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The Research on Business Model Trasformation of Traditional Lighting Industry : A Case Study of “Home Resource”
Business Model,Type of Business,Lighting Industry,
|Publication Year :||2016|
|Abstract:||回顧臺灣早期的經濟發展模式，剛開始接受歐美先進國家的外包訂單與代工OEM（Original Equipment Manufacturing）業務，而後逐漸發展出臺灣特有的代工產業發展的優勢。到了1980年代，臺灣生產成本與環保意識崛起，鄰近新興國家（如東南亞與中國大陸）亦開始模仿臺灣的代工發展模式，導致臺灣原有生產優勢及利潤無法持續，部分廠商不得不將工廠外移至生產成本較低的世界各地，以延續其OEM業務，有些廠商則轉型為研發設計ODM（Original Design Manufacture）或是發展擁有自我自主品牌的OBM（Own Brand Manufacture）業務。
Reviewed the early Taiwan economic development model,which has just started to accept the outsourcing orders and OEM (original equipment manufacturing) business from advanced countries like Europe and America , then gradually developed unique advantages in Taiwan's foundry industry. By the 1980s, Taiwan production cost and environmental protection consciousness rise, adjacent to the emerging countries, such as Southeast Asia and Mainland China also began to imitate Taiwan's OEM development mode, resulting in Taiwan original production advantages and profits cannot be sustained, some manufacturers had to move the factories to other places with low production cost to continue its OEM business, some manufacturers transfer to do
R & D design ODM (original design manufacture) or develop their own brand OBM (own brand manufacture) business.
This research mainly interviewed the case company founded in 1988 - Home Resource Industrial Co Ltd, which has mainly engaged in manufacture and exported lighting products to over 50 countries across the world in last 2 decades. The case researcher Sam Chen, the founder of the company who has been in the lighting industry for 30 years and visited about 50 countries for marketing various products. Sam Chen has led many elite lighting enterprises to attend lots of world famous exhibitions and “ Lighting kingdom “ is therefore more solidified during the three years when he was Chairman of TLFEA. Even now being the Director of CEECA and LABC, Sam Chen still commits to win-win on interactions between China and Taiwan.
In brief, Home Resource Industrial Co Ltd is a typical company which transferred into branded LED lighting from traditional power lighting. This research aims at exploring how “Home Resource” catches up the trend and eventually becomes a leading international well-known brand in lighting industry. And all the successes are due to implement various strategies of segmentation of production and sales, brand scale and marketing mix. The goals of the research are as following.
(1) To explore the difficulties and challenges during development faced by the company? Transformation driving force?
(2)To explore how to construct the effective business model, the management characteristics, the company content and the key activities in different periods?
To construct the creative business model of the brand strategy for the company in the future development.
Due to the main goals of this study are at the case company and above the level of the competent,exploring the effective business model, the management characteristics, the company content and the key activities in different periods and constructing the creative business model of the brand strategy for the case company in the future development and focusing on China's cross-border business development trend, and adjusting the company strategy. Meanwhile the case company is to make a breakthrough, enhancing the competitiveness of enterprises. 'Home Resource' is taken as an example of miracle in business brand development and strategy for the survival of enterprises.
|Appears in Collections:||臺大-復旦EMBA境外專班|
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