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  1. NTU Theses and Dissertations Repository
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請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/42934
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor黃貞穎(Chen-Ying Huang)
dc.contributor.authorYu-Ping Chenen
dc.contributor.author陳瑀屏zh_TW
dc.date.accessioned2021-06-15T01:29:27Z-
dc.date.available2009-07-23
dc.date.copyright2009-07-23
dc.date.issued2009
dc.date.submitted2009-07-21
dc.identifier.citation(1) The Nature of Salience: An Experimental Investigation of Pure Coordination Games, Judith Mehta, Chris Starmer, Robert Sugden, The American Economic Review 84 , 658-673 (1994).
(2) The Parieto-Frontal Integration Theory (P-FIT) of Intelligence: Converging Neuroimaging Evidence, Rex E. Jung, Richard J. Haier, Behavioral and Brain Sciences 30, 135-187 (2007).
(3) The Neural Bases of Cooperation and Competition: An fMRI Investigation, Jean Decety, Philip L. Jackson, Jessica A. Sommerville, Thierry Chaminade and Andrew N. Meltzoff, NeuroImage 23, 744-751 (2004).
(4) Automatic and Intentional Brain Responses During Evaluation of Trustworthiness of Faces, J.S. Winston, B.A. Strange, J. O’Doherty and R.J. Dolan, Nature Neuroscience 5, 277-283 (2002).
(5) The Neural Basis of Romantic Love, Andreas Bartels and Semir Zeki, Neuroreport 11, 3829-3834 (2000).
(6) Empathy for Pain Involves the Affective but not Sensory Components of Pain, Tania Singer, Ben Seymour, John O’Doherty, Holger Kaube, Raymond J. Dolan, Chris D. Frith, Science 303, 1157-1162 (2004).
(7) Explaining Focal Points: Cognitive Hierarchy Theory versus Team Reasoning, Nicholas Bardsley, Judith Mehta, Chris Starmer and Robert Sugden, CeDEx Discussion Paper No. 2008-17.
(http://www.nottinghamnetlearning.com/economics/cedex/papers/2008-17.pdf)
(8) A Multimodal Cortical Network for the Detection of Changes in the Sensory Environment, Jonathan Downar, Adrian P. Crawley, David J. Mikulis, Karen D. Davis, Nature Neuroscience 3, 277-283 (2000).
(9) Decoy Alternatives in Policy Choices: Asymmetric Domination and Compromise Effects, Kaisa Herne, European Journal of Political Economy, 13, 575-589 (1997).
(10) The Robustness of the Asymmetrically Dominated Effect: Buying frames, Phantom Alternatives, and In-store Purchases, Doyle, John R; O Connor, David J; Reynolds, Gareth M, Bottomley, Paul A, Psychology & Marketing 16, 225-243 (1999).
(11) Contextual and Procedural Determinants of Partner Selection: of Asymmetric Dominance and Prominence, Constantine Sedikides, Dan Ariely, Nils Olsen, Social Cognition 17, 118-139 (1999).
(12) Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand, Kathryn M. Sharpe, Richard Staelin, Joel Huber, Journal of Consumer Research 35, 406-422 (2008).
(13) Distinguishing Among Models of Contextually Induced Preference Reversals, Douglas H. Wedell, Journal of Experimental Psychology: Learning, Memory, and Cognition 17, 767-778 (1991)
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/42934-
dc.description.abstract利用功能性磁振造影(Functional Magnetic Resonance Imaging, 簡稱為fMRI),可以找到人的思考過程和使用的腦部區域之間的對應關係。將這樣的技術應用在經濟學的研究中,可以找到人類在解決經濟問題時,所對應到的腦部反應,也可以由腦部反應的結果,對經濟學理論提出新的想法。本篇論文的第一部分,是利用功能性磁振造影的技術,找出解決優勢可解賽局和協調賽局,所對應到的不同腦部反應。而第二部份,則專注於人類的偏好行為受到不相關的選項所影響,違反不相關事件的獨立性(Independence of Irrelevant Alternatives,常簡寫為 IIA)的假設。希望可以利用偏好發生改變時的腦部反應,讓我們更了解人類違反不相關事件的獨立性的原因。zh_TW
dc.description.abstractBy functional magnetic resonance imaging (fMRI), scientists can find the correlation between brain activities and the correspondent deliberation process. This technology is also very useful in economic research. It could help economists not only to identify the brain activities corresponding to human’s behavior but also to propose new ideas based on the brain activities. In the first part of this study, we use fMRI to distinguish the difference in the brain when people face dominance-solvable games and coordination games. In the second part, we turn our attention to the violation of Independence of Irrelevant Alternatives (IIA). By using fMRI, we may find the relation between preference reversal and the correspondent brain regions. Further more, we may propose new preference theory with the evidence in the brain.en
dc.description.provenanceMade available in DSpace on 2021-06-15T01:29:27Z (GMT). No. of bitstreams: 1
ntu-98-R96323007-1.pdf: 13512795 bytes, checksum: f1d2be52b72880888705b6a4f615ce78 (MD5)
Previous issue date: 2009
en
dc.description.tableofcontents中文摘要……………………………………………………………… i
英文摘要……………………………………………………………… ii
第一章 功能性磁振造影在賽局理論的應用……………………… 1
1.1 實驗介紹 …………………………………………………… 1
1.2 實驗設計 …………………………………………………… 1
1.3 行為實驗結果 ……………………………………………… 5
1.4 腦神經實驗結果 …………………………………………… 7
1.5 討論和結論 ………………………………………………… 10
第二章 功能性磁振造影在偏好理論的應用……………………… 12
2.1 誘餌效應簡介 ……………………………………………… 12
2.2 行為實驗方法 ……………………………………………… 17
2.3 行為實驗結果 ……………………………………………… 22
2.4 腦神經實驗時的資料分析方法 …………………………… 31
2.5 討論和結論 ………………………………………………… 35
參考文獻 …………………………………………………………… 38
附錄1 ……………………………………………………………… 40
附錄2 ……………………………………………………………… 52
dc.language.isozh-TW
dc.subject誘餌效應zh_TW
dc.subject功能性磁振造影zh_TW
dc.subject協調賽局zh_TW
dc.subject優勢可解賽局zh_TW
dc.subjectcoordination gamesen
dc.subjectfMRIen
dc.subjectdecoy effecten
dc.subjectIIAen
dc.subjectdominance-solvable gamesen
dc.title功能性磁振造影在賽局及偏好理論的應用zh_TW
dc.titleUsing fMRI in Game and Preference Theoryen
dc.typeThesis
dc.date.schoolyear97-2
dc.description.degree碩士
dc.contributor.coadvisor王道一(Joseph Tao-yi Wang)
dc.contributor.oralexamcommittee吳聰敏(Tsong-Min Wu),駱明慶(Ming-Ching Luoh),魏凱立(Kelly Olds)
dc.subject.keyword功能性磁振造影,協調賽局,優勢可解賽局,誘餌效應,zh_TW
dc.subject.keywordfMRI,coordination games,dominance-solvable games,IIA,decoy effect,en
dc.relation.page86
dc.rights.note有償授權
dc.date.accepted2009-07-21
dc.contributor.author-college社會科學院zh_TW
dc.contributor.author-dept經濟學研究所zh_TW
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