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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 彭文正(Weng-Jeng Peng 彭文正),倪炎元(Yan-Yuan Ni 倪炎元) | |
dc.contributor.author | Yu-Jen Chen | en |
dc.contributor.author | 陳郁仁 | zh_TW |
dc.date.accessioned | 2021-06-13T15:36:16Z | - |
dc.date.available | 2009-07-14 | |
dc.date.copyright | 2008-07-14 | |
dc.date.issued | 2008 | |
dc.date.submitted | 2008-07-10 | |
dc.identifier.citation | 一、中文書目
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Culture and Power: A Media, culture and Society Reader. London: Sage. pp.73-89. Chung, W. W., Wu, W. W. & Liang, Y.F. (1991). Conceptualizing knowledge: Experts and novice in news reading. Paper presented to the Mass Communication Division, Annual Conference of ICA, Chicago, Il. May, 1991. Entman, R. M. (1993). Framing: Toward clarifification of a fractured paradigm. Journal of Communication, 36:1, 12-14. Entman, R. (1989). Democracy without Citizens: Media and the Decay of American Politics. New York: Oxford University Press. Fishman, M. (1980). Manufacturing the news. Austin: University of Texas Press. Gamson, W. A. (1989). Medial discourse and public opinion on nuclear power La constructionist approach. AJS. 1995(1). pp.1-37. Gamson, W. A. (1988). Political discourse and collective action. In Klamdermans, B., Kriesi, H. & Tarrow, S. (Eds.) International Social Movement Research 1, Greenwich, Conn.: JAI Press. pp.219-244. Gans, H. (1979). Deciding What’s News. New York: Panthon House. Gerhard, J., & Rucht, D. (1992). Mesomobilization: Organizing and framing in two protest Campaigns in West Germany. American Journal of Sociology, 98:3, 555-595. Giltin, Todd (1980). The Whole World Is Watching: Mass Media in the Making and Unmaking of the New Left. Berkeley, C.A.: University of California Press. Goldenberg, E. (1984). Prerequisities for Acess to the Press. In D. A. Graber. (Ed.) Media Power in Politics. pp.231-238. Graber, D. A. (1989). Content and meaning: What’s it all about? American Behavioral Scientist, 33, 144-152. Hackett, R. A. (1984). Decline of a paradigm? Bias and objective in news media studies. Critical Studies in Mass Communication, 1:3, 220-259. Klandermans, Bert. (1992). The social construction of protest and multiorganization fields, Frontiers in social movement theory. In Aldon D. Morris & Carol McClurg Mueller (Eds.) New Haven: Yale University Press. pp.77-103. Klandermans, B. (1988). The Formation and Mobilization of consensus. In Klandermans, B., Kriesi, H. & Tarrow, S. (Eds.) International Social Movement Research1. Greenwich, Conn.: JAI Press. pp. 173-196. Klandermans, B., & Ogema, D. (1987). Potentials, networks, motivations and barriers: Steps towards participation in social movements. American Sociological Review, 52, 519-531. Krips, H. (1990). Power and resistance. Philosophy of the Social Sciences, 20:2, 170-182. Mathes, R. & Pfetch, B. (1991). The role of the alternative press in the agenda-building process: Spill-over effects and media opinion leadership. European Journal of Communication, 6, 33-62. Melucci, A. (1989). Nomads of the Present Social Movement and Individual Needs in Contemporary Society. Cited from Klandermans, B. (1991). New social movements and resource mobilization: The Eruopean and the American approach revisited. In Rucht, D. (Ed.) Research on Social Movements: The State of the Art in Western Europe and The USA. Frankfurt am Main, Campus Verlag. pp.17-44. Miller, S. H. (1978). Reporter and beats: The making of oppositional news. Critical Studies in Mass Communication, 9, 75-90. Noelle-Neumann, E. & Mathes, R. (1987). The events as events and the events as news: The signigicance of consonance for media effects research. European Journal of Communication, 2, 391-414. Pan, Z. D. & Kosicki, G, H. (1992). Framing Analysis: An approach to news discourse. Paper submitted to Political communication division, International Communication Association for the 1992 Annual Conference. Parenti, M. (1978). Power and the Poweless. Cited from Reese, S.D. (1991). Setting the media’s agenda: A power balance perspective. Communication Yearbook, vol.14, pp.309-356. Philp, M. (1985). Michale Foucault. In Skinner, Q. (Ed.) The Return of Grand Theory in the Human Sciences. Redwood Burn Limited Trowbridge, Wiltshire. pp.65-81. Pride, R. A. (1995). How activites and media frame social problems: critical events versus performance trends for schools. Political Communication, 12, 5-26. Rachlin, A. (1988). News as Hegemonic Reality: American Political Culture and the Framing of News Accounts. New York: Praeger Publishers. Reese, S. D. (1991). Setting the media’s agenda: A powerbalance perspective . Communication Yearbook, vol.14, pp.309-356. Roeh, I. (1989). Journalism as story telling, coverage as narrative. American Behavioral Scientist, 33, 162-168. Ryan, C. (1991). Prime Time Activism: Media Strategies for Grassroots Organizing. Boston, MA.: South End Press. Schlesinger, P., Tumber, H. & Murdock, G. (1991). The media pollitics and criminal justices. British Journal of Sociology, 42:3, 388-420. Shoemaker, P. J. (1989). Public Relations versus Journalism? Comments on Turow, American Behavioral Scientist, 33:2, 213-15. Snow, D. A. & Benford, R. D. (1988). Ideology, frame resonance and participant mobilization. In Klandermans, B. Kriesi, H. & Tarrow, S. (Eds.) International Social Movement Research 1. Greenwich, Conn.: JAI Press, pp. 197-208. Snow, D. A., Rochford, E. B., Wprdem, S. K. Jr. & Benford, R. D. (1986). Frame alignment process, micromibilization and movement participation. American Sociological review, 51, 464-481. Snow, D. A, & Benford, R. D. (1992). Master frame and cycles of protest. In Morris, A. D. & Mueller, C. M. (Eds.) Frontiers of Social Movement Theory. New Haven and London: Yale University Press. pp. 135-155. Tankard, J. W., Jr. (1991). Media frames: Approaches to conceptuallization and measurement. Paper presented to the AEJMC, 1991. Tuchman, G. (1978). Making news. New York: Free Press. Van Dijk, T. A. (1989). Structures of discourse and structures of power. Communication Yearbook, vol.12, pp.18-59. Wolfsfeld, G. (1993). Introduction: Framing political conflict. In Cohen, Akiba A. & Wolfsfeld, gadi (Eds.) Framing the Intifada: People and Media. Ablex Publishing Corporation. xiii to xxviii. Wolfsfeld, G. (1991). Media protest and political violence: A transactional analysis. Journalism Monographs, 127. Wolfsfeld, G. (1984). Symbiosis of press and protest: An exchange analysis. Journalism Quarterly, 61, 550-555, 742. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/37642 | - |
dc.description.abstract | 2006年由於當時的總統陳水扁周遭的家人和親信爆發貪瀆的新聞,使得社會中瀰漫著一股反扁的情緒,之後,施明德等人發起的紅衫軍倒扁運動,藉由當初倒扁總部的造勢活動,成功的募集了龐大的資金,以及吸引百萬的人潮參與,並且藉由倒扁總部的媒體策略,該活動也吸引了國內外媒體的目光,獲得各大媒體的報導。綜觀台灣的群眾運動發展史,此次群眾運動所動員的人數和募款的數目,都是前所未見的,故本篇深度採訪報導希望能夠藉由對於倒扁總部當時的決策高層,做個別的深度訪談,了解當初是如何達成決策,決定用何種媒體策略,吸引媒體的關注和號召民眾參與。此外,本深度採訪報導也將針對當時採訪的報社記者做訪談,探討當時的新聞媒體,對於此次活動的看法,以了解此次活動的媒體策略,是否真的達到當初倒扁總部的預期。
訪談的結果如下:(ㄧ)當時社會上的反扁氛圍,助長了紅衫軍的募款和氣勢,所以能夠號召到如此多的民眾參與該次活動;(二)另一方面,倒扁總部採用范可欽的建議,利用不同的「話題」和「行動」來炒熱活動,並且透過不同的議題炒作,增加本身活動在媒體上的曝光率,維持活動的熱度;(三)然而,在倒扁總部的內部,卻也因為缺乏民主的機制,和對活動路線的爭執,導致最後演變成藍綠的對決,終使活動無以為繼;(四)在媒體記者方面,受訪者皆提到了倒扁總部的媒體策略是把雙面刃,撐開活動的廣度,卻使活動缺乏深度,此外,受訪媒體也提及台灣藍綠媒體政治版圖的問題,以及倒扁總部的操作手法,使得媒體都跨越了本身的分際,而涉入了該次的事件。 本深度採訪報導發現,此次的紅衫軍倒扁運動,是個倒扁總部、社會氛圍和媒體三者交互影響,所形成的ㄧ個大型政治公關行銷活動。 | zh_TW |
dc.description.abstract | This paper talks about the anti-president Chen Shui-Bian protest in 2006. This protest not only gathered more than one million people joining, but also rose more than one billion dollars fund from the society. Both the participants and fundraising broke the record of Taiwan’s social movement history. This paper will try to interview both those people, who were in charge of this protest, and the journalists, who wrote the news stories during that period of time, in order to figure out what kinds of PR strategies this protest used to attract the media and society’s attention.
The majored findings included: (1) The social atmosphere at that time benefited the protest’s fundraising and recruitment. (2) This protest used different “topics” and “activities” to keep the issue hot. Also, it kept feeding journalists various news issues in order to attract media’s attention. (3) However, headquarter of this protest was lack of a democratic policy to make decisions. As the protest went by, headquarter of this protest also wrangled over either using the peaceful ways or the hard line demanding to obtain its goal. All this factors weakened the protest and led it to its end. (4) In the media part, journalists all mentioned that the PR strategies that the protest used made this activity’s size become bigger, but also restricted its meaning going deeper. Moreover, based on the interview, the journalists confessed that news media in Taiwan are deeply influenced by the political power. Each newsagent might have its own political points of views and choose to represent the news in different ways and got involved in this protest. This paper found out the 2006 anti-president Chen Shui-Bian protest is a political PR strategies which included the protest itself, media, and also the social atmosphere. | en |
dc.description.provenance | Made available in DSpace on 2021-06-13T15:36:16Z (GMT). No. of bitstreams: 1 ntu-97-R94342009-1.pdf: 559375 bytes, checksum: 70072fa7398ed031cdb702d803001301 (MD5) Previous issue date: 2008 | en |
dc.description.tableofcontents | 第一章 前言 1
第一節 、研究動機與背景 1 第二節 、 問題意識與研究策略 第三節 、 採訪整理 2 第二章 文獻回顧 4 第ㄧ節 、媒體與社會運動 4 第二節 、社會運動與框架 8 第三節 、媒介策略的運用 14 第三章 深度報導 18 第一節 、百萬紅潮的湧現 18 ㄧ、 七天內募得ㄧ億元的壓力 二、 「話題」和「行動」打造出來的動能 三、 全民參與的訴求 第二節 、超量的新聞曝光 22 ㄧ、 畫面會說話 二、 主導新聞議題 三、 媒體的球員兼裁判 第三節 、決策高層的內部風暴 27 ㄧ、 漸行漸遠的決策團隊 二、 和平 V.S 抗爭路線 三、 藍綠對決與ㄧ個人的戰爭 第四節 、政治行銷中的消費者 33 ㄧ、 雙面刃的媒體策略 二、 身陷其中的媒體 三、 注定沒有結果的抗爭 第四章 訪談結果和限制 40 ㄧ、訪談結果 40 二、研究限制 43 附錄一 紅衫軍大事記 46 附錄二 採訪摘要 48 附錄三 施明德促扁下台公開信 67 附錄四 BBC、Taipei Times、The China Post 針對台灣倒扁報導 71 參考文獻 76 | |
dc.language.iso | zh-TW | |
dc.title | 2006年紅衫軍倒扁運動的媒體策略 | zh_TW |
dc.title | 2006 Anti-President Chen Shui-Bian Movement's Strategy | en |
dc.type | Thesis | |
dc.date.schoolyear | 96-2 | |
dc.description.degree | 碩士 | |
dc.contributor.advisor-orcid | ,倪炎元(ctyuan@mail.chinatimes.com.tw) | |
dc.contributor.oralexamcommittee | 何榮幸(Rongo-Sing He 何榮幸),吳進生(Jin-Sheng Wu吳進生) | |
dc.subject.keyword | 紅衫軍,倒扁運動,政治公關,社會運動,媒體策略,議題設定,框架, | zh_TW |
dc.subject.keyword | Anti-president,Politic PR,Social Movement,Agenda Setting,Framing, | en |
dc.relation.page | 79 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2008-07-10 | |
dc.contributor.author-college | 社會科學院 | zh_TW |
dc.contributor.author-dept | 新聞研究所 | zh_TW |
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