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標題: | 超級市場及量販店對台灣農產品之影響與角色 The Role of Retail Sector in Agricultural Food System in Taiwan |
作者: | Sheng-Ti Hung 洪聖迪 |
指導教授: | 張靜貞 |
關鍵字: | 超級市場,量販店,資料包絡分析法, DEA,supermarket,retail outlet, |
出版年 : | 2005 |
學位: | 碩士 |
摘要: | Since supermarkets and retail outlets (retail sector) have became more important to our life, especially in purchasing fresh food. This thesis is going to connect the relationship between retail sector and agricultural production and trade and evaluate the efficiency performance of the retail sector. In Chapter 1, the research motivations, research goal, methods and data are introduced here. In chapter 2, we introduced the general market condition for retail market, general merchandise and retail sector so that we could understand the industry characteristic of supermarkets and retail outlets. Background of retail sector was also portrayed in this chapter to show the industry trend consisting of development history, leading firms, foreign domestic investment and consumers’ purchasing behaviors. Chapter 3 present a causality test for proving our null hypothesis therefore we took sales of supermarkets and retail outlets, production value of vegetable and fruit and livestock on the measure of test. The second hypothesis is the relevant linkage between value of agricultural import (vegetable and fruit, livestock) and sales of retail sector. Chapter 4 specifies the census data used in the work and calculation of firms’ efficiency performance and then analyzes the empirical results. Why in chapter 4 this article chose to analyze the efficiency performance of retail sector? Because retail sector market in Taiwan with rapid growth has been matured actually, efficiency performance became an important factor to select a firm which is going to survive or not in Taiwanese retail sector market. To be more competitive in retail sector market, efficiency performance may be a key for surviving. We also compare the competitiveness of supermarket and retail outlet due to the similarity of the industry characteristic. Without doubts, in the end, the purchasing strategies of retail sector will influence production of fresh food since retail sector has been more important in food marketing system than ever. In the last chapter, chapter 5, we make conclusion with some remarks along with some implications for future policy made. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/36635 |
全文授權: | 有償授權 |
顯示於系所單位: | 農業經濟學系 |
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