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DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 江炯聰博士 | |
dc.contributor.author | Jeng-Chun Janet Chen | en |
dc.contributor.author | 陳正君 | zh_TW |
dc.date.accessioned | 2021-06-13T03:16:54Z | - |
dc.date.available | 2006-07-31 | |
dc.date.copyright | 2006-07-31 | |
dc.date.issued | 2006 | |
dc.date.submitted | 2006-07-28 | |
dc.identifier.citation | 1. Afuah, A.(2004). “Business Models, A Strategic Management Approach”, McGraw Hill), 9-12
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A famous typology of busines models. Online at digitalenterprise.org/models/models.html 17. Osterwalder, A. Y. Pigneur (2006), 'A design approach for business model innovation and IT alignment', SIKS Amersterdam 18. Pigneur, Y. (2005), 'E-Business model, business/IT alignment and ontology', CAISE-EMOI, Porto 19. Porter, M.E. (2002) “What Is Strategy?”, Thinkers, 68 20. Porter, M.E. (1998). 'Competitive Strategy: Techniques for Analyzing Industries and Competitors', Free Press 21. Porter, M.E. (2001). 'Strategy and the Internet', Harvard Business Review, 63-78. 22. PriceWaterHouseCoopers (2006), An Industry Survey Conducted by PricewaterhouseCoopers and Sponsored by the Interactive Advertising Bureau (IAB) 2005 Full-Year Results 23. Slater, W. (2002), 'Internet History and Growth', Chicago Chapter of the Internet Society 24. Sisodiya, A. S. (2005), 'Business Models: An Introduction', ICFAI University Press, India. 25. Timmers, P. (1998), Busines Models for electronic Markets', EM-Electronic Markets, 8, 3-8 26. Dubusson-Torbay, M., A.Osterwalder, and Y. Pigneur (2002), 'E-business model design, classification, and measurements.' Thunderbird International Business Review, 2002, vol.44, issue 1, 5-23. 27. Weiss, L., M. capozzi, L. Prusak (2005), 'Learning From the Internet Giants', MIT Sloan Management Review 28. 應建中(2006),搜尋引擎網站經營模式策略研究,國立台灣大學商學研究所碩士論文。 29. 周志隆(2005),網路系絡下之平台發展策略,國立台灣大學商學研究所博士論文。 Website References: 30. Rappa. M., Business Model on the Web, http://digitalenterprise.org/models/models.html 31. Bambury, P. A Taxonomy of Internet commerce, http://www.firstmonday.dk/issues/issue3_10/bambury/index.html 32. A Business Model definition : validating opportunities opened by technological change, http://www.wireless.kth.se/AWSI/LCI/publication_files/Business%20Model%20Defintion%20submit%20IJEC%20Apr04.pdf 33. What is a Business Model? http://www.audiencedialogue.org/busmod.html 34. 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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/31659 | - |
dc.description.abstract | 網際網路的發展變化快速,產業生態結構也較複雜。更由於在網際網路上免費資訊方便取得,因而往往無法容易定位產業價值、尋找適當的商業模式、或擬定平台策略。在此研究我们採取一套分析模型,藉由對網際網路市場結構,技術發展及產業生態的了解,分析可行的網路商業模式,探討產業的成長及獲利模式,並針對主要網際網路產業個案包括雅虎、Google, 微軟, 和eBay的關鍵特值,做為將來定訂連結商業模式與策略的一套方法。加上個案分析,更能進一步評估個別的競爭優勢和了解未來策略方向。
以大方向而言,主要網際網路產業個案所提出的願景及商業模式大致相似。然而各家擁有的核心價值不盡相同,各自尋求長期經營的生存之道。未來發展包括更多應用的互通來吸引更多使用者,彼此合作以防被邊緣或泡沫化。更多的合併和承購,並產生更多新型的商業模式或網際網路的平台策略來促進未來獲利及成長。 | zh_TW |
dc.description.abstract | The Internet is a fast, dynamic, and complicated ecosystem. Most of the time, it is very difficult to identify value proposition, business models, and formulate platform strategies due to the amount of free content on the web sites. In this research, we adopt an analytical approach for strategy formulation; by analysis of Internet ecosystem and framework, identifying the key of various business models, making the choices of playground or battlefield of the industry segments, and case studies of major Internet players including Yahoo, Google, Microsoft, and eBay. In the end, we propose the step of developing network platform strategies linked to business models. Based on the analysis, we also evaluate the competitive advantage of each Internet player and their future strategic directions
Overall, three major Internet players propose similar visions and business models. On the other hand, every company holds its own assets to sustain its business in long term. Future development may include more partnership in order to exchange user traffic and fight against competition, merge and acquisition to promote future growth, and development of new types of business models. | en |
dc.description.provenance | Made available in DSpace on 2021-06-13T03:16:54Z (GMT). No. of bitstreams: 1 ntu-95-P92748026-1.pdf: 3871919 bytes, checksum: 1a21327698a8c6045c88cf664bcfed19 (MD5) Previous issue date: 2006 | en |
dc.description.tableofcontents | Thesis Abstract v
Contents vi List of Tables viii List of Figures ix Chapter 1.Introduction 1 1.1.Research Motivation 1 1.2.Research Objective 2 1.3.Research Method 2 1.4.Thesis Framework 2 Chapter 2.The Internet Economy 4 2.1.The Development of Internet Technologies 4 2.2.Overall Internet Ecosystem Market Data 11 2.3.The Players in the Internet Ecosystem 13 Chapter 3. Online Business Model and Network Platform Strategy 14 3.1.Online Business Model 16 3.2.Network Effect 17 3.3.Switching Costs (Lock-In Effects) 20 3.4.Bandwagon Effect 21 3.5.Long Tail 21 3.6.Platform 22 3.7.Summary 23 Chapter 4. Cases of Major Internet Companies 24 4.1. Yahoo 24 4.2. Google 30 4.3. Microsoft, MSN and Windows Live 40 4.4. Financial Profile of the Internet Leaders 50 Chapter 5. Development of Network Platform Strategy 51 5.1. General Approaches of Developing Network Platform Strategies 51 5.2. The Competitive Landscape of the Internet Platform 51 5.3. Framework of Strategy Formulation with Business Model 60 Chapter 6. Conclusion: 66 References 68 Appendix 71 A-1: Internet Market Data 71 A-2: eBay 73 A-3: More about Google 80 List of Tables Table 4-1: Yahoo's Key Assets in Global 27 Table 4-2: Framework of Yahoo's Value Drivers 28 Table 4-3: Google's Monetization Model 33 Table 4-4: Related Products to Support Google's Ads Program 37 Table 4-5: Direction of Product Offferings from Google 37 Table 4-6: Google's Future Themes 38 Table 4-7: Google's Future Directions 39 Table 4-8: Microsoft's Key Milestones 42 Table 4-9: Microsoft's 'Live' Principles 45 Table 4-10: Microsoft's Online Assets 47 Table 4-11: Financial Profile of eBay, Yahoo, Google, and Microsoft 50 Table A2-1: eBay's Assets 74 Table A2-2: Acquisition and Investment of eBay 76 Table A3-1: Google Acquisition 80 List of Figures Figure 1-1: Framework of This Thesis 3 Figure 2-1: Timeline of the Internet 4 Figure 2-2: Mix of file Formats by Volume over the entire P2P Network 6 Figure 2-3: Growth Curve of Number of Users Adoption 7 Figure 2-4: Speed of Revenue Growth of PayPal / eBay compared to Others 9 Figure 2-5: Speed of Revenue Growth of Google compared to Others 9 Figure 2-6: A Simplified Model of Internet Ecosystem 13 Figure 3-1: Business Model Framework from Pigneur 14 Figure 3-2: Business Model and Strategy from Pigneur 15 Figure 3-3: Evaluation of Value Proposition of Business Models 17 Figure 3-4: Various Network Effects in eBay's Marketplace 19 Figure 3-5: Long Tail named by Chris Anderson 22 Figure 4-1: Yahoo Company Profile 25 Figure 4-2: Yahoo's Key Milestones 26 Figure 4-3: Yahoo's Web Properties 27 Figure 4-4: Yahoo's Growth Strategy 28 Figure 4-5: Yahoo's Future Direction 29 Figure 4-6: Google's Company Profile 31 Figure 4-7: Google's AdWords and AdSense 32 Figure 4-8: Google's Search Business Development 34 Figure 4-9: Network Effect created by AdSense and Google Network 35 Figure 4-10: Targeted Customers of Google AdWords and AdSense Programs 36 Figure 4-11: Google's Formula of Revenue Growth 36 Figure 4-12: Microsoft's Company Profile 41 Figure 4-13: Microsoft's Key Milestones 42 Figure 4-14: Microsoft's Windows Product Roadmap 43 Figure 4-15: Microsoft's Live Platform and Ecosystem 44 Figure 4-16: Microsoft's Integrated Live Platform 46 Figure 4-17: Microsoft's Yearly Income 49 Figure 5-1: Competitive Landscape of the Internet Front-End 53 Figure 5-2: The Internet Front-End with New frontier of Mobile Internet 57 Figure 5-3: The Web 2.0 Architecture of Participation 59 Figure 5-4: Strategy Formulation with Business 61 Figure 5-5: Internet Platform with Key Effects 62 Figure 5-6: Google's Growth Paths 63 Figure 5-7: Competition and Positioning of Internet Platform 64 FigureA1-1 Related charts of Global Internet Users and its Geographic distribution, US Broadband Households, and Global Internet Users vs. Mobile Subscriber 71 Figure A1-2 : Related Charts of Global E-commerce Market, Online Usage and Global ads 72 Figure A2-1 eBay Company Porfile 73 Figure A2-2: eBay's Growth Strategy: Activities: Provide Good Infrastructure to allow Active Participation 75 Figure A2-3: eBay's Platform Strategy 76 Figure A2-4: eBay's Portfolio 77 Figure A2-5: eBay's Monetization Model 77 Figure A2-6: Network Effect of eBay's Business 78 | |
dc.language.iso | en | |
dc.title | 網路商業模式與平台策略 | zh_TW |
dc.title | Online Business Model and Network Platform Strategy | en |
dc.type | Thesis | |
dc.date.schoolyear | 94-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 莊裕澤博士,黃肇雄博士,孔祥重博士,陳孟彰博士 | |
dc.subject.keyword | 網路商業模式,平台策略,產業價值定位,獲利模式,網際網路技術, | zh_TW |
dc.subject.keyword | Business Model, Platform Strategy,Value Proposition,Internet Technologies, | en |
dc.relation.page | 80 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2006-07-31 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學組 | zh_TW |
顯示於系所單位: | 商學組 |
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