研究的整理與歸納,讀者可以了解流行時尚產業的發展趨勢、特性,以及奢侈品和快速時尚兩個市場區隔中各個價值鏈環節,特別是向下整合至零售端和發展品牌的重要性。 | zh_TW |
dc.description.abstract | The goal of this thesis is to analyze the business model of main competitors in the fashion industry, and bring up the possibility for Taiwan to develop this industry.
After understanding the feature of fashion industry, this thesis analyze two of the most important segments of the market, luxury and fast fashion, by using five force model. Then analyze the value chain and competitive advantages of one main player for each segment-LVMH and ZARA, in order to find out their business models and strategies. Meanwhile, analyze the advantage that Taiwan have and the challenge that Taiwan faced, to generate a solution for the downgrading output value of the ready-to-wear industry. From the thesis, reader can understand the trend and characteristics of fashion industry, also the importance of each step in the value chain in luxury and fast fashion industry, especially in the retailer and brand building parts. | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T02:31:14Z (GMT). No. of bitstreams: 1 ntu-98-R96741058-1.pdf: 2061897 bytes, checksum: 521330fd5d769e0104af6e759719875c (MD5) Previous issue date: 2009 | en |
dc.description.tableofcontents | 目錄 i
圖目錄 iii 表目錄 iv 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第三節 研究方法與論文架構 2 第四節 研究限制 3 第二章 文獻探討 5 第一節 前言 5 第二節 產業五力分析模型 5 第三節 服飾業價值鏈特色 9 第三章 流行時尚產業概論 14 第一節 前言 14 第二節 產業定義 14 第三節 時尚產業現況 15 第四節 時尚產業的訊息傳播模式 20 第五節 時尚產業之產業特性分析 21 第六節 產業趨勢 26 第七節 台灣紡織業 28 第八節 小結 31 第四章 奢侈品產業 32 第一節 前言 32 第二節 產業沿革 32 第三節 奢侈品產業現況 34 第四節 Moët Hennessy-Louis Vuitton 46 第五節 LVMH之SWOT分析 56 第六節 小結 60 第五章 快速時尚產業 61 第一節 前言 61 第二節 快速時尚產業的演進 61 第三節 快速時尚產業現況 62 第四節 INDITEX 72 第五節 ZARA之SWOT分析 82 第六節 小結 86 第六章 結論 87 第一節 前言 87 第二節 LVMH和ZARA之經營模式比較 87 第三節 台灣的競爭優勢分析 90 第四節 結論與建議 93 第五節 後續研究與建議 94 參考資料 95 | |
dc.language.iso | zh-TW | |
dc.title | 時尚產業之經營模式-以LVMH和ZARA為例 | zh_TW |
dc.title | Business model of Fashion Industry-A Case Study on LVMH and ZARA | en |
dc.type | Thesis | |
dc.date.schoolyear | 97-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 尤瑞崇,柴惠珍 | |
dc.subject.keyword | 商業模式,價值鏈,奢侈品,快速時尚,LVMH,ZARA, | zh_TW |
dc.subject.keyword | business model,value chain,luxury,fast fashion,LVMH,ZARA, | en |
dc.relation.page | 99 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2009-08-17 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-98-1.pdf 目前未授權公開取用 | 2.01 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。