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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳鴻基(Houn-Gee Chen) | |
| dc.contributor.author | Doris Yu | en |
| dc.contributor.author | 余宗螢 | zh_TW |
| dc.date.accessioned | 2021-06-13T15:31:00Z | - |
| dc.date.available | 2011-08-23 | |
| dc.date.copyright | 2011-08-22 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-08-22 | |
| dc.identifier.citation | Reference
English Andrew, H. & Gold A. (2001) 'Knowledge management: An organizational capabilities perspective. ' Journal of Management Information Systems, Summer; 18(1)： 185-214. Ashish Dwivedi and Tim Butcher (2009). 'Supply chain management and knowledge management : integrating critical perspectives in theory and practice.' Barney, J.B. (1991), 'Firm Resources and Sustained Competitive Advantage', Journal of Management, 17(1)： 99-120. Barney, J.B. (2001), 'Is the Resource-Based 'View' a Useful Perspective for Strategic Management Research? Yes', Academy of Management Review, 26(1)： 41-56. Bill Gillham (2000). 'The research interview.' Catherine L. Wang and Pervaiz K. Ahmed (2005). 'The knowledge value chain: a pragmatic knowledge implementation network.' Handbook of business strategy 6(1)： 321-326. Janice A. Black and Kimberly B. Boal (1994). 'Strategic resources: traits, configurations and paths to sustainable competitive advantage.' Strategic Management Journal, Vol. 15, 321-326. Kim, H., Breslin, J.G., Decker, S., Choi, J. and Kim, H. (2009) ‘Personal knowledge management for knowledge workers using social semantic technologies’, Int. J. Intelligent Information and Database Systems, Vol. 3, No. 1, pp.28–43. Nonaka, I. (1988), 'The Knowledge-Creating Company', Harvard Business Review on Knowledge Management, Harvard Business School Press, Boston, MA, p. 21–45. Nonaka, I. (1994), 'A dynamic theory of knowledge creation', Organization Science, 5(1)：14 - 37. Nonaka, I. and Konno, N. (1998), 'The concept of 'ba':Building a foundation for knowledge creation', California Management Review, Vol. 40(3)： 40-54. Nonaka, I., Umemoto, K. and Senoo, D. (1996), 'From information processing to knowledge creation: a paradigm shift in business management', Technology in society, Vol. 18(2)： 203-218. Porter, M.E. (1980) 'Competitive Strategy: Techniques for Analyzing Industries and Competitors. ' New York: The Free Press. Porter, M.E. (1991) 'Towards a dynamic theory of strategy.' Strategic Management Journal, Summer Special Issue, 12, 95-117. Chinese 王壮著 (2009) '知识管理 : 知识经济时代出版企业管理模式探索'。 江美欣 (2001). '影響知識管理策略及其效益之因素研究' 成功大學國際企業 研究所學位論文。 李浩著 (2009) '企业创新中的知识管理'。 李梓房著 (2006) '知识结构与知识型企业成长'。 邱均平等著 (2009) '知识管理学'。 杨国亮著 (2007) '企业竞争优势论'。 常致泰 (2002). '從企業競爭優勢的觀點探討知識管理模式的建構－以中鋼公司為 例' 中山大學企業管理學系研究所學位論文。 陈友华著 (2004) '中囯和欧盟婚姻市场透视'。 陳永隆 (2005). '知識價值鏈模式建立及其應用' 成功大學資源工程研究所 學位論文。 許博翔 (2006). '知識工作者生活型態研究 – 以數位遊戲產業為例' 中山大學人 力資源管理研究所學位論文。 梁定澎,王存國編 (2010) '知識管理新境界'。 張鈺平 (2004). '台越跨國婚姻之仲介業角色研究' 成功大學政治經濟學研究所 學位論文。 葛新权主编 (2007) '北京知识管理研究报告'。 鍾俊文編著 (2010) '台灣高齡少子化的影響與對策'。 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/37517 | - |
| dc.description.abstract | 知識管理雖是近年來新興的研究領域，其研究成果之豐碩已有目共睹，可惜大部分的主題多針對大型企業的競爭策略或是人力資源為主，而對傳統產業的論述偏少，尤其缺乏針對目前以知識結合資訊技術興起的台灣婚友社-專業紅娘產業的論述。故本研究即在探討台灣婚友社如何運用其會員資料，結合多年的媒合配對經驗與資訊網路科技，進行知識管理，藉以了解台灣婚友社的競爭優勢所在。
本研究以知識價值鏈為基礎，深度訪談甲、乙、丙三家台灣婚友社內的四位資深從業人員，檢視知識管理的基石、知識管理的流程、組織(公司/部門)與個人能力及營運毛利此四大構面，分析台灣婚友社現行實務操作的知識管理現況，紀錄婚友社從業人員的知識管理運用情形，並進一步提出適用於台灣婚友社的知識管理架構。 本研究發現台灣婚友社在知識管理基石方面：大多缺乏知識管理電腦系統；組織缺乏推動知識管理的文化，也沒有對知識的評價方式，從業人員對知識管理的概念模糊，知識的流通則多經過從業人員私下口頭溝通。在知識管理流程方面：婚友社會員本身對擇偶的條件就是重要知識的來源；在知識儲存與編纂部分，大多以紙本資料卡的方式紀錄，僅乙公司儲存於電腦資訊系統；知識的擴散與萃取則是以私下與績優的從業人員聊天的方式獲得，或是從個案累積萃取精華；知識的創造與運用則是被受訪者建議服務內容應擴及資料庫分析配對率增進會員參加信心、建議增設「了解自我」的課程幫助會員了解心中真正的需求，或是異業結盟，如：和醫院合作不孕症檢測。在組織(公司/部門)與個人能力方面：受訪者均認為知識管理確實有幫助提升以下三大能力：一、面對消費者需求及學習服務向上提升的能力，二、新會員/產品/活動開發的能力，三、面對內外環境變動下，妥善運用資源的能力。在營運毛利方面：研究發現營運毛利可分為兩者來看，一、短期獲利(每月業績)，二、長期獲利(配對成功率、口碑)，但短期獲利與長期獲利卻互有衝突，要如何達到顧此不失彼是婚友社一個非常重要的課題。 台灣面臨少子化的危機，近來不時可見政府與民間鼓勵結婚生育的新聞，希望本文能一揭婚友社的神秘面紗，了解其如何為芸芸眾生找著另一半，也可作為社會大眾對專業紅娘業選擇的參考。 | zh_TW |
| dc.description.abstract | Dating service provided by matchmaking companies, a practice where professional matchmakers set up dates for registered singles, has proven to lead to a longer and happier marriage. We suggest that this is due in part to professional matchmakers’ success to screen out compatible matches, a result based on knowledge management (KM) of the past matchmaking experiences. Using a knowledge value chain framework, in-depth interviews were conducted with four well-experienced matchmakers in Taiwan. We document matchmakers’ general ideas in four categories: KM enablers, KM processes, organizational/individual capabilities, and performance margin.
The major findings from this study are that the more knowledge management concepts and procedures the matchmakers have implemented, the more the matchmaking results led to greater customer satisfaction and on the other hand, less profit earned by the matchmaking companies in a short run. This research also provides solutions on how to manage and balance between short-term profits and long-term customer satisfaction that lead to company reputation which is highly expected by customers in this industry. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-13T15:31:00Z (GMT). No. of bitstreams: 1 ntu-100-R97749024-1.pdf: 842847 bytes, checksum: 4a7b2e1957cba24c0d383066d982c0f4 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgements i Thesis Abstract ii 中文摘要 iv Table of Contents vi List of Figures viii List of Tables ix Chapter 1: Introduction 1 1.1 Motivation of Study 1 1.2 Research Purpose and Scope of Research 2 1.3 Research Process 3 Chapter 2: Literature Review 4 2.1 Definition and Characteristics of Knowledge 4 2.2 Classifications of Knowledge 5 2.3 Definition of Knowledge Management 7 2.4 Definition of Knowledge Value Chain 9 Chapter 3: Taiwan’s Matchmaking Industry 13 3.1 Matchmakers past and present 13 3.2 Taiwanese marital status and matchmaking companies 15 3.2.1 Taiwanese unmarried persons and birthrate 15 3.2.2 Definition of matchmaking companies 16 3.2.3 Matchmaking Companies for Taiwanese (MCT) 18 3.3 Service of MCT 19 3.4 How to become a MCT’s member 20 Chapter 4: Research Methodology 23 4.1 Research structure 23 4.2 Research method 25 4.2.1 Interviewee selection 26 4.2.2 Backgrounds of interviewees 26 4.2.3 Interview processes 27 4.2.4 The questionnaire 28 Chapter 5: Research analysis and results 31 5.1 Matchmaking companies brief review 31 5.2 Interview results 35 5.2.1 Knowledge management current status (KM enablers) 35 5.2.2 Knowledge management processes 40 5.2.3 Organizational (company/department) and individual capabilities 48 5.2.4 Effects of knowledge management on performance margin 53 5.2.4 Summary of interview results 55 Chapter 6: Conclusions and future researches 58 6.1 Conclusions 58 6.1.1 Knowledge management enablers 59 6.1.2 Knowledge management processes 61 6.1.3 Organizational and individual capabilities 63 6.1.4 Performance margin 65 6.2 Research limitation 67 6.3 Future research 68 Reference 70 Appendix I: Interview questionnaire 73 Appendix II: In-depth interview transcription (summarized) 76 | |
| dc.language.iso | en | |
| dc.subject | 知識管理 | zh_TW |
| dc.subject | 專業紅娘產業 | zh_TW |
| dc.subject | 台灣婚友社 | zh_TW |
| dc.subject | 知識價值鏈 | zh_TW |
| dc.subject | knowledge management | en |
| dc.subject | professional matchmaker | en |
| dc.subject | Taiwan matchmaking company | en |
| dc.subject | knowledge value chain | en |
| dc.title | 知識管理對台灣婚友社專業紅娘業之影響-
由知識價值鏈的觀點探討 | zh_TW |
| dc.title | The impact of knowledge management within matchmaking companies dedicated to Taiwanese
-An analysis using the knowledge value chain perspective | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 蔣明晃(Ming-Huang Chiang),余峻瑜(Jun-Yu Yu) | |
| dc.subject.keyword | 知識管理,知識價值鏈,台灣婚友社,專業紅娘產業, | zh_TW |
| dc.subject.keyword | knowledge management,knowledge value chain,Taiwan matchmaking company,professional matchmaker, | en |
| dc.relation.page | 96 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2011-08-22 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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