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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/34025
標題: | 觀光節慶中地方政府與GONGO之間的合作關係─以宜蘭國際童玩藝術節為例 The Coordination Relationship Between Local Government and GONGO in the Tourist Festival: A Case Study on Ilan International Children's Folklore & Folkgame Festival |
作者: | Ching-hsiang Kan 康景翔 |
指導教授: | 王俊豪(Jiun-Hao Wang) |
共同指導教授: | 鄧志松(Terry Teng) |
關鍵字: | 觀光節慶,宜蘭國際童玩藝術節,GONGO, Tourist Festival,GONGO, |
出版年 : | 2006 |
學位: | 碩士 |
摘要: | 近年來,國內的觀光節慶蓬勃發展。其中,宜蘭國際童玩節藝術節被視為成功的觀光節慶典範之一。本研究係從組織的角度,探討活動主辦單位之制度及運作,並闡釋地方政府與GONGO(Governmental-oriented NGO)的關係。研究結果發現,宜蘭縣政府與蘭陽文教基金會的合作關係,促成了童玩節的成功。其合作關係反映在經費來源、組織分工、及經營主體三個層面。童玩節的經費來源包括園區收入、政府補助、及企業贊助。在組織上,活動主辦單位由宜蘭縣政府與蘭陽文教基金會的員工組成,縣政府其他單位則居於配合地位。童玩節在不同事務上使用不同的經營主體:以GONGO來處理私法關係、以地方政府處理公法關係。除此之外,在我國幾乎沒有監督機制可以有效管制GONGO,只能依賴其的自律機制。總而言之,由地方政府與GONGO合作的節慶發展模式,不但是宜蘭童玩節成功的制度關鍵因素,更可供其他縣市發展觀光節慶與舉辦文化活動之借鏡。 In recent years, there are many tourist festivals appearing in Taiwan. Ilan International Children's Folklore & Folkgame Festival (IFFF) is the most famous and successful one. This research focuses on its organization, introduces the institution and operation of event auspices agent, and explains the relationship between local government and GONGO (Governmental-oriented NGO). Research result shows that the coordination relationship between Ilan County Government and Lanyang Cultural and Educational Foundation (LCEF) is the key successful factor for the achievements of IFFF. The coordination reflects on the following three aspects: funding, organization, and subject. The funding is from public subsidies, box office and sponsor. In organizational, the event auspices agent is composed of county government’s and LCEF’s staff. And the other departments of country government play second fiddle. IFFF uses multi-subject on different affairs: GONGO to handle private-law relations and local government to handle public-law relations. In addition, there is no effective administration to regulate GONGO, except its autonomic mechanism. In conclusion, the festival evolution type, coordination relationship between local government and GONGO, would be not only a key factor to IFFF’s success but also a fine example by developing tourism and cultural activities. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/34025 |
全文授權: | 有償授權 |
顯示於系所單位: | 國家發展研究所 |
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