請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/31761
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 黃恆獎 | |
dc.contributor.author | Meng-Ling Wu | en |
dc.contributor.author | 吳孟玲 | zh_TW |
dc.date.accessioned | 2021-06-13T03:19:29Z | - |
dc.date.available | 2006-08-01 | |
dc.date.copyright | 2006-08-01 | |
dc.date.issued | 2006 | |
dc.date.submitted | 2006-07-28 | |
dc.identifier.citation | 參考文獻
壹、中文文獻 一、 參考書籍: 1、王育英、梁曉鶯譯 (2000),Bernd H. Schmitt著,「體驗行銷」,經典傳訊。 2、辛巴譯 (2001),Marc Gobe 著,『高感性品牌行銷」,藍鯨出版有限 公司。 3、尚榮安譯(2001),R. K.Yin,『個案研究』,弘智文化事業有限公司。 4、夏業良、魯煒譯(2003),PineⅡ and Gilmore,體驗經濟時代,經濟新朝社 5、曾光華、陳貞吟 (2002),「體驗行銷的特性與應用」,第一屆服務業 行銷暨管理學術研討會論文集,國立嘉義大學管理學院。 二、參考論文: 1、 體驗價值對顧客滿意及行為意向關係之研究 徐素貞 92 義守管科所 2、 高感性打造品牌識別之體驗-以傅子菁時裝為個案研究 李翔雲 90中正企研 3、 受雇律師於法律事務所建立品牌忠誠度所任角色之分析與探討。吳克振92台科大 4、 國內律師對律師業務廣告之態度調查研究--以台北律師公會律師為研究對象 林純良 82東吳管科所 5、 書店的體驗行銷策略研究:以Page One書店、誠品敦南店、金石堂「我的文學書房」為例 劉潔妃 92 世新大學傳播研究所 6、 體驗行銷與品牌形象互動之探討 洪穎思 92淡大管科所 7、顧客服務品質再探討 楊朝堂 90 大同大學 事業經營研究班 三、參考期刊: 1、「我國加入ATO暨律師法修正後律師業務發展之現況與展望」座談會 月旦法 學91.04p60-69 2、淺談影響律師業務發展的幾個因素 全國律師8610 p57-59 3、律師業務的發展空間何在? 全國律師8705 p2-3 4、五大律師事務所賺錢傳奇 非訟業務是獲利核心 財訊 276 民 94.03 頁112-114+116 5、比爾蓋茲父親入主臺灣律師事務所:前進大中華,從經營臺灣本土客層做起 商業週刊890 民93.12.13-12.19 頁146-147 6、LaAyer.com--為數位網路律師事務所催生 全國律師6:10 民91.10 頁 100-104 7、律師事務所之轉型與目標市場之選擇--以○○○律師事務所為例 高雄律師會 訊7:4 民91.06 頁24-31 8、法律事務所之經營 –上、中、下 月旦法學31 民86.10、11、12 9、服務業顧客知覺關係狀態與未來關係發展之研究 管理評論24:4 民 94.10 頁127-143 10、產品價值、品牌信任、品牌情感與品牌忠誠度關係之研究 企業管理學報61 民93.06 頁29-50 11、服務業新顯學:重拾矸仔店精神 遠見雜誌221 民93.11 頁190-192 12、顧客願意與商店維持關係嗎?--服務業特性與顧客-商店關係認知 管理研究學報3:2 民92.07 頁187-212 13、知識密集服務業的創新角色 科技發展標竿3:2 民92.04 頁13-25 14、談顧客關係管理在醫療服務業的適用性及其障礙 醫務管理期刊3:3 民91.09 頁1-16 15、以差異化體驗破解價格戰 突破雜誌233=305 民93.12 頁100-102 16. 杉本辰夫著,盧淵源譯:事務、營業、服務的品質管制, 台北:中興管理顧問公司,1986年。 貳、原文文獻 1.Aaker, David A.(1996).Building Strong Brand, New York:The Free Press. 2. Aaker, David A.(2000).Brand Leadership, New York:The Free Press 3. Aaker, Jennifer L. (1997),”A brand Personality Scale, BPS: The Big Five”Journal of Marketing Research, Vol, 34(3):347-356 4.Aaker, Jennifer L. (1995)”Conceptualizing and measuring brand personality:a brand personality scale”. working paper ,Stanford University. 5. Ackerman, Laurence (1986) “Identity strategies that make a difference ” The journal of business strategy, Vol.9(3):28-32. 6.Agarwal, sanjeev and sikri , Sameer (1996) “Country Image:Consumer Evaluation of Product Category Extensions”, International Marketing Review, Vol.13(4)23-29 7.Abbott, L. (1955), Quality and Competition, NeA York:Columbia University Press, p.40 8.Alba, J. A. and Hutchinson, J. A. (1987), “Dimensions of ConsumerExpertise,” Journal of Consumer Research, Vol. 13, p. 411-455 9..Aldez & Mehrabian (1994). “Effects of color on emotion”,Journal of Experimental Psychology:General, 123(4):394-409 10.A. Artthur & Goodman, Stanley(1984) Fashion Advertising & Promotion New York 6 th, Fairchild Publications. 11. Anderson, E. W. & Sullivan, M. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12, 125-143. 12. Anderson, E. W., Fornell, C. & Donald, R. L. (1994). Customer satisfaction, market share and profitability: findings from Sweden. Journal of Marketing, 58, 53-66. 13. Anderson, E. W., Fornell, C. & Roland, T. R. (1997). Customer satisfaction, productivity and profitability: difference between goods and services. Marketing Science, 16 (2), 129-145. 14. Babin, B. J., William R. D., & Griffin M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20, 644-65 15. Babin, B. J., and William R. D. (1995). Consumer self-regulation in a retail environment. Journal of Retailing, 71 (1), 47-70. 16. Batra, R., and Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2, 159-170. 17..Batram Rajeev, Donald R . Lehmann, and Dipinder Singgn (1993), The Brand Personality Component of Brand GoodAill:Some Anttecedents and Consequences, in Brand Equity and Advertising, NJ:LaArence Erlbaum Associates 18...Belk, Russell W. (1999),”Possessions and the Extended Self” Journal of Consumer Research , Vol.15(September):139-168 19..Biel, A. (1992), “HoA brand image drives brand equity,” Journal ofAdvertising Research, Vol. 32, p.6-12. 20.Bitner, Mary Jo, Bernard H, Booms. and Lois A,Mohr(1994), “Critical Service. Encounters:The Employee’s VieApoint”, Journal of Markering, Vol. 58(October):95-106A 21...Binner, Mary Jo, Amy R. Hubbert, and Valarie A. Zeithaml (1997),”Customer Contributions and Roles in Service Delivery”international Journal of Service, Vol. 8(3):193-205 22 Bitner, J.B., DAayne, D. G., and GAinner, K. P.(1997), “Relational Benefits in Services Industries: The Customer’s Perspective,” Journal of the Academy of Marketing Science, Vol.26, p.101-114. 23. Bitner, M. J., .S W. Brown, and M. L. Meuter (2000), “Technology infusion in Service Encounters”, Journal of the Academy of Marketing Science, Vol.28(1):38-149. 24.Bitner, M. J. (1990), “Evaluating Service encounter: The Effect of Physical Surroundings and Employee Responses,” Journal of Marketing, 54, 69-81 25.Bradbury, Thomas & Frank Fincham (1990),”Feminist Thought:Implication for Consumer Research”,Journal of Consumer Research:Vol.19(march):518-536 26. Breckler, S. J. and Aiggins, E. C. (1984), “Cognitive Response on Persuasion: Affective and Evaluative Determinants,” Journal of Experimental Social Psychology, Vol. 27, p.180-220. 27.Booms, B. H. and Bitner, M. J. (1981), “Marketing Strategies and Organizational Structures for Service Firms,” In J. H. Donnelly and W. R. George, eds. Marketing of Services Chicago: American Marketing Association, 47-52 28.Chernatony, L. De and Mcwilliam, G (1989). “Branding Terminology The Real Debate”, Marketing Intelligence and Planning, July/August:29-32 29. Churchill, G. A., & Surprenant, C. (1982). An investigation into the determinants of customer satisfaction. Journal of Marketing Research, 19, 491-504. 30. Day, H. I. (1981). Advances in Intrinsic Motivation and Aesthetics. NY: Plenum Press 31. Day, R. L. (1977). Extending the Concept of Consumer Satisfaction. Association for Consumer Research, 4 (1), 149-154 32.Dissanayake, E. (1988), Ahat is art for? Seattle:University of washington Press 33.Diamond, Ellen & Jay (1996), Fashion Advertising and Promotion, Delmar Publishers 34.Dobni, D. and Zeithaml, V.A.(1990), “In Search of Brand Image: A Foundation analysis,” In M. E. Goldberg, G. Gorn, and R. Pollay, ed.,Advances in Consumer Research, Provo, UT: Association for Consumer Research, Vol.17, p.110-119. 35. Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information on subjective product evaluation. Advances in Consumer Research, 12, 85-90 36.Duncan, T. and Moriarty, S. (1997), “Brand Relationships Key to Agency of the Future, ” Advertising Age, Vol.18, p.44-51. 37.Eckman, M. Damhorst, M. L. Kadolph, S. J. (1990).”Toward a model of the in-sort purchase decision process:Consumer use of criteria for evaluating women’s apparel”,Clothing and Textiles Research Journal, Vol8(2):13-22 38.Eroglu, Sevgin A. & Karen A. Machleit(1993)”Atmospheric Factors in the Retail Environment:Sights, Sounds and smells”, Advances in Consumer Research, Vol 20-34. 39. Fennell G. (1978), “Consumer's Perceptions of the Product-Use Situation,”Journal of Marketing, Vol.42, p.38-47. 40.Fournier, Susan (1998), “Consumers and Their Brands:Developing Relationship Theory in Consumer Research”,Journal of Consumer Research, Vol 22(3) :327-343 41.Fournier, Susan(1998), Journal of Consumer Research, Gainesville;Mar Vol.24:343-374 42.Goffman(1959), The Presentation of self in Everyday life , N. Y. Doubleday. 43.Guiry, Michael (1992),”Consumer and Employee Roles in Service Encounters”, Advances in Consumer Research, Vol.19:666-672 44.Grove J.,Fisk, Raymond P. and Bittner , Mary Jo.(1992)”The Serivce Experience as Theater:in Advances Consumer Research”,Association for Consumer Research, Provo, UT 45.Glenn, Norval(1990),”Quantitative Research on Martial Quality in the 1980s:A Critical Review “, Journal of Marriage and the Family. Vol:52(vovember):818-931 46. GAinner, K. P. and Eaton, J. (1999), “Building Brand Image through Event Sponsorship: The Role of Image Transfer,” Journal of Advertising, Vol.28,p.47-57. 47.Han, C. Min and Terpstra,Vern(1988) ”Country-of-origin Effects for Uni-National and Bi-National Products”,Journal of International Business Studies, Summer 48. Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing, 48, 92-101. 49 Holbrook, M. B., Hirschman, E. C. (1982), “The Experiential Aspect of Consumption:Consumer Fantasies, Feelings, and Fun,” Journal of Consumer Research, Vol.9, p.132-140 50. Holbrook, M. B. (1994). The nature of customer value: an axiology of services in the consumption experience. In Rust, R. T., & Oliver, R. L (ed), Service quality: new directions in theory and practice( pp.21-71). Sage Publications 51. Holbrook, M. B. (2000), “The millennial consumer in the texts of our times: Experience and Entertainment.,” Journal of Macromarketing,Vol.20, p.178-192. 52. Huizinga, J. (1955). Why satisfied customers defect. Harvard Business Review, (November-December), 88-99 53 Jensen, R. (1999), The Dream Society:HoA the coming shift from information to imagination Aill transform your business, New York, NY:McGraA-Hill. Juran, J. M., Frond, M. Cryna and Bingham, R. S. (1974), “Quality Control Handbook,” McGraw-Hill Book Company:New York. 54. Keller, K.L.(1993), “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity”, Journal of Marketing, Vol.57, p.1-22. 55. Keller, K. L. (1998), Strategic Brand Management: Building, measuring and managing brand equity (1st ed.), N.J.: Prentice Hall 56. Kotler, P. (1997), Marketing Management: Analysis, Planning, Implementation, and Control, (9th ed.), NeA Jersey: Prentice-Hall. 57.Kotler, Philip & Armstrong, Gary(1999),Principles of Marketing, 8th ,tPrentice-Hall, Inc. New Jersey 58.Kotler, Philip (1996), “Marketing Management:Analysis, Planning Implementation and Control, ” 9thed Prentice-Hall Inc. 59 Levy. Sidney J.(1985), “Dreams Fairy Tales , Animals, and Cars,”Psychology and Marketing:2(Summer):67-81 60.Lewis, Robert A. & Graham Spanier (1979),Theorizing about the Quality and Stability of Marriage, in contemporary Theories about the Family, New York:Free Press 61.Levitt (1983), “After the Sale Is Over,” Harvard Business Review, 61 (September-October), 87-93 62.Lockwood and Andrew(1994),”Using Service Incidents to Identify Quality Improvement Points”,International Journal of Contemporary Hospitality management , vol.6(1.2):75-80 63.Mano, H., and Oliver, R. L. (1993), “Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction, ” Journal of Consumer Research,Vol.20, p.451-464. 64. Mathwick, C., Malhotra, N., & Rigdon E. (2001). Experiential value: conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77, 39-56. 65..MasloA A. H. (1970), Motivation and Personality,(2nd ed.), New York:Harper and RoA Publishers, Inc. 66 Nagashima,Akira(1997)”A Comparative ‘Made in’Prosuct Image Survey Among Japanese Businessmen” Journal of Marketing,July 1997.. 67. Parasuraman,Valaries A. Zeithaml and Leonard L. Berry(1985)”A Conceptual Model of SERVICE Quality and its Implications for Future Research” Journal of Marketing:Vol.49,Fall,pp.44. 68.Park, C.A., JoAorski, B.J., and MachInnis D.J. (1986), “ Strategic Brand Concept-Image Management,” Journal of Marketing, Vol.50, p.135-145. 69.Parasuraman, A., Zeithaml, Valarie A., and Berry Leonard L. (1991),” Refinement and Reassessment of the SERVQUAL Scale,” Journal of Retailing, 67 (4), 420-50. 70 Phillips, D. M., Olson, J. C., and Baumgartner, H. (1995), “Consumption Visions in Consumer Decision Making,” Frank Kardes and Mita Sujan eds.,Advances in Consumer Research, Vol.22, p.280-284 71.PineⅡ, J. and Gilmore, J. (1998), “Aelcome to The Experience Economy,”Harvard Business RevieA, Vol.76, p.97-105. 72.PineⅡ, J. and Gilmore, J. (1999), The experience economy: Aork is theatre and every business a state, Massachusetts: Harvard Business School Press, p.25-42. 73.Plummer, Joseph(1985),”How Personality Makes a Difference” Journal of Advertising Research”Vol.24(December./January.):27-31 74. Rasmusson,Erika(2000),Sales and Marketing Marketing Management,NeA York 75. Riche,Martha FarnsArth,(1989)”VALS2”,American Demographics,(July):25 76.Robert Mcluhan(2000), Go live with a big brand experience,London 57.Robinson, J.(1994)”Expression and arousal of emotion in music”Journal of Aesthetics and Art Criticism,Vol:52(1):13-22 77.Rossiter, J. R. and Larry, P. (1987), Advertising and Promotion Management, New York: McGraA-Hill. 78.Rusbult,Gary E.Julie Verette,Gregory A.whitney. Linda F.Slovik,and Isaac Lipkus(1991)”Accommodation Processes in Close Relationships:Theory and Preliminary Empirical Evidence”Journal of Personality and Social Psychology.Vol.60(January):53-78 79.Rushton ,Angela M. and Carson David J. (1989), “ The Marketing of Services: Managing the Intangibles,” European Journal of Marketing, 23 80.Sasser, W. Earl, Jr., Olsen R. Paul, and Wycoff, Daryl D. (1978), Management of Service Operations: Text and Cases, Boston: Allyn and Bacon. 81.Schreiber,Alfred L.(1995),Lifestyle and Event Marketing,McGraw-Hill,Inc. 82..Schooler,Robert D(1965)”Product Bias in the Central American Common Market ,”Journal of Research in Marketing Vol(2):394-397 83. Schmitt, B. H. (1999), Experiential Marketing:HoA to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brand, NeA York,NY:The Free Press. 84. Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: a theory of consumption values. Journal of Business Research, 22, 159-170. 85. Solomon, M. R. (1983), “The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective,” Journal of Consumer Research,Vol.10, p.319-329. 86. Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: the development of a multiple item scale. Journal of Retailing, 77, 203-220 87. Unger, L S., &. Kernan, J. B. (1983). On the meaning of leisure: an investigation of some determinants of the subjective experience. Journal of Consumer Research, 9, 381-392 88.UpshaA, Lynn B.(2000). Building Brand Identity,Ailey and Sons International Rights,Inc. 89.Valdez, P and Mehrabian. A.(1994)”Effects of color on emotion”Journal of Experimental Psychology:General,123(4).394-409 90.Zeithaml, V. A. and Kirmani A. (1993), “Advertising, Perceived Quality,and Brand Image,” in Aaker, David A. and Alexander L. Biel , eds., Brand Equity and Advertising: Advertising’s Role in Building Strong Brand, IoAa City: LaArence Erlbaum Associates, p.143-161. 91..Zeithaml,Valarie A.,and Bitner,Mary Jo,(1996), The Physical Evidence of Service, in service marketing, McGraw-hill International editions | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/31761 | - |
dc.description.abstract | 我國律師界歷經數十年保護政策後,在民國八十一年開始大幅開放律師錄取名額,其後又因我國加入WTO,開放外國律師來台執業的限制,導致國內訴訟律師供過於求,律師業開始淪為價格戰的市場,許多律師開始培養自己專業領域,希望藉由行銷手段塑造其專業性,並達到服務差異化,讓自身免於成為價格戰之犧牲者。
本研究以專門處理婚姻案件之律師及其事務所為分析對象,並以Schmitt(1999)所提出的「體驗行銷」為理論基礎,將「策略體驗模組」以及「體驗媒介」所形成的「體驗矩陣」為觀念架構,透過個案的深入剖析,瞭解律師事務所如何運用感官行銷、情感行銷、思考行銷、行動行銷及關聯行銷等手段,在律師多如過江之鯽的大環境中,能夠吸引當事人定提高客戶滿意度。 本研究是透過二個不同面向的深度訪談,對象包括一位律師(及其助理)以及三位當事人,試圖分析律師及其所屬之法律事務所的體驗行銷策略如何執行,以及如何讓當事人有所感受。 本研究發現,在婚姻案件中,律師事務所進行週邊資源整合與連結,藉由各項體驗行銷手段,可提昇客戶體驗價值,當事人會願意支付較高的律師費用,創造更大的利潤空間。 | zh_TW |
dc.description.abstract | The market for legal services in Taiwan has been protected for many years. However, the government has lowered the entry barrier by giving more people passing grade for the bar examination since 1992, and has relaxed restrictions on foreign lawyers practicing in Taiwan since joining the WTO, resulting in a surplus of litigation lawyers.
Legal services have fallen prey to price war, so many lawyers are seeking to differentiate their services, by specialization and by creating a professional image through marketing. The subject of this study is lawyers and legal firms specializing in marital affairs. Using experiential marketing by Schmitt (1999) as its theoretical basis, with ”strategic experiential model” and “experiential media” forming ”experiential matrix” as its theoretical construct, the study seeks to uncover through case analysis how legal firms can use methods including “sense marketing”, “emotional marketing”, “thought marketing”, “action marketing” and “relationship marketing”, in order to attract clients as well as increase customer satisfaction amid an increasingly competitive market. Through two-dimensional in-depth interviews, including one lawyer, his/her assistant, and three clients, this study seeks to analyze how the experiential marketing strategy of the lawyer and his/her legal firms has been implemented, and what the clients have perceived. | en |
dc.description.provenance | Made available in DSpace on 2021-06-13T03:19:29Z (GMT). No. of bitstreams: 1 ntu-95-R91724098-1.pdf: 586557 bytes, checksum: 5f74ab0b56780036c33c1608f5e58825 (MD5) Previous issue date: 2006 | en |
dc.description.tableofcontents | 第一章 導論
第一節 研究背景 1 第二節 研究動機 2 第三節 研究目的 2 第二章 文獻探討 第一節 服務品質 4 一、 服務的定義與特性 4 二、 服務品質的定義 6 第二節 品牌識別與品牌形象 8 一、品牌識別定義 8 二、品牌識別之構面 8 (一)產品本身構面 9 (二)產品之組織構面 12 (三)將品牌之人性化構面 13 (四)品牌象徵符號 14 三、品牌形象 14 (一) 品牌形象的意義 14 (二)品牌形象之分類與構面 16 第三節體驗行銷 21 一、『體驗』定義 21 二、體驗行銷 21 三、體驗行銷的特性 22 (一)產品的特性 22 (二)消費者的特性 23 (三)消費者的決策過程 23 (四)體驗行銷的運作形式 24 (五) 體驗模組 27 四、體驗媒介 36 五、體驗矩陣 37 六、體驗價值 38 (一)價值 38 (二)體驗價值的定義與類型 40 七、顧客滿意 44 (一)顧客滿意的定義 44 (二)顧客滿意之衡量 47 第三章 研究設計 第一節 個案研究法 50 第二節 研究方法 54 第三節 研究流程 55 第四節 研究架構 56 第四章 個案背景陳述 第一節 律師與事務所 58 第二節 個案情境描述 59 壹、硬體設備(視覺感官) 59 貳、嗅覺感官 63 參、聽覺感官 64 肆、人員接觸 64 第五章 個案分析 66 第一節 律師事務所之品牌識別四大構面 66 一、 產品構面 66 二、 產品之組織構面 67 三、 產品人性化構面 68 四、 品牌的符號構面 70 第二節 分析品牌的體驗策略 壹、實體環境及服務美學 一、 感官體驗 70 二、 情感體驗 72 三、 思考體驗 73 四、 行動體驗 74 五、 關聯體驗 74 貳、人員接觸--律師及助理 74 一、 感官體驗 74 二、 情感體驗 75 三、 思考體驗 76 四、 行動體驗 76 五、 關聯體驗 76 參、溝通媒體 77 肆、事件行銷 77 伍、識別符號 78 第六章 結論與建議 79 第一節 研究限制 79 第二節 研究結果 79 第三節 管理學上之意涵發現 89 第四節 後續研究的建議 95 參考書目 97 圖表附錄 表2.2.1.1 各學者或機構對服務的定義 4 表2.2.1.3-1 服務品質構面 7 表3.3.5-2 實體環境要素 33 表2.3.4.1 體驗行銷之媒介 36 表2.3.6.2消費者價值的分類 41 表2.3.6.2-2體驗價值模式 42 表3.1-1 個案研究六種證據來源其優缺點 51 圖2.2.2.1 品牌識別的四大構面 9 圖2.3.3.4 體驗行銷的構面與種類 24 圖2.3.3.5 體驗模組:五大體驗 27 圖3.3.5-1 劇場演出之元素 32 圖2.3.5.1 體驗矩陣 37 圖3.3-1 研究流程 56 圖3.3-2 研究架構 57 | |
dc.language.iso | zh-TW | |
dc.title | 體驗行銷在法律專業服務上之應用:以婚姻案件律師事務所為例 | zh_TW |
dc.title | The study of experiential marketing and its application in legal service :A case study of marital affair lawfirm | en |
dc.type | Thesis | |
dc.date.schoolyear | 94-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 翁崇雄,王仕茹 | |
dc.subject.keyword | 品牌識別,體驗行銷,律師,事務所, | zh_TW |
dc.subject.keyword | experiential marketing, | en |
dc.relation.page | 110 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2006-07-30 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
顯示於系所單位: | 國際企業學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-95-1.pdf 目前未授權公開取用 | 572.81 kB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。