請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/32467
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 簡怡雯 | |
dc.contributor.author | Hsiao-Han Chen | en |
dc.contributor.author | 陳筱涵 | zh_TW |
dc.date.accessioned | 2021-06-13T03:51:07Z | - |
dc.date.available | 2006-08-12 | |
dc.date.copyright | 2006-07-28 | |
dc.date.issued | 2006 | |
dc.date.submitted | 2006-07-26 | |
dc.identifier.citation | 1. Anderson, C. A., & Lindsay, J. J. (1988). The development, perseverance, and change of naïve theories. Social Cognition, 16, 8-30.
2. Beyer, S. (1999). Gender differences in causal attributions by college students of performance on course examinations. Current Psychology, 17, 346-358. 3. Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42, 116-131. 4. Craig McGarty, Vincent Y. Yzerbyt & Russell Spears (2002). Stereotypes as explanations: The formation of meaningful beliefs about social groups. Cambridge University Press. 5. Devine, P. G. (1989). Stereotypes and prejudice: Their automatic and controlled components. Journal of personality and Social Psychology, 56, 5-18. 6. Goldberg, M. E., & Gerald J. G.. (1987). Happy and sad TV program: How they affect reactions to commercials. Journal of Consumer Research, 14, 387-403. 7. Hall, C. S., Lindzey, G., & Campbell, J. B. (1988). Theories of personality (4th ed). New York: Wiley. 8. Heesacker, M. (1985). Need for cognition scale. In D. J. Keyster & R. C. Sweetlend (Eds.), Test critiques (Vol. 3, pp. 466-474). Kansas City, MO: Test Corporation of America. 9. Higgins, E. T. (1996). Ideals, oughts, and regulatory focus: Affect and motivation from distinct pains and pleasures. In P. M. Gollwitzer & J. A. Bargh (Eds.), The psychology of action: Linking cognition and motivation to behavior (pp. 91-114). New York, NY: The Guilford Press. 10. Lepore, L. & Brown, R. (2002). The role of awareness: Divergent automatic stereotype activation and implicit judgment correction. Social Cognition, 20, 321-351. 11. Lippmann, W. (1922). Public opinion. New York: Free Press. 12. Maheswaran, D. (1994). Country of origin as a stereotype: Effects of consumer expertise and attribute strength on product evaluations. Journal of Consumer Research, 21, 354-365. 13. Martin, L. L. (1986). Set/reset: Use and disuse of concepts in impression formation. Journal of Personality and Social Psychology, 51, 493-504. 14. Martin, L. L., & Achee, J. W. (1992). Beyond accessibility: The role of processing objectives in judgment. In L. L. Martin and A. Tesser (Eds.), The construction of social judgments (pp. 195-216). Hillsdale, Nj: Erlbaum. 15. Martin, L.L., Seta, J.J., & Crelia, R. A. (1990). Assimilation and contrast as a function of people’s willingness and ability to expend effort in forming an impression. Journal of Personality and Social Psychology, 59, 27-37. 16. McConahay, J. (1986). Modern Racism, Ambivalence, and the Modern Racism Scale. In J. F. Dovidio, & S. L. Gaertner (Eds.) Prejudice, Descrimination and Racism. Florida: Academic Press. 17. Monteith, M. (1993). Self-regulation of prejudiced responses: Implications for progress in prejudice-reduction efforts. Journal of Personality and Social Psychology, 65, 469-485. 18. Monteith, M. J., Sherman, J. W., & Devine, P. G. (1998). Suppression as a stereotype control strategy. Personality and Social Psychology Review, 2, 63-82. 19. Schwarz, N., & Bless, H. (1992). Constructing reality and its alternatives: An inclusion/exclusion model of assimilation and contrast effects in social judgment. In L. L. Martin and A. Tesser (Eds.), The construction of social judgments (pp. 217-245). Hillsdale, Nj: Erlbaum. 20. Sherman, S. J., Ahlm, K., Berman, L., & Lynn, S. (1978). Contrast effects and their relationship to subsequent behavior. Journal of Experimental Social Psychology, 14, 340-350. 21. Wegener, D. T., & Petty, R. E. (1995). Flexible correction processes in social judgment: The role of naïve theories in corrections for perceived bias. Journal of Personality and Social Psychology, 68, 36-51. 22. Wegener, D. M., & Schneider, D. J. (1987). Paradoxical effects of thought suppression. Journal of Personality and Social Psychology, 53, 5-13. 23. Wegener, D. T., & Petty, R. E. (1997). The flexible correction model: The role of naïve theories of bias in bias correction. Advances in Experimental Social Psychology, 29, 141-208. 24. Wyer, N. A., Sherman, J. W., & Stroessner, S. J. (2000). The roles of motivation and ability in controlling the consequences of stereotype suppression. Personality and Social Psychology Bulletin, 26, 13-25. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/32467 | - |
dc.description.abstract | 本研究主要探討刻板印象的修正行為(Correction Behavior),研究中根據的模型為Wegener及Petty所提出的「彈性修正模型」(Flexible Correction Model),強調消費者的修正行為將會依據其所知覺到的偏誤量及偏誤方向(Perceived Bias),而非真實存在的偏誤。本實驗沿用過去文獻所採用的「修正指示」(Correction Instruction),要求受測者在進行評價時排除偏誤以達到最準確的評價;除此之外,本實驗也納入了「偏誤知識」(Bias Knowledge)的考量,觀察特定偏誤知識 (Bias-Specific Knowledge)及無特定偏誤知識 (Nonbias-specific Knowledge)在修正行為中的效果。刻板印象以「高價位商品具有高品質」為題材,亦即普遍認為高價位的商品多半擁有較好的品質,將受測者區分為認同此敘述及不認同此敘述的兩個群體。研究結果發現,當消費者在評價前閱讀到修正指示時,無論他們是否針對高價位商品持有刻板印象,皆會產生修正行為,也就是說,修正指示確實能夠引導消費者進行修正。在偏誤知識的效果上,當消費者持有刻板印象及具備特定偏誤知識時,他們將會修正刻板印象所產生的效果;但當消費者僅具備無特定偏誤的知識時,他們並不會進行修正行為。當消費者未認知到刻板印象的存在或者認知程度很低時,不論在具備何種知識之下,他們都無法查覺到刻板印象的偏誤,因而不會產生修正行為。經由此研究可以驗證:修正行為不僅會受到修正指示及偏誤知識的影響,也會受到消費者所知覺到的刻板印象偏誤的影響。 | zh_TW |
dc.description.abstract | The study is dedicated to find out the correction behavior toward stereotype. Two variables are considered in the experiment: Detection and Perceived Bias. It follows the past researches to use a correction instruction in the experiment; furthermore, it is more interesting to observe the effect of bias-specific knowledge and nonbias-specific knowledge on the correction behavior. Unlike many past researches of bias correction, the present research apply the correction model to stereotype which individuals’ perceptions of bias are quite stable over time. The topic is high-price product stereotype that means the higher price product keeps the higher quality. The results conclude that the correction instruction will lead consumers to correct their judgments no matter whether they perceive the high-price product with high tendency or low tendency. Moreover, high-stereotyped consumers will correct their judgments with the bias-specific knowledge; however, if consumers are provided with nonbias-specific knowledge, they will not detect the specific biasing factor and then will not correct the judgments. Otherwise, when consumers perceive the high-price product stereotyped with low tendency, they will not perform correction behavior no matter what knowledge they are provided with. The adoption of issue in consumer behavior facilitates the study to apply to the practice. | en |
dc.description.provenance | Made available in DSpace on 2021-06-13T03:51:07Z (GMT). No. of bitstreams: 1 ntu-95-R93741035-1.pdf: 2554367 bytes, checksum: 9e66ba1113ffe4443c22197544174669 (MD5) Previous issue date: 2006 | en |
dc.description.tableofcontents | 中文摘要 I
ABSTRACT II ACKNOWLEDGEMENT III TABLE OF CONTENTS IV LIST OF TABLES VI CHAPTER 1 STUDY PURPOSE 1 CHAPTER 2 LITERATURE REVIEW 4 2.1 Correction Model 4 2.1.1 Set/Reset Model 4 2.1.2 Inclusion/ Exclusion model 6 2.1.3 Flexible Correction Model 8 2.2 Stereotype 11 2.2.1 The Activation and Correction of Stereotypes 11 2.2.2 The Connection Awareness of Stereotype Activatio 13 CHAPTER 3 THEORY FOUNDATION AND PROPOSED HYPOTHESES 15 3.1 Conceptual Framework 15 3.2 Hypothesis 18 3.3 Uniqueness of the Present Study 22 CHAPTER 4 EXPERIMENT 24 4.1 Pretest 24 4.1.1 Purpose 24 4.1.2 Design 24 4.1.3 Participants 24 4.1.4 Procedure 25 4.1.5 Result 25 4.2 Main Experiment 27 4.2.1 Design 27 4.2.2 Participants 27 4.2.3 Procedure 27 4.2.4 Independent Variables 29 4.2.5 Dependent Variables 31 4.2.6 Manipulation Checks 31 CHAPTER 5 RESULTS 33 5.1 Manipulation Checks 33 5.1.1 Checks on the Classify Criterion 33 5.1.2 Checks on the Knowledge Article 34 5.1.3 Check on the Advertisement Manipulation 36 5.2 Dependent Measures 38 5.3 Additional Findings 47 5.3.1 The Change of Consumption Possibility 47 CHAPTER 6 GENERAL DISCUSSION AND CONCLUSION 49 6.1 Conclusion 49 6.2 Limitations 53 6.3 Managerial Implication 55 6.4 Future Direction 58 REFERENCES 61 APPENDIX A: Pretest Questionnaires 64 APPENDIX B: Main Experiment Questionnaires for the Group with Correction Instruction and Bias-Specific Knowledge 66 | |
dc.language.iso | en | |
dc.title | 偏誤知識與無偏誤知識對於品牌態度之效果:高價位商品刻板印象之修正行為 | zh_TW |
dc.title | Effect of Bias-Specific vs. Nonbias-Specific Knowledge on Brand Attitude:Correction for Perceived High-Price Product Stereotype | en |
dc.type | Thesis | |
dc.date.schoolyear | 94-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 蕭中強,陳建維 | |
dc.subject.keyword | 修正行為,刻板印象,偏誤知識, | zh_TW |
dc.subject.keyword | Correction Behavior,Stereotype,Bias, | en |
dc.relation.page | 77 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2006-07-26 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-95-1.pdf 目前未授權公開取用 | 2.49 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。